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Tour De France A Bargain For Sponsors As Team Sponsorships Drop 50%

Published in SportsBusiness Daily Global on 07 / 29 / 14

The Tour de France "is a bargain for sponsors, courtesy of Lance Armstrong," according to Danielle Rossingh of BLOOMBERG. The event "could once demand large investments from potential backers." Hilversum, Netherlands-based sports marketing consultant Frank van den Wall Bake said that tainted by dopi...

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Tags: Marketing and Sponsorship, Europe

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FIFA Makes Match-Fixing Ban Global

FIFA has imposed global bans on four players and a coach from Australia's Southern Stars Victorian Premier League side "in an escalation of the most serious match-fixing scandal to hit the country," according to Andrew Warshaw of INSIDE WORLD FOOTBALL. The five individuals -- all four players are En ...

Tags: International Football, Australia

NRL Considers Free Movement Of Players

The National Rugby League "is considering allowing players to effectively be free agents at all times as part of a widespread review of the salary cap," according to Adrian Proszenko of the SYDNEY MORNING HERALD. The Australian Rugby League Commission "has engaged all major stakeholders, inclu ...

Tags: Leagues and Governing Bodies, Australia

RLWC Blackout Angers Fans

So much "for live and uninterrupted coverage of the Rugby League World Cup," according to Adrian Proszenko of the SYDNEY MORNING HERALD. Not for the first time since the tournament kicked off on Sunday, "angry viewers vented on social media about their access to the showpiece international event." ...

Tags: Media, Australia

Aussie Cycling Coverage In Jeopardy

TV coverage of Australia's main domestic cycling races next year -- including the national road championships at Ballarat in January -- "risks being dropped by SBS unless the network receives six months of payments owed it by the national body," according to Rupert Guinness of the SYDNEY MORNIN ...

Tags: Media, Australia

AFL Caters To TV Audiences In '14

Australian Football League CEO Andrew Demetriou's "mantra in his decade as AFL boss has always been to maximise attendances," according to Jon Ralph of the HERALD SUN. Yet the draw his execs released Wednesday at AFL House "shows increasing the league’s future TV rights deals" is just as cruci ...

Tags: Media, Australia

Huawei Says Raiders Deal Won't Be Impacted

Chinese telecom company Huawei "has reaffirmed its sponsorship deal" with the National Rugby League Canberra Raiders "will not be impacted should the federal government refuse to overturn a ban on the Chinese company tendering for work on the National Broadband Network," according to Jon Tuxworth of ...

Tags: Marketing and Sponsorship, Australia

NRL Proposes Salary Cap For Special Units

The National Rugby League "has discussed a radical proposal of introducing a salary cap for the high-performance units of its clubs as part of its review into improving the oft-maligned cap for next season," according to Stuart Honeysett of THE AUSTRALIAN. The NRL "is aware that several clubs, inclu ...

Tags: Europe, Australia

ASC Chair To Boost Support For Women

Australian Sports Commission Chair John Wylie "is taking the direct approach to boost corporate support for women's sport," according to Nicole Jeffery of THE AUSTRALIAN. Wylie declared this month that "the focus on troubled major men's sports was obscuring the strong performance of female athletes, ...

Tags: Marketing and Sponsorship, Australia

AFL On Sunday Nights Set For Seven

Sunday night TV "is set for a football revolution" with the Australian Football League "to trial up to three prime-time games on Channel Seven for the first time in that timeslot in 2014," according to Caroline Wilson of THE AGE. The move means that "next year's home-and-away season will feature 7:4 ...

Tags: Media, Australia

Brisbane Lions Move In the Balance

It has "already been dubbed the 'Rich List' takeover" of Australian Football League side Brisbane Lions, but the new board "needs money from the federal government, not their own wallets, to get the green light on a move to Springfield," according to Phil Lutton of the BRISBANE TIMES. One of the fin ...

Tags: Franchises, Australia

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