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03/12/14
Outdoor Channel Inks New Deal In Asia

The Outdoor Channel (Asia) has become the pan-regional broadcaster of the IndyCar Series, X Games Austin and X Games Aspen in Southeast Asia and parts of the wider Asia-Pacific region following a new agreement with ESPN. Outdoor Channel and ESPN will jointly promote and market the IndyCar Series and ...

Tags: Media, Asia

03/12/14
F1 CEO: Jaypee Broke Contract Obligations

F1 CEO Bernie Ecclestone has blamed promoters Jaypee Group of not fully fulfilling its contractual obligations to see through a five-year deal "in a sensational twist to the Indian Grand Prix controversy," according to IANS. Jaypee, "in a polite yet firm retort," refused to discuss the contractual t ...

Tags: Events and Attractions, India

03/11/14
BCCI To Take More Time On Venue Plans

Indian Premier League Governing Council Chair and Senior Board of Control for Cricket in India official Ranjib Biswal on Monday said that "the BCCI will take some more time before zeroing in on the off-shore venue for the seventh edition of the cash-rich league as discussions are still on with Union ...

Tags: Leagues and Governing Bodies, India

03/10/14
Beckham To Promote Jaguar In China

David Beckham is set "to promote the Jaguar brand in China," according to Alanna Petroff of CNN. Beckham "has just signed a long-term deal with Jaguar" agreeing to appear in magazine, TV and billboard advertisements across the country. The automaker "is looking to increase Chinese sales and compete ...

Tags: Marketing and Sponsorship, China

03/10/14
RTM Gets World Cup Broadcast Rights

Radio Televisyen Malaysia "has once again been given exclusive terrestrial broadcasting rights" to the World Cup, according to the MALAY MAIL ONLINE. RTM Broadcasting Director General Datuk Norhyati said that RTM "has been given the rights to air 35 of the 64 World Cup matches, of which 24 would be ...

Tags: Media, Asia

03/07/14
India Not Giving Up Hope For F1 Return

India's motor sports federation "is optimistic the tax problems that have jeopardised the country's Formula One race will be resolved and the home Grand Prix will be back in 2016," according to Sudipto Ganguly of REUTERS. F1 CEO Bernie Ecclestone said that the Buddh Int'l Circuit near New Delhi "wil ...

Tags: Leagues and Governing Bodies, Asia

03/07/14
Malaysia Center Caters To Para-Athletes

Malaysia is building a RM 49M ($15M) Malaysia Paralympic Sports Excellence Centre in Kampung Pandan -- "the biggest" in Southeast Asia, according to Eric Samuel of THE STAR. Youth & Sports Minister Khairy Jamaluddin said that the building would raise the profile of the sport as well as "inspire ...

Tags: Facilities, Asia

03/07/14
Sportel Asia: TV Execs Set Sights On China

With a viewer base approaching 1.4 billion people, it is no surprise that sports broadcasters have set their sights on China. Sportel Asia wrapped up its schedule with a panel that covered “The Future of Sports Channels in Asia.” Panelists agreed that the market is vast and has evolved g ...

Tags: Media, Asia

03/06/14
Sportel: Keys To The Kingdom

Sportel Asia panelists tackled the question Western companies have been grappling with for a decade: How do you build a successful sports brand in Asia? Execs from Japanese advertising agency Dentsu, NBA China and DFL Sports Enterprises, the commercial arm of the Bundesliga, three int'l companies w ...

Tags: Marketing and Sponsorship, China, Europe, North America

03/06/14
ELTA TV Buys CPBL Broadcast Rights

ELTA TV "announced a collaboration with MP & Silva to carry 150 Chinese Professional Baseball League" games this year, according to Jason Pan of the TAIPEI TIMES. A company spokesperson said that "the 150 games would be covered live and include the Taiwan Series, the best-of-seven championship a ...

Tags: Media, Asia

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