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03/09/16
Star To Air T20 Only On Sports Channels

Broadcaster Star India "decided to limit the telecast" of the Int'l Cricket Council World Twenty20 to its sports network and is expected to reap advertising revenue of around Rs 300 crore ($44.5M) from the tournament, which will play out from Tuesday to April 3, according to TELEVISION POST. This "i ...

Tags: Media, India

03/08/16
China's Illegal Betting Industry A Threat

A leading expert in the fight against corruption in sports has warned that China’s vision of transforming its sports industry into a key part of the economy "is under threat from rampant illegal gambling," according to James Porteous of the SOUTH CHINA MORNING POST. The mainland’s State ...

Tags: Finance, China

03/07/16
Tokyo 2020 Organizers Misfire Again

Japan "has won gold again -- in the Olympic missteps category," according to KYODO. The designers of the new National Stadium "apparently forgot to include a cauldron for the Olympic flame." And "they cannot just stick it anywhere: The interior is largely lined with wood." Officials are blaming a "l ...

Tags: Olympics, Japan

03/04/16
PCB Threatens To Pull Out Of World T20

The Pakistan Cricket Board "has threatened pulling out of the World Twenty20" if they do not get a clear message about the security situation from the Indian government, according to Umar Farooq of ESPN CRICINFO. PCB Chair Shaharyar Khan called for India "to publicly acknowledge Pakistan's participa ...

Tags: Events and Attractions, Asia

03/04/16
Le Sports Launches New CSL Service

Le Sports, the Chinese Super League's exclusive media partner, will launch a "live" shopping service for the emerging Asian league, according to SOCCEREX. The service, which will be available through Le Sport’s Super TV channel, "gives fans the ability to purchase official merchandise dur ...

Tags: Media, China

03/04/16
PepsiCo Signs Four-Year Deal With BCCI

PepsiCo, which pulled out as title sponsor of the Board of Control for Cricket in India-backed Indian Premier League in October, on Thursday "entered into a four-year partnership with the apex cricket body as an associate sponsor" for all its int'l matches at home, according to DNA INDIA. This would ...

Tags: Marketing and Sponsorship, India

03/04/16
Global Reach Of WMM Key To Abbott Deal

The int’l scale of the World Marathon Majors was a key component in securing Abbott’s title sponsorship of the six-event series last year, said Chris Miller, divisional VP, global brand strategy and innovation at the global healthcare company. The conclusion of Series IX at the Tokyo Mar ...

Tags: Marketing and Sponsorship, Japan, Europe, United Kingdom, North America

03/03/16
Football Another Pawn In China's Game

An "audacious strategy is unfolding in China," according to Matthew Syed of the LONDON TIMES. The world’s most populous nation is "trying to corner the world’s most popular sport." This is not only about the Chinese Super League recruiting elite players to "entertain the masses on TV." I ...

Tags: International Football, China

03/02/16
BCCI, Himachal At Odds

The marquee World Twenty20 match between India and Pakistan at Dharamsala "threatens to snowball into a major controversy" between the Indian cricket board and the state's politicians, dragging Indian PM Narendra Modi into it, according to IANS. At root is the state's political leaders' "strong ...

Tags: Events and Attractions, India

03/02/16
China, U.S. Set To Bid For 2026 World Cup

The next round of the geopolitical battle between the U.S. and China "could well be played out" on the football field, or, "more accurately, off it," according to Mark Dreyer of the GLOBAL TIMES. While discussing England's future plans to bid for the FIFA World Cup, English FA Chair Greg Dyke "recen ...

Tags: International Football, China, North America

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