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Star Sports To Be Title Sponsor Of PBL

Star Sports has signed up as the title sponsor for the Premier Badminton League, which will see the world’s top players "square off in India’s largest badminton tournament," according to THE HINDU. Given the competition’s stature as well as India’s prominence on badminton&rsq ...

Tags: Marketing and Sponsorship, India

BCCI Awaits Lodha Committee Report

Trying to rebuild its "tattered image after a spate of controversies," the Board of Control for Cricket in India "is waiting anxiously for the Justice Lodha Committee's report which is set to recommend a host of reforms for the cricket body on Monday," according to the PTI. While the three-member co ...

Tags: Leagues and Governing Bodies, India

Asian Tour Head Into Uncertain Future

The Asian Tour "heads into an uncertain new year with players unhappy with a proposed European Tour merger," according to the AFP. On the fairways and greens "all was well, as Asian players matched their international rivals and made an impression at events across the globe." Off the course, meanwhi ...

Tags: Leagues and Governing Bodies, Asia

Chennai Open With A Record 24 Sponsors

A record 24 sponsors and partners "have associated themselves" with the Aircel Chennai Open 2016, which will "mark the 20th year of South Asia's only and India's premier ATP tournament in the tennis capital of India," according to INDIAN SPORTS NEWS. The "bevy of sponsors and partners include new as ...

Tags: Marketing and Sponsorship, India

China Planning To Bid For AFC Asian Cup

Chinese Football Federation said on Wednesday that "China is planning to bid to host the AFC Asian up 2023," according to XINHUA. The tournament will be held in June or July '23 "with a total of 51 matches through 30 days." Twenty-four teams "will be divided into six groups." The winners and ru ...

Tags: Events and Attractions, China

KT Signs Contract For PyeongChang

KT said Tuesday that the mobile carrier has signed an exclusive contract with an organizing committee of the 2018 PyeongChang Olympics "to provide the world's first fifth-generation (5G) network system at the upcoming sports event," according to Lee Min-hyung of the KOREA TIMES. KT is "one of the mo ...

Tags: Marketing and Sponsorship, Asia

Sony Pictures Networks Acquires MCL Rights

Sony Pictures Networks India has "bagged the exclusive telecast rights to the first edition of the Masters Champions League," a T20 cricket league which is slated to begin on Jan. 28, according to INDIAN TELEVISION. Further "expanding its bouquet of international sporting events, Sony Six will telec ...

Tags: Media, India

Chinese Teams Raid Korean Clubs For Talent

The South Korean football league "is the most successful in Asia," but a new end-of-season tradition "is developing in its place," according to John Duerden of the N.Y. TIMES. As soon as the last ball has been kicked, K-League clubs "are becoming increasingly accustomed to dealing with wealthy Chine ...

Tags: International Football, China

BOJ: Tokyo Olympics To Boost Japan GDP

The Bank of Japan said that the 2020 Tokyo Olympic Games "will likely boost Japan's economy by 0.2-0.3 of a percentage point on average each year until 2018, offsetting some of the pain from another sales tax hike planned in 2017," according to Leika Kihara of REUTERS. The estimate by the central ba ...

Tags: Olympics, Japan

Year In Review: Asia

China’s interest in the Olympics and the growth of domestic football put the country in the spotlight throughout the year. Large purchases by Chinese companies Dalian Wanda Group and Alibaba also showed the country’s growing sentiment to boost its presence and relevance on the global spo ...

Tags: Year End, Asia

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