Featured Story

Florida Power & Light Signs On As Official Solar Energy Provider Of Miami ePrix

Published in SportsBusiness Daily Global on 03 / 03 / 15

Electric utility company Florida Power & Light has signed on as the official solar energy provider of the FIA Formula E race in downtown Miami. The sponsorship deal for the first electric car race held in the U.S. was announced on Monday. Andretti Sports Marketing, organizer of the Miami ePrix, ...

Read More

Tags: Marketing and Sponsorship, Europe

More Stories

02/19/14
India Sports Gets Marginal Budget Hike

India's Ministry of Youth Affairs & Sports "got a marginal hike" of around Rs 12 crore ($1.9M) in the interim budget for '14-15 presented by Finance Minister P. Chidambaram in Parliament, according to the PTI. In his interim budget presented in the Lok Sabha, Chidambaram allocated Rs 1,093 crore ...

Tags: Finance, India

02/18/14
Report: Ping An Wins CSL Bid

Chinese financial group Ping An "is rumored to have won the bid" as the new sponsor of the Chinese Super League, according to the WANT CHINA TIMES. While the new sponsor, set to replace property developer Wanda Group, will not be announced until later this month, a report said that "Ping An reported ...

Tags: Marketing and Sponsorship, China

02/17/14
Star India, Vodafone Launch Portal

Telecom company Vodafone and TV network Star India have entered a strategic partnership to create the multi-sports offering " Vodafone Sports " portal on Vodafone Live, according to M. Saraswathy of the Indian BUSINESS STANDARD. This offering "is a first-of-its-kind service that brings action ...

Tags: Media, India

02/17/14
Should Tendulkar Bat For Brands?

India's United Progressive Alliance government "decided to confer" the country's high civilian award, the Bharat Ratna, on retired cricketer Sachin Tendulkar, according to Aabhas Sharma of the Indian BUSINESS STANDARD. Tendulkar "became the first sportsperson to receive the honour." Now, "a fresh de ...

Tags: Marketing and Sponsorship, India

02/17/14
BCCI Chief Prepares For Re-Election

The current Board of Control for Cricket in India president N Srinivasan’s tenure gets over in September 2014, but he may not be done with the all-powerful chair yet. If all goes according to his plan, Srinivasan is set to get re-elected. The groundwork has started and on ...

Tags: Leagues and Governing Bodies, India

02/14/14
IPL Could Be Moved To South Africa

The seventh edition of the high-profile Indian Premier League "could be shifted to South Africa due to the security concerns posed by the upcoming general elections, the dates of which are clashing with the event," according to the PTI. IPL authorities will meet with Home Ministry officials next wee ...

Tags: Leagues and Governing Bodies, India

02/14/14
Club Suspensions Message To 'Clean Up'

Hong Kong FA CEO Mark Sutcliffe said that the move to suspend Happy Valley and Tuen Mun from the First Division is a strong message that the HKFA is serious about "cleaning up" the sport as it looks towards a new professional era, according to Alvin Sallay of the SOUTH CHINA MORNING POST. The clubs ...

Tags: International Football, Asia

02/14/14
JGTO Sanctions New Tournament

The Japan Golf Tour Organization announced Thursday that "it will sanction" the Dunlop Srixon Fukushima Open, according to KYODO. The new event, to be held at the Grandee Nasushirakawa Golf Club in Fukushima Prefecture from July 31-Aug. 3, "means there will 25 tour events this season, the same as la ...

Tags: Events and Attractions, Japan

02/14/14
Airweave Signs Deal With USOC

The U.S. Olympic Committee on Wednesday announced its first sponsorship in the mattress category with Airweave, a Japanese company that makes bedding toppers. Terms of the deal were not available, but Airweave is considered an official sponsor, and those deals are usually valued in the mid-six figur ...

Tags: Olympics, Japan, North America

02/14/14
OUE Ltd. Named Badminton Open Sponsor

Property company OUE Ltd. "is the new title sponsor for this year's Singapore Badminton Open" to be staged from April 8-13, according to Patwant Singh of CHANNEL NEWS ASIA. The company "inked a one-year deal, worth a six-figure sum, with the Singapore Badminton Association." The partnership "was unv ...

Tags: Marketing and Sponsorship, Asia

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug