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11/04/15
IQiyi Partners With PGA Tour

IQiyi signed an agreement to become the PGA Tour’s official digital streaming portal in China from '16-20. When the new five-year agreement begins in '16, golf fans in China will be able to watch over 1,500 hours of live streaming from more than 40 PGA Tour tournaments per year, including The ...

Tags: Media, China

10/30/15
China Sports Media Buys CSL Rights

China Sports Media Co. Ltd. announced the purchase of broadcasting rights for the Chinese Super League, China's top-tier professional football league, for 8B yuan ($1.26B) "over the next five years," according to CHINA DAILY. The TV rights for the '15 season "fetched only" 50M yuan ($7.8M). CSL Chai ...

Tags: Media, China

10/29/15
Chinese Smartphone Maker Signs Bulls, Cavs

Chinese smartphone maker ZTE has signed sponsorship deals with the Bulls and Cavaliers, adding to the company’s roster of NBA team deals that also includes the Knicks, Warriors and Rockets. Both deals are three-year agreements. The Bulls’ agreement is an exclusive deal that makes ZTE the ...

Tags: Marketing and Sponsorship, China

10/28/15
Li Ruigang Makes Big Bet On Paid Content

Chinese media mogul Li Ruigang is paying a record-breaking $1.3B "for the five-year broadcast rights to China’s football league, in a big bet that young people will pay for content on mobile devices and the beautiful game will become big business on the mainland," according to Ben Bland of the ...

Tags: Media, China

10/27/15
Olympic Venue Will Be Ready In 2018

The Int'l Ski Federation (FIS) has “no doubt” that the downhill venue for the 2018 PyeongChang Olympics will be ready in time to host a test event in February "despite massive construction delays," according to the AP. FIS said Friday that "the Austrian manufacturer who is building the g ...

Tags: Olympics, Asia

10/23/15
FAM Responds To Allegations

Football Association of Malaysia released a statement defending itself after Tunku Ismail Sultan Ibrahim "called on FIFA to investigate the national body for failing to combat corruption and hoarding money meant for the M-League," according to Vijhay Vick of FOUR FOUR TWO. The Crown Prince of Johor ...

Tags: International Football, Asia

10/23/15
Hangin' With ... John Cappo

JOHN CAPPO JOHN CAPPO is the president and CEO of AEG China. AEG China's properties include the Mercedes-Benz Arena in Shanghai and the Mastercard Center in Beijing. On Nov. 14, the Mercedes-Benz Arena will ...

Tags: People and Pop Culture, China

10/23/15
AFC Says Not 'Done Deal'

Related story: AFC Lines Up New Marketing Deal The Asian Football Confederation "released a statement rebutting reports that it has concluded an agreement with Lagardère Sports" for an eight-year extension of its broadcast and marketing contract held via its World Sport Gr ...

Tags: Marketing and Sponsorship, Asia

10/22/15
BCCI 'Bowing To Extremists'

Pakistan Cricket Board Chair Shahryar Khan said that the Board of Control for Cricket in India and the government are "bowing to extremists who oppose the India-Pakistan cricket series," according to Vijay Lokapally of THE HINDU. Khan, whose meeting with BCCI President Shashank Manohar "was cancelle ...

Tags: Leagues and Governing Bodies, India

10/21/15
Salman 'Urged' To Run For FIFA Presidency

Asian Football Confederation President Sheikh Salman Bin Ebrahim Al Khalifa of Bahrain said he has been "urged" to stand in the election for FIFA president but "wants to gauge opinion from football federations in the region before he decides whether to run," according to Simon Evans of REUTERS. Brit ...

Tags: International Football, Asia

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