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Bayern Munich Signs Premium Partnership Agreement With Software Company SAP

Published in SportsBusiness Daily Global on 08 / 20 / 14

Bayern Munich has a new premium partner. The Bundesliga club signed an agreement with software manufacturer SAP SE for an initial three-year term. The partnership aims for sporting and commercial success through the use of innovative technologies, with the goal of simplifying and efficiently structu...

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Tags: Marketing and Sponsorship, Europe

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ACC To Follow Up Drug Report By 2015

The Australian Crime Commission "is set to table a follow-up to its explosive report into doping and the integrity of sport by June 2015," according to Proszenko & Aston of the BRISBANE TIMES. The office of the Minister for Home Affairs Jason Clare confirmed that the ACC "still intended to fulfi ...

Tags: Leagues and Governing Bodies, Australia

IOC Sweetens To Lure Nine

The IOC "is turning its sights to the Australian market and will look to entice Nine Entertainment Co. back to the negotiating table after the network pulled out of the race this year," according to Darren Davidson of THE AUSTRALIAN. After failing to generate high enough bids at the start of the yea ...

Tags: Olympics, Australia

AFL Gets ANZ Stadium Over NRL

Rugby league "used to be the game that ruled Sydney," but not "anymore," according to Paul Crawley of the Sydney DAILY TELEGRAPH. In "a major embarrassment," the National Rugby League "backed down" to the Australian Football League "over a scheduling stuff-up at ANZ Stadium" that could cost the NRL ...

Tags: Facilities, Australia

ICC Taps Police To Fight Corruption

The Int'l Cricket Council "will strike agreements with law enforcement agencies in Australia and New Zealand to guard against corruption blighting the 2015 World Cup," according to Ian Ransom of REUTERS. The 2015 World Cup, to be co-hosted by Australia and New Zealand, "is likely to generate huge gl ...

Tags: Leagues and Governing Bodies, Australia

Cronulla Can't Count On NRL Bailout

National Rugby League side Cronulla's prospect for financial assistance from the NRL to help cover possible legal action "may be in jeopardy following the club's decision to overturn the sacking of four key staff members before the Australian Sports Anti-Doping Authority completes its investigation, ...

Tags: Leagues and Governing Bodies, Australia

Cronulla CEO Resigns Over Board Decision

National Rugby League Cronulla Sharks CEO Bruno Cullen "quit in disgust Monday night over the board's decision to reappoint trainer Mark Noakes, who has claimed that players were injected with peptides in 2011," according to Wilson, Massoud & Hooper of the Sydney DAILY TELEGRAPH. The club's boar ...

Tags: Australia, Franchises

Racing Victoria CEO Calls Viability Key

Racing Victoria CEO Bernard Saundry said that "market forces rather than a move to rationalize training licenses in Victoria will see training businesses continue to decline in the next 10 years," according to Michael Sharkie of THE AGE. Debate has "raged in recent weeks about the pressure of debt o ...

Tags: Finance, Australia

Melbourne Lands 2015 Cricket WC Final

Sydney has "lost out to Melbourne" for the right to host the 2015 Cricket World Cup final, with the Melbourne Cricket Ground "set to be announced as the venue for the tournament showpiece," according to Wu & Barrett of the SYDNEY MORNING HERALD. The Sydney Cricket Ground has "edged out" ANZ Stad ...

Tags: Facilities, Australia

Ashes Review Systems Changes Proposed

The inventor of the Hot Spot technology that "played a central role in the first two Ashes Tests on Sunday" plans to persuade the Int'l Cricket Council that his refined Snickometer "should be part of the Decision Review System in time for the winter Ashes series in Australia," according to Paul Rees ...

Tags: Events and Attractions, Australia

Essendon Chair David Evans Steps Down

Australian Football League Essendon Chair David Evans "has resigned from the club," according to the AAP. Evan's health "has emerged as a key reason for the stunning resignation." Former Essendon player Tim Watson, the father of current captain Jobe, said that "there was no doubt the club's anti-dop ...

Tags: Franchises, Australia

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