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01/25/16
Tokyo Stadium To Be Completed Early

The IOC said that the new stadium for the 2020 Tokyo Olympic Games "will be completed two months earlier than planned to allow organizers time to stage more test before the games," according to Jim Armstrong of the AP. Japanese organizers told IOC VP John Coates during a two-day IOC "project review" ...

Tags: Facilities, Japan

01/22/16
NBA, Royal FrieslandCampina Extend Partnership

The NBA and Royal FrieslandCampina announced a multi-year extension of their marketing partnership. As the official milk partner of the NBA in Indonesia, Malaysia, Philippines, Thailand and Vietnam, FrieslandCampina will continue to engage the NBA's fan base in Asia through its Drink.Move.BeStrong c ...

Tags: Marketing and Sponsorship, Asia

01/22/16
Eleven Sports Expands Asian Distribution

Eleven Sports Network expanded its distribution in Asia by making its premium content available to all sports fans in Taiwan, via a new over-the-top platform. Subscribers in Taiwan can choose from the network's two channels, Eleven and Eleven Sports, from NT$199 ($5.92) per month. Eleven Sports Netw ...

Tags: Media, Asia

01/21/16
Sina Sports Partners With Aussie Open

Sina Sports entered into an official strategic collaboration with Tennis Australia for the Australian Open. Sina Sports unveiled the "Official Mandarin Language Destination of the Australian Open" on its leading Chinese digital sports platform. A wide range of content will be available in Chinese, a ...

Tags: Media, China

01/20/16
LeEco New Title Sponsor Of Beijing Guoan

Chinese Internet company LeEco, previously known as LeTV, has agreed to pay 100M yuan ($15.2M) for the title sponsorship for the Beijing Guoan football team this year "in a strategic partnership that marks its expansion into sports club branding from smart TV and video content services," according t ...

Tags: Marketing and Sponsorship, China

01/19/16
Le Eco Scoops Rights To All FIFA Matches

Le Eco, the Chinese group formerly known as Le TV, "has picked up broadcast rights" in Hong Kong to the 2018 World Cup, according to Patrick Frater of VARIETY. But it is "not yet clear how the group will screen the matches in the territory." The group said that "it has acquired rights to all FIFA ma ...

Tags: Media, China

01/18/16
IOC Ready To Probe Tokyo Bibery Claims

The IOC "is ready to examine allegations of possible bribery in the bidding for the 2020 Olympics," according to the AP. The Olympic body said that "it has asked the World Anti-Doping Agency’s independent commission for transcripts from its report on doping and corruption in track and field" t ...

Tags: Olympics, Japan

01/18/16
Kuma Denies Copying Hadid's Design

The Japanese architect who won the competition to design the Tokyo 2020 Olympic Stadium admitted that "there are some similarities to an earlier blueprint for the project by Dame Zaha Hadid, but denies appropriating her work," according to Julian Ryall of the London TELEGRAPH. Internationally renown ...

Tags: Facilities, Japan

01/15/16
Architect Says Japan Is Withholding Money

British-Iraqi architect Zaha Hadid said that the Japan Sport Council is "withholding money owed for work on the Tokyo 2020 Olympic stadium design while demanding her company give up claims to copyrights," according to the AP. The Japan Sport Council said in a statement on Thursday that "it was seeki ...

Tags: Facilities, Japan

01/14/16
Bayern Munich Partners With Wangkanai

Bayern Munich announced its first regional partnership in Thailand with one of the country’s largest sugar companies, Wangkanai. The cooperation covers brand image rights and Wangkanai will also become the presenting partner of the FC Bayern Youth Cup in Thailand. The tournament, which has bee ...

Tags: Marketing and Sponsorship, Europe, Asia

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