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04/11/16
Alisports Partners With World Rugby

China is "hoping to have one million rugby players in 10 years time after Alisports and World Rugby signed a historic agreement on Sunday to develop the game in the mainland," according to Chan Kin-wa of the SOUTH CHINA MORNING POST. Alisports CEO Zhang Dazhong signed the agreement with World R ...

Tags: Marketing and Sponsorship, China

04/08/16
CSM Teams Up With Alisports In China

CSM and Alisports have agreed to a partnership to develop sports in China, the companies officially announced on Thursday. The London-based agency and the subsidiary of Chinese e-commerce giant Alibaba will develop and run a range of global sports ...

Tags: Marketing and Sponsorship, United Kingdom, China

04/08/16
LeSporting Launching Paid Memberships

LeSports announced its VIP paid membership plan on Wednesday, "marking Chinese mainland the second region to launch the service after Hong Kong," according to Liu Zheng of CHINA DAILY. LeSports said in a statement, "The Chinese mainland launch also represents the most commercially promising and stra ...

Tags: Media, China

04/07/16
Indian Sponsorships Grew 12.3% In '15

As Indian sports viewers' appetite for other sports grows, advertisers and broadcasters are "seeing value in putting their money behind new formats and leagues," according to Gouri Shah of LIVE MINT. Sports sponsorship in India grew 12.3% to Rs 5,185.4 crore ($779.4M) in '15 from Rs 4,616. ...

Tags: Marketing and Sponsorship, India

04/07/16
Cargill Foods India, Rising Pune Partner

Cargill Foods India said that "it will be the principal sponsor" of the MS Dhoni-captained Indian Premier League side Rising Pune Supergiants team in the upcoming edition of the IPL, according to Jayashree Bhosale of the ECONOMIC TIMES. The company said that "the proportion of housewives watching cr ...

Tags: Marketing and Sponsorship, India

04/06/16
Port Adelaide Teams Up With CCTV

Australian Football League side Port Adelaide and Chinese state broadcaster CCTV reached an agreement to broadcast the club's games throughout China. The agreement will see Port Adelaide’s upcoming home games against Essendon in Round 3 and Geelong in Round 5 broadcast on CCTV, with the latter ...

Tags: Media, Australia, China

04/06/16
Suning Commerce Group Wants Inter Stake

Chinese Super League side Jiangsu Suning owner Suning Commerce Group reportedly wants "to buy 20 percent" of Serie A side Inter Milan, according to FOOTBALL ITALIA. Inter President Erick Thohir's search for investors in Asia has been "well publicised as he looks for a fresh injection of cash into th ...

Tags: Franchises, China

04/06/16
Indian Supreme Court Slams BCCI

The Indian Supreme Court on Tuesday "slammed the Board of Control for Cricket in India and accused it of doing nothing to develop cricket in the country," according to the TIMES OF INDIA. The BCCI came in for "sharp criticism after it informed the apex court that allocation of funds to eleven states ...

Tags: Leagues and Governing Bodies, India

04/06/16
MP & Silva Will Organize Nations Cup

The Malaysian FA (FAM) and MP & Silva announced the launch of a new int'l age-group tournament where Malaysia will be the inaugural host country of the Nations Cup. Organized by MP & Silva, the Nations Cup aims to be an annual tournament that provides high-quality competition for national fo ...

Tags: Events and Attractions, Asia

04/05/16
Tokyo 2020 CEO Weighs In On Security

Tokyo 2020 CEO Toshiro Muto said that security "is his greatest concern but believes Japan will be safe from the kind of mass street protests currently overshadowing this summer’s Rio de Janeiro Games," according to Andrew McKirdy of the JAPAN TIMES. He said, "If I had to choose just one ...

Tags: Olympics, Japan

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