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BHP Fine Could Have Chilling Effect On Corporate Sponsorship Of Sporting Events

Published in SportsBusiness Daily Global on 05 / 26 / 15

Corporate sponsorship "is these days a cornerstone" of just about every major int'l event, and the Security and Exchange Commission's BHP decision might be watershed for them all, according to Malcolm Maiden of the SYDNEY MORNING HERALD. BHP "will certainly not be getting involved in a major event ...

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Tags: Marketing and Sponsorship, Australia

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