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Nike Gains Ground On Adidas In Terms Of Football Due To 'Ambush Marketing' Strategy

Published in SportsBusiness Daily Global on 09 / 24 / 14

Adidas and Nike "dominate the global market for football kits," which Reuters estimates to be worth more than $5B a year, according to Samantha Pearson of the FINANCIAL TIMES. While Nike "is the world’s biggest sportswear maker by sales," adidas "has long had the upper hand in football." Adida...

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Tags: Marketing and Sponsorship

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