Featured Story

MP & Silva Agrees To NBA Media Rights Deal In Latin America For '14-15 Season

Published in SportsBusiness Daily Global on 10 / 02 / 14

MP & Silva has agreed to a partnership with the NBA, which will see it distribute NBA programming across selected territories in Latin America. This new agreement builds on the previous contract to distribute NBA rights in Scandinavia. Under the terms of the new agreement, MP & Silva will di...

Read More

Tags: Media, South America

More Stories

11/15/13
COC, Tencent Sign Media Deal

The Chinese Olympic Committee and Tencent Inc. "signed an eight-year partnership that will make the high-tech company the exclusive Internet outlet for Chinese delegations at major international sports events" on Wednesday, according to Sun Xiaochen of the CHINA DAILY. According to the agreement, th ...

Tags: Olympics, China

11/15/13
BCCI Slashes India's Logo Base Price

The "slowing down of the economy" has hit the Board of Control for Cricket in India "hard," according to Indranil Basu of the TIMES OF INDIA. The board "has been forced to slash the Team India sponsorship's base price" for each Test, ODI and T20 match to Rs 1.5 crore ($238,000) from Rs 2.5 crore, th ...

Tags: Marketing and Sponsorship, India

11/15/13
Brands Pay Tribute To Tendulkar

As Indian cricketer Sachin Tendulkar "gets ready to bid adieu to active cricket, Mumbai's cityscape has been decorated with farewell messages to the batting maestro in various forms, shapes and sizes," according to the Indian BUSINESS STANDARD. From hoardings to banners, the city is splattered ...

Tags: Marketing and Sponsorship, India

11/14/13
Cricketer Sharma Signs With Adidas

Indian int'l cricketer Rohit Sharma is "one of the most sought after" cricketers in India, according to Balachandran & Malvania of the Indian BUSINESS STANDARD. Sharma will sign a Rs 2 crore ($313,000) deal with adidas "to sport their brand on his bat." Sharma was "seen walking onto the fie ...

Tags: Marketing and Sponsorship, India

11/14/13
ACL Final Draws Record Viewers

Chinese Super League club Guangzhou Evergrande's Asian Football Confederation Champions League victory over the weekend "attracted the largest TV audience for a sporting event in China this year, with an average audience totalling over 30 million watching" as coach Marcello Lippi's side edged out K ...

Tags: Media, China

11/13/13
Tendulkar Match To Slow Business

Expect businesses in India to "grind to a halt for five days starting on Wednesday," according to Norman Da Costa of the TORONTO SUN. Some services around the world "will also be disrupted as millions of Indians will have their eyes focussed on Mumbai where Sachin Tendulkar will be playing ...

Tags: Events and Attractions, India

11/12/13
Cricket Stadium To Have Sachin Pavillion

The Kerala Cricket Association Monday decided to honor cricketer Sachin Tendulkar by announcing that "a pavilion will be named after the master blaster at the state's only cricket stadium," according to IANS. KCA President T.C. Mathew said the Jawaharlal Nehru Stadium owned by the Greater Cochin Dev ...

Tags: Facilities, India

11/11/13
BCCI Issues Team Sponsorship Tender

Nine months after "a bitter split" with long-time sponsors Sahara, the Board of Control for Cricket in India on Saturday "invited tenders for the sponsorship rights of the Indian team for all the board," Int'l Cricket Council and Asian Cricket Council events from January-March '17, according to the ...

Tags: Marketing and Sponsorship, India

11/11/13
India To Host '18 Field Hockey World Cup

India has been awarded the 2018 men's field hockey World Cup, "the second time in a span of eight years the country will be hosting the mega event having successfully organised the previous edition three years ago," according to PTI. The '18 edition "will see an expanded field with 16 teams competin ...

Tags: Events and Attractions, India

11/11/13
Fenjiu Group Acquires CBA Club

Shanxi Fenjiu Group Deputy General Manager Li Weiping announced Sunday that "the listed wine corporation has 100% ownership" of Chinese Basketball Association club Shanxi Zhongyu, according to XINHUA. Li declined to reveal the transfer fee but said, "Our decision was based on the appraisal pric ...

Tags: Marketing and Sponsorship, China

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug