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Red Bull Signs Two-Year Deal

The Chinese Super League signed a two-year sponsorship deal with "with energy drink provider Red Bull of Reignwood FMCG Group," according to Pu Yang of YUTANG SPORTS. The agreement will see Red Bull "become an official partner and the official energy drink provider" of Chinese top-tier football leag ...

Tags: Marketing and Sponsorship, China

Conflict Of Interest Main Topic At BCCI

The proposals listed in a three-page document on conflict of interest, prepared by Board of Control for Cricket in India President Shashank Manohar, "will be the main topic of discussion at the board's 86th annual general meeting in Mumbai on Monday," according to Gollapudi & Venugopal of ESPN. ...

Tags: Leagues and Governing Bodies, India

Tycoons Frustrated In Hunt For Football Glory

East Asian tycoons "are digging deep into their pockets for European football glory but have not got the dividends yet," according to Keyvan Naraghi of the AFP. The move by Chinese toys and game video group Rastar this week to take control of heavily indebted Spanish La Liga side Espanyol "is the la ...

Tags: Finance, Asia

BCCI To Consider Lifting WICB Sanctions

The Board of Control for Cricket in India "is set to deliberate whether to revoke the suspension imposed on bilateral tours with West Indies" following its team's pull-out midway through the India tour last October, according to Gollapudi & Karhadkar of ESPN. The BCCI "slapped punitive damages" ...

Tags: Leagues and Governing Bodies, India

UCI Close To Agreement

After months of negotiations, the Int'l Cycling Union (UCI) is "nearing final agreement with Olympic organizers on their proposal to move cycling events at the 2020 Tokyo Games to a venue outside the capital to save money," according to Stephen Wilson of the AP. UCI President Brian Cookson said that ...

Tags: Olympics, Japan

Hamilton Cements Status As Marketable Star

Lewis Hamilton’s third Formula 1 world title has cemented his status as one of the most marketable stars in the world, though experts are in disagreement over whether his marketing clout matches those of European football stars Cristiano Ronaldo and Lionel Messi. Hamilton’s’ third ...

Tags: Marketing and Sponsorship, Asia, Europe, United Kingdom

Messi Named Global Brand Ambassador

Tata Motors, maker of luxury cars such as Jaguar and Land Rover, "signed up Lionel Messi as its global brand ambassador for the next two years," according to Kedar Grandhi of INT'L BUSINESS TIMES. The Indian carmaker's move is a bid to raise its "cool quotient" across global markets. Tata Motor ...

Tags: Marketing and Sponsorship, India

Manohar: Ousting Srinivasan Not Part Of Plan

Among a slew of initiatives that Shashank Manohar spoke of, when he took charge as president of the Board of Control for Cricket in India, was his "intention" of not getting back at N. Srinivasan or his supporters in cricket administration circles with "vengeance," according to K. Shriniwas Rao of t ...

Tags: Leagues and Governing Bodies, India

IQiyi Partners With PGA Tour

IQiyi signed an agreement to become the PGA Tour’s official digital streaming portal in China from '16-20. When the new five-year agreement begins in '16, golf fans in China will be able to watch over 1,500 hours of live streaming from more than 40 PGA Tour tournaments per year, including The ...

Tags: Media, China

China Sports Media Buys CSL Rights

China Sports Media Co. Ltd. announced the purchase of broadcasting rights for the Chinese Super League, China's top-tier professional football league, for 8B yuan ($1.26B) "over the next five years," according to CHINA DAILY. The TV rights for the '15 season "fetched only" 50M yuan ($7.8M). CSL Chai ...

Tags: Media, China

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