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03/23/15
Winter Games A Spur To Fight Smog

A senior official said that Beijing's bid to host the 2022 Winter Olympics "will spur the city in its fight against a serious air pollution," putting an overall figure of $7.6B on efforts to tackle the issue, according to Ben Blanchard of REUTERS. Beijing 2022 Olympic Winter Games Bid Committee spok ...

Tags: Olympics, Asia, China

03/23/15
WTF To Launch Pro Taekwondo League

In the near future, viewers "may be able to enjoy watching professional taekwondo practitioners' fierce battles on television," according to Nam Hyun-woo of the KOREA TIMES. World Taekwondo Federation President Choue Chung-won said that the governing body "is seeking to launch an international pro-t ...

Tags: Leagues and Governing Bodies, Asia

03/23/15
J.League Revenue Climbs In '14

Revenue at the J.League organization grew 6% to 12.3B yen ($101.5M) last season, thanks to higher income from broadcasting, merchandise and expansion to a third division, with stronger growth on the cards for this year. Merchandising income jumped 14%, largely due to a number of big clubs vying for ...

Tags: Finance, Japan

03/23/15
Cobra Energy Drink Partners With Liverpool

Liverpool, which earlier this week announced that "it had added a Malaysian fixture to its 2015 pre-season tour schedule, has announced a further expansion in the south-east Asia region with the launch of a regional partnership with Cobra Energy Drink," which sees the brand become the official energ ...

Tags: Marketing and Sponsorship, Asia

03/19/15
JX To Sponsor Tokyo 2020

JX Nippon Oil and Energy Corp. "has become the sixth Gold Partner, or a top domestic sponsor, for the for the 2020 Summer Olympic and Paralympic Games," according to Kaz Nagatsuka of the JAPAN TIMES. The contract term "began Wednesday" and will last until Dec. 31, 2020. The company "will also suppo ...

Tags: Marketing and Sponsorship, Japan

03/19/15
PyeongChang 2018 Seeking Director

The organizers of the 2018 PyeongChang Olympic Games said Tuesday that "they are publicly recruiting talent to direct the opening and closing ceremonies of the Olympics and the PyeongChang Paralympic Games that follow," according to the KOREA TIMES. The organizers "will select one for the Olympic ce ...

Tags: Olympics, Asia

03/19/15
Korean Air To Sponsor 2018 Games

South Korea's largest airline, Korean Air, announced Wednesday that it "became a corporate sponsor" of the 2018 Winter Olympics in PyeongChang, according to the AP. Games organizers have been "struggling to find companies to join its domestic sponsorship program, a critical source of revenue" for th ...

Tags: Marketing and Sponsorship, Asia

03/19/15
India's Formula E Battery-Powered Vehicle

Indian automobile manufacturing company Mahindra & Mahindra Ltd. and the FIA’s Formula E racing series "are strange bedfellows," according to John D. Stoll of the WALL STREET JOURNAL. Mahindra is India’s biggest sport-utility seller and "best known in the U.S. for its small tractors. ...

Tags: Marketing and Sponsorship, India

03/19/15
Star Sports Likely To Hike Ad Rates

As the Int'l Cricket Council Cricket World Cup moves into the knockout stage, interest levels "are rising," according to Anirban Roy Choudhury of INDIAN TELEVISION. Star Sports "is looking at escalating its ad rates to rake in more moolah." The broadcaster is looking at a hike of at least 7-10% "in ...

Tags: Media, India

03/17/15
China Kicks Off Football Reform Plan

An overall reform plan to boost the development of football in China "has been issued by the State Council General Office," according to Zhang Yunbi of the CHINA DAILY. The plan, issued on March 16, stated that the reform and development of football in China "is an important component to build a sp ...

Tags: International Football, China

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