Featured Story

Hangin' With ... New Balance Football General Manager Richard Wright

Published in SportsBusiness Daily Global on 03 / 27 / 15

RICHARD WRIGHT is the general manager of New Balance Football. Wright, a 33-year industry veteran, has developed football footwear for Nike, adidas and Umbro before joining Warrior to develop its Warrior Football line. In August, Warrior's parent company, New Balance, announced the decision...

Read More

Tags: People and Pop Culture, United Kingdom, North America

More Stories

01/22/15
Sponsors Sign Up For Cricket World Cup

Car brand Maruti Suzuki and consumer goods maker Lloyd Electric "have signed as on-air sponsors for the Cricket World Cup," according to Pinto & Malvania of the Indian BUSINESS STANDARD. Star Sports "is also in talks with other advertisers, including those in the handset and e-commerce segments. ...

Tags: Marketing and Sponsorship, India

01/21/15
Tokyo To Spend $380M On Hydrogen

Tokyo plans to spend ¥45.2B ($380M) "on fuel-cell vehicle subsidies and hydrogen stations for the 2020 Olympics" as part of PM Shinzo Abe’s plan "to reduce the nation’s reliance on nuclear power," according to Hagiwara & Jie of BLOOMBERG. Thirty-five hydrogen fuel stations "will ...

Tags: Olympics, Japan

01/21/15
FA Of Malaysia Teams Up With MP & Silva

MP & Silva announced its appointment by the FA of Malaysia as global advisor for all media and commercial rights for FAM competitions, with the goal of extending broadcast reach and maximizing the commercial potential of the properties. The 15-year deal begins in '16 and comprises worldwide med ...

Tags: Marketing and Sponsorship, Asia

01/20/15
Tokyo Charges $127M For Olympics Deals

Any Japanese company "eager to become one of the top sponsors of the 2020 Olympic Games will have to cough up" at least ¥15B ($127.5M) for the honor, according to KYODO. The period for the “Gold Partner” sponsorship contract "will extend to the end of 2020," and the Tokyo Organizing ...

Tags: Marketing and Sponsorship, Japan

01/20/15
Lotte Group Teams Up With KSA

Lotte Group Chair Shin Dong-bin pledged active support for the South Korean Ski Association during his visit to PyeongChang City in Gangwon Province. Shin took the 20th presidential post of the Korea Ski Association (KSA) last year. Shin said, "[Lotto Group] will provide the highest level of rewards ...

Tags: Marketing and Sponsorship, Asia

01/20/15
Lunar New Year Cup Faces Big Losses

South China is "prepared to bite the bullet and lose money to ensure a big turnout" for the AET Lunar New Year Cup clash against North American Soccer League side N.Y. Cosmos at Hong Kong Stadium next month, according to Chan Kin-wa of the SOUTH CHINA MORNING POST. Ticket prices for the annual event ...

Tags: Events and Attractions, China

01/20/15
Many Brasileiro Players Heading To China

Better infrastructure and bigger salaries paid on time "are prompting a new wave of Brazilians to emigrate to China, with players and coaches making the move for cash and relative football stability," according to Andrew Downie of REUTERS. Two of the top players in the Brasileiro Serie A signed for ...

Tags: International Football, Brazil, Asia

01/19/15
PyeongChang Won't Split Winter Games

An official from the IOC said Friday that the 2018 Winter Games in PyeongChang "will not be split with another city, putting an end to speculation that the South Korean host would be asked to co-host the event in a cost-saving step," according to YONHAP. Gunilla Lindberg, head of the IOC Coordinatio ...

Tags: Olympics, Asia

01/19/15
FIA Allows Honda To Develop Engines

McLaren has been given "a boost after Formula One's governing body tweaked the rules to allow Honda, the team's new partner, to develop their engine this season in line with rival manufacturers," according to Alan Baldwin of REUTERS. Mercedes, Renault and Ferrari "are allowed to introduce limited up ...

Tags: Franchises, Japan, United Kingdom

01/19/15
Hero Hockey Unveils New Ad Campaign

The countdown to the third season of the Hero Hockey India League "has begun," according to INDIAN TELEVISION. Star Sports and organizer Hockey India have launched their new campaign, with the tagline "Ladoh Toh Aise" ("Fight Like This"). As part of the new campaign, two commercials in Hindi have be ...

Tags: Marketing and Sponsorship, India

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug