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Tour De France A Bargain For Sponsors As Team Sponsorships Drop 50%

Published in SportsBusiness Daily Global on 07 / 29 / 14

The Tour de France "is a bargain for sponsors, courtesy of Lance Armstrong," according to Danielle Rossingh of BLOOMBERG. The event "could once demand large investments from potential backers." Hilversum, Netherlands-based sports marketing consultant Frank van den Wall Bake said that tainted by dopi...

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Tags: Marketing and Sponsorship, Europe

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06/06/13
Names In The News

Women's golf world No. 5 YANI TSENG has signed with IMG worldwide. IMG will oversee management and marketing for Tseng with a focus on North America and Europe, while working in partnership with her current management companies in Asia, Nihao and Tseng Yani Int'l ( IMG ). ... South African golfer ...

Tags: People and Pop Culture, China

06/05/13
Azad: Gov't Should Take Over BCCI

Former cricketer and Bharatiya Janata Party leader Kirti Azad "has urged the Union Government to take over the affairs" of the Board of Control for Cricket in India through an ordinance, according to THE HINDU. Azad "issued a hard-hitting statement that did not spare his par ...

Tags: Leagues and Governing Bodies, India

06/04/13
BCCI Interim Boss Promises To Clean Up

The Board of Control for Cricket in India's Working Group Chief Jagmohan Dalmiya, who on Monday promised to leave no stone unturned to restore the credibility of the game, said that banning after-match parties during the Indian Premier League "could be one of the solutions to cleanse crick ...

Tags: Leagues and Governing Bodies, India

06/03/13
BCCI President Srinivasan Steps Down

Board of Control for Cricket in India President N. Srinivasan "has decided to step aside," while Cricket Association of Bengal President Jagmohan Dalmiya takes over the day-to-day affairs of the BCCI, according to Narasimhan & Babu of the Indian BUSINESS STANDARD. The decisions "w ...

Tags: Leagues and Governing Bodies, India

05/31/13
Dialog, Sri Lanka Cricket Partner

Telecom company Dialog Axiata has agreed to one of Sri Lanka’s biggest sponsorship deals with a three-year arrangement supporting Sri Lanka Cricket, according to the DAILY FINANCIAL TIMES. Dialog said that it has "entered into a binding contract" with Sri Lanka Cricket as the official sponsor ...

Tags: Marketing and Sponsorship, Asia

05/31/13
Dhoni Brushes Off Spot-Fixing Questions

Indian cricket captain Mahendra Singh Dhoni "refused to break" the Board of Control for Cricket in India gag on him in answering questions on the spot-fixing scandal that has hit the Indian Premier League except to say some players are "slightly mentally weak" compared to others, according ...

Tags: Leagues and Governing Bodies, India

05/30/13
Pawar Demands Home Ministry Probe

Former Board of Control for Cricket in India President Sharad Pawar on Wednesday "demanded a Home Ministry inquiry into all the 75 matches" of the scandal-hit Indian Premier League, according to the PTI. Pawar said that "not doing so will give an impression that the cricket board is not se ...

Tags: Leagues and Governing Bodies, India

05/30/13
N. Korea's Kim To Construct Ski Resort

North Korean leader Kim Jong-un has ordered the North Korean military to construct a "world-class" ski resort that "will rival the winter sports facilities being built in South Korea to host the 2018 Winter Olympic Games," according to Julian Ryall of the London TELEGRAPH. Kim recently visite ...

Tags: Facilities, Asia

05/29/13
Malaysian Billionaire Plans IPO Of Cardiff

Malaysian billionaire Vincent Tan is exploring an initial public offering of League Championship side Cardiff City for as early as this year "in a deal that would follow the team's recent promotion to the Premier League," according to Yantoultra Ngui of REUTERS. The process is in its early ...

Tags: Asia, United Kingdom, Finance

05/29/13
Olympic Host Cities Make Pitch To IOC

Madrid 2020 bid officials "played up the city's ready sports facilities while Istanbul highlighted the strength of the Turkish economy" on Tuesday as the cities prepared for this week's pitch to the IOC, according to Karolos Grohmann of REUTERS. Madrid, Istanbul and Tokyo will be presenting the ...

Tags: Olympics, Europe, Asia

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