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Bayern Munich Signs Premium Partnership Agreement With Software Company SAP

Published in SportsBusiness Daily Global on 08 / 20 / 14

Bayern Munich has a new premium partner. The Bundesliga club signed an agreement with software manufacturer SAP SE for an initial three-year term. The partnership aims for sporting and commercial success through the use of innovative technologies, with the goal of simplifying and efficiently structu...

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Tags: Marketing and Sponsorship, Europe

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06/27/14
Pakistan's ICC Revenue To Grow

Pakistan has been elevated to the status of the "fourth big power after India, England and Australia in terms of the percentage of revenue to be received" from the Int'l Cricket Council in the next eight years from "broadcasting and other rights on ICC fixtures," according to GULF NEWS. The Pakistan ...

Tags: Finance, India

06/26/14
IOC, Tokyo Review Venue Plans

The IOC and the 2020 Tokyo Games organizers "opened their first on-site meeting on Wednesday to check preparations for the event amid disquiet over soaring costs for some of the venues," according to the AFP. The 16-member IOC coordination commission for the 2020 Summer Olympics "was to hold talks w ...

Tags: Olympics, Japan

06/26/14
Tencent Profits From World Cup

Although its advertising revenue during the World Cup period cannot match the 1.5B yuan ($242M) of state broadcaster CCTV, Chinese Internet company Tencent earned about a third of the 700M yuan ($112M) "in revenue generated from advertising placed on Internet video sites for the tournament," accordi ...

Tags: Media, China

06/26/14
SEA Games Secures NTUC As Sponsor

Singapore's Southeast Asian Games organizing committee "has secured its first Tier One sponsor" for the '15 event, according to Fabius Chen of the STRAITS TIMES. In an announcement made Tuesday afternoon at FairPrice Xtra@Nex, the supermarket chain NTUC FairPrice and FairPrice Foundation "were confi ...

Tags: Marketing and Sponsorship, Asia

06/25/14
Ten Sports Extends UEFA Broadcast Deal

South Asia broadcaster Ten Sports "has extended the broadcast rights for the premium football competitions: UEFA Champions League and UEFA Europa League for the next cycle of three seasons" starting with the '15-16 season, according to INDIAN TELEVISION. The new deal covers exclusive HD broadcast ri ...

Tags: Media, India

06/25/14
BCCI Gets Approval For India-Pakistan Series

The Pakistan Cricket Board said that "the Indo-Pak series will be held in December next year" as the Board of Control for Cricket in India has received a green signal from its government, according to Parvez Jabri of the BUSINESS RECORDER. A PCB official said that "the series is likely to be held in ...

Tags: Events and Attractions, India

06/25/14
World Cup Boosts Sales In China

Beijing-based newspaper Securities Daily reported that Chinese companies "are betting" on the FIFA World Cup and its top players "to raise their own profile in the market," according to the WANT CHINA TIMES. Air conditioner maker Aux "is a good example of a Chinese company that has successfully prom ...

Tags: Marketing and Sponsorship, China

06/24/14
Srinivasan To Become ICC Chairman

Suspended Board of Control for Cricket in India President N. Srinivasan is expected to be anointed as the new Int'l Cricket Council chairman at this week’s annual conference in Melbourne, "which is set to address growing concerns about corruption in the sport," according to the AFP. The BCCI c ...

Tags: Leagues and Governing Bodies, India

06/24/14
Thai Leaders Crack Down On WC Gambling

Thailand’s military leaders "are cracking down on illegal gambling" during the World Cup as part of a campaign to clean up the country and restore its image, according to Amy Sawitta Lefevre of REUTERS. The national police force said on Monday that "it had arrested 1,677 people involved in Wor ...

Tags: International Football, Asia

06/23/14
ICC Report Omits IPL Scandal

The Indian Premier League spot-fixing scandal "which shook international cricket" failed "to get any mention in the International Cricket Council’s annual report" for '13-14, according to Jasvinder Sidhu of the HINDUSTAN TIMES. Interestingly, the ICC’s Anti-Corruption and Security Unit " ...

Tags: Leagues and Governing Bodies, India

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