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03/07/17
NBA Partners With China's Weibo

NBA China and Chinese social media platform Weibo announced a "new multi-year partnership to bring game highlights and original programming to entertain Chinese fans," according to XINHUA. Through the partnership, Weibo will "become NBA China's official social media platform" and will deliver conten ...

Tags: Media, China

03/01/17
Star India Not Renewing BCCI Deal

The Board of Control for Cricket in India learned that broadcaster Star India, the current jersey sponsor of the senior men’s and women’s cricket teams, as well as the U19 squad, "decided against bidding for the apparel sponsorship again," according to the NEW INDIAN EXPRESS. While ...

Tags: Marketing and Sponsorship, India

03/01/17
CSM Grabs AFC Broadcast Rights

The Asian Football Confederation handed the Chinese broadcast rights for its competitions to China Sports Media, it said on Tuesday, a day after it was reported "the AFC had torn up its agreement with LeSports after it failed to pay" an installment, according to Peter Rutherford of REUTERS. The AF ...

Tags: Media, China

03/01/17
China Outspends EPL In Winter

Despite a move to curb "irrational spending," China "outstripped" the Premier League's winter spending for the second year in a row, according to Matt Cotton of the LONDON TIMES. Chinese Super League clubs spent €388M ($412M), "which included Oscar moving from Chelsea to Shanghai SIPG" for ...

Tags: Finance, China

02/28/17
Arsenal, Chelsea To Play Match In Beijing

Arsenal will play London rival Chelsea "in a pre-season friendly in China," according to Samuel Lovett of the London INDEPENDENT. As part of their preseason tours, the clubs "will go head-to-head at the Bird's Nest Stadium" in Beijing. The rivals' first meeting outside of the U.K. will take pla ...

Tags: Events and Attractions, China

02/24/17
ManU More Popular Than Bayern In China

ManU has reportedly replaced Bayern Munich "as the most popular team online in China," according to Saj Chowdhury of the BBC. The sixth edition of Mailman Sports' Red Card, which analyzes the influence of 53 European clubs on China's social media platforms, has Arsenal and Liverpool joint third with ...

Tags: Media, China

02/23/17
Force India Signs Three Deals

Formula 1 team Force India and Hype Energy renewed their partnership through the '17 season, and the team also signed deals with fashion label Farah and digital agency Orange Bus. Hype Energy branding will be featured around the cockpit, on the rearview mirrors and on the rear wing end plates. ...

Tags: Marketing and Sponsorship, India

02/21/17
England's Ben Stokes Sets Record

England cricketer Ben Stokes "has become the highest paid overseas cricketer" in the 10-year history of the Indian Premier League after securing a £1.7M ($2.1M) contract during Monday's auction, according to Ali Martin of the London GUARDIAN. His int'l teammate, Tymal Mills, "was another big w ...

Tags: Finance, India

02/21/17
IOC Gives 2020 Golf Venue Ultimatum

IOC VP John Coates said that the club scheduled to host golf at the 2020 Tokyo Games "must allow women to have full membership or organizers will have to find another venue," according to Kwiyeon Ha of REUTERS. The private Kasumigaseki Country Club in Saitama prefecture, which is set to ho ...

Tags: Olympics, Japan

02/21/17
IPL Signs Up Nine Sponsors

Sony Pictures Networks India has "locked in" nine sponsors for the 10th season of Indian Premier League set to launch on April 5, according to Gaurav Laghate of the ECONOMIC TIMES. The broadcaster with rights to air the 20-over cricket league is "targeting" Rs 1,300 crore ($195.4M) from the upcoming ...

Tags: Marketing and Sponsorship, India

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