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04/10/15
Liu Retirement Sparks Marketing Rush

After a long absence from competition, Olympic champion hurdler Liu Xiang "found himself back in the headlines in more ways than one," according to Li & Sun of CHINA DAILY. Messages and pictures of the star athlete "have circulated on major Internet portals and social networking platforms." Only ...

Tags: Marketing and Sponsorship, China

04/10/15
World Extreme Games Lands New Sponsors

With an additional venue and a quartet of new sponsors, organizers of the Kia World Extreme Games hope to raise Shanghai’s profile as an action sports city. The event, which arrived in Shanghai in '07 as the KIA X Games Asia, announced GoPro, DC Shoes, online consumer retail portal yixun.com a ...

Tags: Events and Attractions, China

04/09/15
Indian E-Commerce Backing Cricket

Upstart businesses in India's "booming" e-commerce sector will open a new front in its battle for customers over the next two months -- by "going head to head as backers of the glitzy" annual Indian Premier League cricket tournament, according to James Crabtree of the FINANCIAL TIMES. Buoyed by ...

Tags: Marketing and Sponsorship, India

04/08/15
Qatar Expands Into Indonesian Football

The organizer of the Indonesia Super League, PT Liga Indonesia, and its commercial partner BVSports announced a change in the league's official name to the Qatar National Bank League "just a day prior to the kick off of the delayed" football tournament, according to the JAKARTA POST. PT Liga In ...

Tags: Marketing and Sponsorship, Asia

04/08/15
Tokyo Focuses On 'Sustainable' Games

Organizers of the 2020 Tokyo Olympics promised the most innovative, impeccably run and "sustainable" Games ever, according to Elaine Kurtenbach of the AP. With just a little more than five years to go, doubts "are growing whether they will deliver on the last pledge." The World Wide Fund for Nature ...

Tags: Olympics, Japan

04/07/15
Player Exodus Concern For ARU

Super Rugby side NSW Waratahs player Matt Carraro said that the spate of players "taking up rich offers from Japanese clubs may not be ideal but it is the best scenario for Australian rugby in the face of a mass exodus," according to Jamie Pandaram of the Sydney DAILY TELEGRAPH. Carraro said that st ...

Tags: Leagues and Governing Bodies, Japan, Australia

04/07/15
Indian Weightlifting To Suspend 3 Units

Indian Weightlifting Federation Secretary D. Chandrahas Rai said that the IWF will suspend "at least three of its regional units after 21 lifters tested positive for banned substances over the last 12 months," according to Amlan Chakraborty of REUTERS. The majority of the lifters who failed drug tes ...

Tags: Leagues and Governing Bodies, India

04/07/15
Indonesia Resolves Olympic Ring Row

Related stories: PRSI Looses Funding Due To Ring Dispute Indonesia  is "set to retain the hosting rights of the 2018 Asian Games" and avoid an IOC ban "after resolving a row over the use of the Olympic rings logo," according to Patrick Johnston of REUTERS. The IO ...

Tags: Olympics, Asia

04/07/15
Samsung Sponsors 2018 Winter Games

PyeongChang organizers (POCOG) said on Monday that South Korea's Samsung Group has signed a 100B won ($92.2M) local sponsorship contract to support the 2018 Winter Games, according to Peter Rutherford of REUTERS. Sponsors had initially been "slow to come forward" for PyeongChang, prompting the ...

Tags: Marketing and Sponsorship, Asia

04/03/15
Sources: India To Bid For 2024 Olympics

Sources "confirmed the recent developments of a formal plan being worked upon" for India to host the 2024 Olympic Games in Ahmedabad, according to IBN LIVE. IOC President Thomas Bach "is scheduled to visit India later next month" in an official visit to meet India PM Narendra Modi. India "seems to b ...

Tags: Olympics, India

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