More Stories

Sequioa China, CMC Holdings Join Up

Sequoia Capital China and CMC Holdings formed a sports investment joint venture to fund and consolidate "global premium sports assets," according to Tomas Noda III of DEAL STREET ASIA. The new vehicle "completed its first closing but financial details were not disclosed." Massive growth potential of ...

Tags: Finance, China

Nike Target of Complaints In China

China’s state broadcaster on Wednesday accused Nike of "making false advertising claims in connection with its basketball shoes, the second time the country has leveled such a complaint against the world’s largest sportswear maker," according to Liza Lin of the WALL STREET JOURNAL. The c ...

Tags: Marketing and Sponsorship, China

Force India Unveils Pink Livery

The Force India Formula 1 car "has been painted pink ahead of the start of the season" as part of a new sponsorship deal with Austrian water technology company BWT, according to Laurence Edmondson of The new livery "represents a dramatic departure from the team's previous silver and b ...

Tags: Marketing and Sponsorship, India

Chinese Firms Sponsoring Indian Cricket

Chinese companies are "not just making inroads into various Indian businesses, they are slowly beginning to gain control of one of the biggest religions of Indians -- cricket," according to Gaurav Laghate of the ECONOMIC TIMES. Be it the title sponsorship of the "cash-rich" Indian Premier League, or ...

Tags: Marketing and Sponsorship, China, India

Tokyo 2020 Venue Costs To Reach $87M

A source with the 2020 Games organizers said Thursday that temporary structures for the new National Stadium that will serve as the main venue for the 2020 Tokyo Olympics and Paralympics are "expected to cost more than double the estimate presented during the bidding," according to KYODO. The overla ...

Tags: Olympics, Japan

PV Sindhu's Stock Rising In India

While male cricketers such as M.S. Dhoni and Virat Kohli have been "dominating the Indian sponsorship market," badminton player P.V. Sindhu is "rewriting the script for the fairer sex with her victories on and off the court in the past six months," according to ASIA SPONSORSHIP NEWS. The 21-year-old ...

Tags: Marketing and Sponsorship, India

Oppo Named Team India Sponsor

Smartphone brand Oppo will replace broadcaster Star India as the official sponsor of the Indian cricket team from April 1, winning the bid with a "mind-boggling sum" of Rs 1,079 crore ($162M), according to the PTI. Board of Control for Cricket in India CEO Rahul Johri said, "Oppo put in a record b ...

Tags: Marketing and Sponsorship, India

Lagardère CEO Sees Bright Future For CSL

Lagardère Sports & Entertainment CEO Andrew Georgiou said that a Chinese club "could one day be a bigger brand" than ManU and it is "only a matter of time" before the Chinese Super League "challenges the English Premier League for world domination," according to Alan Baldwin of REUTERS. G ...

Tags: International Football, China

NBA Partners With China's Weibo

NBA China and Chinese social media platform Weibo announced a "new multi-year partnership to bring game highlights and original programming to entertain Chinese fans," according to XINHUA. Through the partnership, Weibo will "become NBA China's official social media platform" and will deliver conten ...

Tags: Media, China

Star India Not Renewing BCCI Deal

The Board of Control for Cricket in India learned that broadcaster Star India, the current jersey sponsor of the senior men’s and women’s cricket teams, as well as the U19 squad, "decided against bidding for the apparel sponsorship again," according to the NEW INDIAN EXPRESS. While ...

Tags: Marketing and Sponsorship, India

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug