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04/15/15
IPL Team Partners With Condom Brand

Cricketer Glenn Maxwell said that he does not care what people think -- and that "attitude will be handy" after his Indian Premier League side signed a condom brand as a shirt sponsor, according to FOX SPORTS. With its popularity among young males, it is "fair to say sport and condoms are a good fit ...

Tags: Marketing and Sponsorship, India

04/14/15
PepsiCo Signs Five-Year NBA Deal

PepsiCo "has signed a five-year NBA deal, making it one of the league’s largest sponsors and ending a 29-year relationship between Coke and the NBA," according to Terry Lefton in this week's SPORTSBUSINESS JOURNAL. The deal "includes Pepsi’s extensive portfolio of salty snacks, like Dori ...

Tags: Marketing and Sponsorship, North America, China

04/14/15
Indonesia Refuses To Buckle

An arm of the Indonesian government "accused FIFA of insulting the country's sovereignty" after FIFA threatened to ban the Asians over a dispute that has halted the local league, according to Patrick Johnston of REUTERS. The Indonesia Super League "was suspended by the local football association" (P ...

Tags: International Football, Asia

04/13/15
Top Brazilian Players Head To China

China "is fast becoming the new destination for some of Brazil's best players, rather than the English Premier League, Spain's La Liga or the Bundesliga in Germany," according to Tales Azzoni of the AP. Thanks to hefty investments to boost football in the Asian country, Chinese teams "have become mu ...

Tags: International Football, Brazil, China

04/10/15
FEI Event Returns To Beijing In April

The Longines FEI World Cup Jumping China League "will return to Beijing for the fifth consecutive year and bring international expertise to the sport's development in China," according to Sun Xiaochen of CHINA DAILY. The equestrian venue at Beijing's Chaoyang Park will host the event from April to O ...

Tags: Events and Attractions, China

04/10/15
Liu Retirement Sparks Marketing Rush

After a long absence from competition, Olympic champion hurdler Liu Xiang "found himself back in the headlines in more ways than one," according to Li & Sun of CHINA DAILY. Messages and pictures of the star athlete "have circulated on major Internet portals and social networking platforms." Only ...

Tags: Marketing and Sponsorship, China

04/10/15
World Extreme Games Lands New Sponsors

With an additional venue and a quartet of new sponsors, organizers of the Kia World Extreme Games hope to raise Shanghai’s profile as an action sports city. The event, which arrived in Shanghai in '07 as the KIA X Games Asia, announced GoPro, DC Shoes, online consumer retail portal yixun.com a ...

Tags: Events and Attractions, China

04/09/15
Indian E-Commerce Backing Cricket

Upstart businesses in India's "booming" e-commerce sector will open a new front in its battle for customers over the next two months -- by "going head to head as backers of the glitzy" annual Indian Premier League cricket tournament, according to James Crabtree of the FINANCIAL TIMES. Buoyed by ...

Tags: Marketing and Sponsorship, India

04/08/15
Qatar Expands Into Indonesian Football

The organizer of the Indonesia Super League, PT Liga Indonesia, and its commercial partner BVSports announced a change in the league's official name to the Qatar National Bank League "just a day prior to the kick off of the delayed" football tournament, according to the JAKARTA POST. PT Liga In ...

Tags: Marketing and Sponsorship, Asia

04/08/15
Tokyo Focuses On 'Sustainable' Games

Organizers of the 2020 Tokyo Olympics promised the most innovative, impeccably run and "sustainable" Games ever, according to Elaine Kurtenbach of the AP. With just a little more than five years to go, doubts "are growing whether they will deliver on the last pledge." The World Wide Fund for Nature ...

Tags: Olympics, Japan

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