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Bayern Munich Signs Premium Partnership Agreement With Software Company SAP

Published in SportsBusiness Daily Global on 08 / 20 / 14

Bayern Munich has a new premium partner. The Bundesliga club signed an agreement with software manufacturer SAP SE for an initial three-year term. The partnership aims for sporting and commercial success through the use of innovative technologies, with the goal of simplifying and efficiently structu...

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Tags: Marketing and Sponsorship, Europe

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12/04/13
NRL To Trial Experimental Rules For Nines

The National Rugby League "will experiment with golden try as part of several rule changes for the Auckland Nines tournament in February," according to Michael Chammas of the SYDNEY MORNING HERALD. At the launch of the Nines rules in Auckland on Tuesday morning, the NRL announced that "it would ...

Tags: Leagues and Governing Bodies, Australia

12/03/13
FFA: No Concern About Mariners' Future

Football Federation Australia "has admitted it is working closely" with A-League club Central Coast Mariners "to sort out some important issues but has no concerns over the future of the embattled club," according to Ray Gatt of THE AUSTRALIAN. There has been an "air of doom and gloom in some quarte ...

Tags: Franchises, Australia

12/02/13
Cronulla Sharks Prepare For A$1M Fine

National Rugby League club Cronulla Sharks is bracing itself for a A$1M ($910,000) "fine from the NRL over corporate governance issues relating to their controversial supplements program in 2011," according to Daniel Lane of the CANBERRA TIMES. With the Australian Sports Anti-Doping Authority "inves ...

Tags: Franchises, Australia

12/02/13
Aussies Sack Announcer For Mocking

The Australian cricket board "has sacked a public address announcer whose mocking of England players appeared to include adopting an Indian accent when introducing Monty Panesar," according to Simon Wilde of the SUNDAY TIMES. David Nixon "was relieved of his duties" after lunch on the second and fin ...

Tags: Leagues and Governing Bodies, Australia, United Kingdom

11/28/13
Push For NZ To Join Aocceroos In Asia

Australia's national team, the Socceroos, "could find themselves battling rivals New Zealand on the road to future World Cups with the Asian Football Confederation looking at ways to incorporate Oceania into the AFC's qualifying equation," according to Ben McKay of the SYDNEY MORNING HERALD. AFC Pre ...

Tags: International Football, Australia

11/28/13
Sydney Grass Not Green For Mariners

The A-League Central Coast Mariners' "controversial plan to play some home games at North Sydney Oval next season has hit an early hurdle," according to Dominic Bossi of the SYDNEY MORNING HERALD. Football Federation of Australia said that it "will not allow the matches at the venue unless it underg ...

Tags: Facilities, Australia

11/27/13
ARU Relies On Fox Sports Handout

Australian Rugby Union CEO Bill Pulver "will meet with Fox Sports this week" to finalize a A$1M ($912,000) broadcast deal for the proposed National Rugby Championship, according to Bret Harris of THE AUSTRALIAN. Pulver "is attempting to negotiate a one-year deal with an option for another, but ...

Tags: Media, Australia

11/26/13
Mariners To Play More Games In Sydney

A-League club Central Coast Mariners are "looking to move a number of home games to North Sydney Oval next season in a bid to curb financial losses, although sources close to the club fear it could lead to an eventual relocation," according to Dominic Bossi of the SYDNEY MORNING HERALD. The Mariners ...

Tags: Franchises, Australia

11/26/13
Wests Tigers Review Ground Fees

National Rugby League club Wests Tigers "will consider abandoning NRL matches at Campbelltown Stadium after an ugly spat over an unpaid hiring fee became public," according to Adrian Proszenko of the SYDNEY MORNING HERALD. The joint-venture club was A$55,735 ($51,000) "in arrears" in payments to Cam ...

Tags: Franchises, Australia

11/25/13
Owner Calls For Shake-Up Of NZ Football

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Tags: International Football, Australia

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