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04/11/14
CCTV Kicks Off World Cup Ad Auction

State broadcaster China Central Television Station "kicked off an auction on Thursday for advertising during the upcoming 2014 FIFA World Cup Brazil," according to Qiu Bo of the CHINA DAILY. Two months before the tournament, CCTV "held a fair to preheat the auction." More than 700 representatives f ...

Tags: Media, China

04/11/14
Etihad To Sponsor Mumbai Indians

Etihad Airways "has signed up as principal sponsor" of Indian Premier League side Mumbai Indians , the Mukesh Ambani -backed team "that won the tournament in the sixth season," according to Aneesh Phadnis of the Indian BUSINESS STANDARD. The sponsorship amount "could not be ascertained." This "i ...

Tags: Marketing and Sponsorship, India

04/11/14
IPL Teams Struggling To Secure Sponsors

IPL franchises. Sponsors, the lifeblood of any sport, are not the same bubbly self as the controversy-ridden Indian Premier League returns for its seventh edition in less than a week's time. Not just the Delhi Daredevils, Kings XI Punjab and newcomers Sunrisers Hyderabad too are strug ...

Tags: Marketing and Sponsorship, India

04/11/14
Incheon Asiad Main Stadium Unveiled

The Incheon Asiad Main Stadium, "which will stage the opening ceremony of the 17th Asian Games, was unveiled" on Thursday, according to Kwon Sang-soo of the KOREA JOONGANG DAILY. The five-story main stadium "has a capacity of 62,848 people." Construction work "will be completed by the end of April," ...

Tags: Olympics, Asia

04/11/14
Star Sports In Row With Hathway

A "full blown war of words" is taking place between Star Sports and the Raheja group -owned multi-system operator Hathway "after the latter removed signals of channels of the global sports broadcaster from its packages and offered it for the more expensive pick and choose option," according t ...

Tags: Media, India

04/10/14
IPL Too Short To Plan Business Model

An Indian Premier League franchise owner said that the seven-week duration of the IPL seems "tedious to many," but it is "not long enough to develop a business model around it," according to Gautam Bhattacharyya of GULF NEWS. King’s XI Punjab co-Owner Mohit Burman said, "The two-month period o ...

Tags: Finance, Middle East, India

04/10/14
Sports Festival Planned For India

India's Ministry of Youth Affairs & Sports and the Federation of Indian Chambers of Commerce and Industry will host a sports festival called India Sports in November at Major Dhyan Chand National Stadium in New Delhi. The event will have the following activities: • India sports expo -- ...

Tags: Events and Attractions, India

04/10/14
IPL Secures Advertisers Ahead Of Season

Advertisers "are jumping on to the Indian Premier League" bandwagon, according to Viveat Susan Pinto of the Indian BUSINESS STANDARD. Perfetti Van Melle , Havells and Amazon "have been brought as on-air associate sponsors " by Multi Screen Media, the official broadcaster of the cricket to ...

Tags: Marketing and Sponsorship, India

04/10/14
KBO Launches English-Language Service

South Korea's Korea Baseball Organization "launched an English-language service on its website," according to Kim & Jung of the KOREA TIMES. The league has operated a site in Korean for 18 years, "but aside from a short-lived attempt in 2003 has offered little online information in English." Cho ...

Tags: Media, Asia

04/10/14
Yu Confident Of FIA's Hong Kong Approval

Hong Kong's first internationally sanctioned motor race, the Formula E, "is back on track for next year" with Hong Kong Automobile Association President Lawrence Yu Kam-kee confident a revamped and modified circuit plan will be accepted" by the FIA, according to Alvin Sallay of the SOUTH CHINA MORN ...

Tags: Events and Attractions, China

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