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03/11/16
Hyundai Partners With BCCI

Hyundai Motor India, the country’s largest passenger car exporter, "entered into a four-year on-ground sponsorship deal" with the Board of Control for Cricket in India, according to TELEVISION POST. Hyundai is the official partner of the BCCI "for all matches to be played over the period of fo ...

Tags: Marketing and Sponsorship, India

03/11/16
Softbank Partners With B. League

The B. League, Japan's professional basketball league, revealed on Thursday that Softbank Group Corp. "has become the circuit’s top partner," starting with the inaugural '16-17 season, according to JAPAN NEWS HEADLINES. The terms of the contract between Softbank and the league were not disclos ...

Tags: Marketing and Sponsorship, Japan

03/11/16
Architect Plays Down Olympic Flame Mistake

The architect of Tokyo's new National Stadium said that "his team is remedying the nation’s latest Olympic blunder: nowhere for the Olympic flame to burn," according to KYODO. Kengo Kuma said that "work is underway to find space for a cauldron that traditionally burns during the tournament, ad ...

Tags: Olympics, Japan

03/11/16
Pakistan Cricket Team Flying To India

The Pakistan cricket team is "likely to leave for India on Friday to participate in World T20 via Dubai," according to Shafqat Ali of the DECCAN CHRONICLE. Despite the green signal to the cricket team to travel to India, the "deadlock between Pakistan and India’s governments" on matters of gi ...

Tags: Events and Attractions, Asia

03/10/16
IPL Ad Revenue Up 15%

The ninth edition of the Indian Premier League cricket tournament is expected to get Sony Pictures Network, the tournament's official broadcaster, close to Rs 1,100 crore ($163M) "in advertising revenue," according to Urvi Malvania of the Indian BUSINESS STANDARD. SPN Network Sales President Rohit G ...

Tags: Media, India

03/10/16
PyeongChang 2018 Partners With LG

The organizing committee for the 2018 PyeongChang Winter Olympics announced that "it has signed domestic sponsorship deals with affiliates of LG Group," according to YONHAP. PyeongChang said that "it inked agreements with Serveone for construction services and HS Ad for brand creative services in a ...

Tags: Olympics, Asia

03/09/16
Vijay Mallya Accused Of Money Laundering

The future of two Formula One teams have been "plunged into doubt as the sport lines up for the new season plagued yet again by money worries," according to Kevin Eason of the LONDON TIMES. Force India co-Owner Vijay Mallya is facing a "major legal battle after the Enforcement Directorate, a governm ...

Tags: Finance, India

03/09/16
Hummel To Support Afghan Women

Khalida Popal Source: HUMMEL Hummel "announced a new partnership with the Afghan Football Federation in a deal that will also support the women’s national team with hijabs integ ...

Tags: Marketing and Sponsorship, Asia

03/09/16
Star To Air T20 Only On Sports Channels

Broadcaster Star India "decided to limit the telecast" of the Int'l Cricket Council World Twenty20 to its sports network and is expected to reap advertising revenue of around Rs 300 crore ($44.5M) from the tournament, which will play out from Tuesday to April 3, according to TELEVISION POST. This "i ...

Tags: Media, India

03/08/16
China's Illegal Betting Industry A Threat

A leading expert in the fight against corruption in sports has warned that China’s vision of transforming its sports industry into a key part of the economy "is under threat from rampant illegal gambling," according to James Porteous of the SOUTH CHINA MORNING POST. The mainland’s State ...

Tags: Finance, China

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