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SKY Perfect Buys J.League Rights

SKY Perfect JSAT Corp. has bought the overseas broadcast rights to all J.League games in a five-year deal worth 350M yen ($2.9M) annually. The deal reportedly is five times what Japanese football was getting from its previous arrangement with World Sports Group, and covers TV and Internet rights for ...

Tags: Ally, Japan, Football, GE, ING, Asia, Europe, CES

NPB Declines Comment On Sports Lottery

Nippon Professional Baseball Commissioner Katsuhiko Kumazaki "declined comments regarding a recent proposal by lawmakers to make professional baseball the centerpiece of a new lottery," according to KYODO. Kumazaki: "I am aware of media reports but I have received no concrete or formal contact, and ...

Tags: Leagues and Governing Bodies, Japan

Asia Cup To Switch To Twenty20 Format

Outgoing Asian Cricket Council CEO Syed Ashraful Haq revealed that the Asia Cup "is set to undergo a radical change and will be a Twenty20 competition in 2016 for the first time," according to Mazher Arshad of The ACC "is to be wound down by June 30 and its operations absorbed" by the I ...

Tags: Events and Attractions, Asia

ICC Hits SLC With Funding Blow

The Int'l Cricket Council said that "it will withhold its next financial distribution due to Sri Lanka Cricket pending an investigation into possible government interference in Sri Lanka cricket," according to ESPN. SLC's board "had been dissolved by the government" last month and, on March 31, Sr ...

Tags: Leagues and Governing Bodies, Asia

Hamilton Accused Of Sexist Bullying

F1 champion LEWIS HAMILTON "is facing demands that he be banned from returning to China" after his "bullying" and "sexist" celebration of his victory in the country’s grand prix on Sunday, according to Lewis & Eason of the LONDON TIMES. The British driver "aimed champagne into the face ...

Tags: People and Pop Culture, China

Indian Ice Hockey Team Heads To Kuwait

The Indian ice hockey team is "on its way to Kuwait for the Challenge Cup Division 1, after a wave of supporters came forward" to crowd-fund its campaign, according to the PTI. The Division I event, which will be held on April 24, "will have six teams including hosts Kuwait, Kyrgyzstan, Singapore, ...

Tags: Leagues and Governing Bodies, Asia

Tokyo '20 Sponsorship Headed For Record

The 2020 Summer Olympics and Paralympics in Tokyo "are poised to bring in record sponsorship revenues as the organizing committee goes against the usual convention of one company per product category to accommodate cash-flush Japanese businesses," according to NIKKEI. On Tuesday, Sumitomo Mitsui Fin ...

Tags: Olympics, Japan

J.League Revenue Passes $100M

Revenue at the J.League organization grew 6% to 12.3B yen ($101.5M) last season, thanks to higher income from broadcasting, merchandise and expansion to a third division, with stronger growth on the cards for this year. Merchandising income jumped 14%, largely due to a number of big clubs vying for ...

Tags: Finance, Japan

IPL Team Partners With Condom Brand

Cricketer Glenn Maxwell said that he does not care what people think -- and that "attitude will be handy" after his Indian Premier League side signed a condom brand as a shirt sponsor, according to FOX SPORTS. With its popularity among young males, it is "fair to say sport and condoms are a good fit ...

Tags: Marketing and Sponsorship, India

PepsiCo Signs Five-Year NBA Deal

PepsiCo "has signed a five-year NBA deal, making it one of the league’s largest sponsors and ending a 29-year relationship between Coke and the NBA," according to Terry Lefton in this week's SPORTSBUSINESS JOURNAL. The deal "includes Pepsi’s extensive portfolio of salty snacks, like Dori ...

Tags: Marketing and Sponsorship, North America, China

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