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04/07/15
Samsung Sponsors 2018 Winter Games

PyeongChang organizers (POCOG) said on Monday that South Korea's Samsung Group has signed a 100B won ($92.2M) local sponsorship contract to support the 2018 Winter Games, according to Peter Rutherford of REUTERS. Sponsors had initially been "slow to come forward" for PyeongChang, prompting the ...

Tags: Marketing and Sponsorship, Asia

04/03/15
Sources: India To Bid For 2024 Olympics

Sources "confirmed the recent developments of a formal plan being worked upon" for India to host the 2024 Olympic Games in Ahmedabad, according to IBN LIVE. IOC President Thomas Bach "is scheduled to visit India later next month" in an official visit to meet India PM Narendra Modi. India "seems to b ...

Tags: Olympics, India

04/03/15
ISL Ignores Advice To Ban Clubs

The Indonesian Super League has set itself "on a collision course with the government after ignoring a recommendation to disqualify two teams in the new season over concerns about the clubs' owner," according to Patrick Johnston of REUTERS. The Indonesian Professional Sports Agency (BOPI), sanctione ...

Tags: Leagues and Governing Bodies, Asia

04/03/15
LG Partners With Skeleton Team

South Korean appliances maker LG Electronics "signed a three-year deal to sponsor the country's skeleton team" ahead of the 2018 Winter Olympics in PyeongChang, according to Peter Rutherford of REUTERS. South Korea "is hoping to medal in a number of different sports when it hosts Asia's first Winte ...

Tags: Marketing and Sponsorship, Asia

04/01/15
Financial Boost Likely For HK Opens

Golf and tennis are in line to receive millions of dollars in funding from the "revamped" Mega Events Fund for each sport's "showpiece tournaments" later this year, a top government official said, according to Alvin Sallay of the SOUTH CHINA MORNING POST. The Hong Kong Opens in both golf and te ...

Tags: Finance, China

04/01/15
Qatar May Not Need Cooling For 2022

A winter World Cup in Qatar "may not require cooling systems to lower temperatures in the stadiums as proposed in the bid for a summer tournament," said an exec from the Gulf state's 2022 organizing committee, according to Amena Bakr of REUTERS. One of the biggest challenges of hosting the tour ...

Tags: Facilities, Asia

03/31/15
Coca-Cola To Buy 10% IPTL Equity Stake

In the first deal of its kind, Coca-Cola "is picking up a 10% equity stake" in tennis player Mahesh Bhupathi-promoted Int'l Premier Tennis League, according to Ratna Bhushan of the ECONOMIC TIMES. An official involved in the developments said, "The part equity-part sponsorship deal, estimated a ...

Tags: Marketing and Sponsorship, India

03/31/15
Ferrari Win Helps Put F1 Back In Gear

Bernie Ecclestone can raise a toast to the F1 gods after a weekend to savour in Malaysia gave the sport a reason to smile again. Crisis loomed like the black clouds over Sepang after the German Grand Prix’s axing, deafening complaints from teams and a soporific first race in Australia. ...

Tags: Leagues and Governing Bodies, Asia

03/30/15
AIU Adds American Football To Schedule

American football has been formally recognized as an official college sport by India's collegiate sports governing body. The Association of Indian Universities decided to include American football as a regular event on its National University Games schedule starting in '15-16. Following a unanimous ...

Tags: Leagues and Governing Bodies, India, North America

03/30/15
Beckham Products Go To China

David Beckham-branded products "are set to head to China" when his Hong Kong joint venture partner rolls out its goods in a few months, according to Billy Chan of BLOOMBERG. Global Brands Group Holding Ltd. CEO Bruce Rockowitz said that the venture "will focus on developing Beckham-branded consumer ...

Tags: Marketing and Sponsorship, China

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