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Tour De France A Bargain For Sponsors As Team Sponsorships Drop 50%

Published in SportsBusiness Daily Global on 07 / 29 / 14

The Tour de France "is a bargain for sponsors, courtesy of Lance Armstrong," according to Danielle Rossingh of BLOOMBERG. The event "could once demand large investments from potential backers." Hilversum, Netherlands-based sports marketing consultant Frank van den Wall Bake said that tainted by dopi...

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Tags: Marketing and Sponsorship, Europe

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03/19/14
Aussie Sports Seeks Police Intelligence

Former Int'l Cricket Council CEO Malcolm Speed said that Australia "is closing legislative loopholes to fight sports-related corruption but needs to allow police to share more information with sports administrators," according to Ian Ransom of REUTERS. Australia "has been on the front foot drafting ...

Tags: Leagues and Governing Bodies, Australia

03/18/14
Could NFL, NBA Follow NBA Down Under?

MLB believes that the "groundbreaking games at the Sydney Cricket Ground this weekend could pave the way for the NBA and NFL to schedule regular-season fixtures in Australia," according to Michael Chammas of the SYDNEY MORNING HERALD. MLB Senior VP/Int'l Operations Paul Archey is "adamant the United ...

Tags: Leagues and Governing Bodies, Australia, North America

03/18/14
Quieter F1 Engines Could Breach Contract

Organizers of the Australian GP think that "the quieter noise produced by the new V6 engines could be in breach of their F1 contract" and have complained to F1 CEO Bernie Ecclestone, according to William Esler of SKY SPORTS. Amid criticism from fans about F1's new quieter soundtrack, Australian Gran ...

Tags: Leagues and Governing Bodies, Australia

03/14/14
Poor Management Costs NRL $1.8M

Poor management has cost the National Rugby League almost A$2M ($1.8M) "in gate takings and an highest attendance record last weekend," according to Phil Rothfield of the Sydney DAILY TELEGRAPH. An analysis of the round one venues revealed that "the code could have attracted an extra 80,000 fans rat ...

Tags: Leagues and Governing Bodies, Australia

03/14/14
Stephen Dank Served With Notice

Sports scientist Stephen Dank’s "moment of truth has finally arrived," according to Baker & Massoud of the Sydney DAILY TELEGRAPH. With the Australian Sports Anti-Doping Association "potentially preparing to issue charges against him" over Australian Football League club Essendon’s ' ...

Tags: Leagues and Governing Bodies, Australia

03/13/14
Two-Thirds Of World Cup Matches Sold

More than two-thirds of the World Cup matches "have sold out less than three hours after FIFA opened new ticket sales on Wednesday," according to the AP. Tickets for all Brazil matches "were gone in about an hour, as were the ones for all the quarterfinals and nearly all second-round matchups in the ...

Tags: International Football, Brazil, Australia

03/13/14
Sharks CEO Pleads To Release Findings

National Rugby League side Cronulla Sharks CEO Steve Noyce "made an impassioned plea" for the NRL and Australian Sports Anti-Doping Authority "to put the club -- and its players -- out of their misery and reveal whatever findings their investigations had uncovered," according to Daniel Lane of the S ...

Tags: Leagues and Governing Bodies, Australia

03/12/14
Queensland Wants To Host NFL Games

Queensland, Australia "could host a professional American football game," with Premier Campbell Newman "inviting NFL chiefs to tour facilities" in the Australian state, according to the AAP. Newman said that the NFL "bigwigs will visit Brisbane within the next month to tour Suncorp Stadium, which wo ...

Tags: Events and Attractions, Australia, North America

03/12/14
Empty Seats Hide Crowds At NRL

It "has been blamed" for the National Rugby League’s worst start to a season in a decade, but shifting games to ANZ Stadium "is the key to attracting more fans, rather than less," according to Stuart Honeysett of THE AUSTRALIAN. The newspaper obtained figures that show the decisions by South S ...

Tags: Leagues and Governing Bodies, Australia

03/12/14
Specialist: NRL Needs Injury Protocols

A leading spinal specialist has called for the National Rugby League's concussion rules "to be expanded to include neck injury protocols, warning mismanaged injuries could cost the game tens of millions of dollars in lawsuits," according to Adrian Proszenko of the SYDNEY MORNING HERALD. Concussion ...

Tags: Leagues and Governing Bodies, Australia

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