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Tour De France A Bargain For Sponsors As Team Sponsorships Drop 50%

Published in SportsBusiness Daily Global on 07 / 29 / 14

The Tour de France "is a bargain for sponsors, courtesy of Lance Armstrong," according to Danielle Rossingh of BLOOMBERG. The event "could once demand large investments from potential backers." Hilversum, Netherlands-based sports marketing consultant Frank van den Wall Bake said that tainted by dopi...

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Tags: Marketing and Sponsorship, Europe

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Rawlings Expands Into Australia

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01/15/14
State Federations Delay Start Of FFA Cup

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Tags: Leagues and Governing Bodies, Australia

01/15/14
Manuka Makeover Attracts A Crowd

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Tags: Facilities, Australia

01/14/14
Players Unhappy With Aussie Courts

Rafael Nadal's uncle and coach Toni joined him on Monday "in criticising Melbourne Park's faster hardcourts" at the Australian Open, according to REUTERS. The speed of the blue Plexicushion courts "has polarised opinions," with Roger Federer and Australian Lleyton Hewitt "welcoming it" while Nadal " ...

Tags: Events and Attractions, Australia

01/13/14
Grand Slam Injects $216M Into Economy

The Australian Open will inject more than A$240M ($216M) into Melbourne's local economy "as hundreds of thousands flock to Melbourne Park and millions more watch on television," according to Rolfe & Langmaid of the HERALD SUN. More than 600,000 fans "are expected to attend, with the competition ...

Tags: Events and Attractions, Australia

01/13/14
IRB Suspends Funding For Fiji

The Int'l Rugby Board announced on Saturday that "it had suspended all direct financial support to the Fiji Rugby Union with immediate effect because of concerns over the administration and governance of the Union," according to the AFP. The IRB said in a statement the suspension will hold "until th ...

Tags: Leagues and Governing Bodies, Australia

01/13/14
NRL Considers 'Bad-Boy' Bonds

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Tags: Leagues and Governing Bodies, Australia

01/13/14
Melbourne Park To Get A$338M Revamp

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Ducati Considering Open Class Switch

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Tags: Franchises, Australia

01/09/14
Carey Front-Runner For Fox Footy, Seven

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Tags: Media, Australia

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