More Stories

03/10/16
IPL Ad Revenue Up 15%

The ninth edition of the Indian Premier League cricket tournament is expected to get Sony Pictures Network, the tournament's official broadcaster, close to Rs 1,100 crore ($163M) "in advertising revenue," according to Urvi Malvania of the Indian BUSINESS STANDARD. SPN Network Sales President Rohit G ...

Tags: Media, India

03/10/16
PyeongChang 2018 Partners With LG

The organizing committee for the 2018 PyeongChang Winter Olympics announced that "it has signed domestic sponsorship deals with affiliates of LG Group," according to YONHAP. PyeongChang said that "it inked agreements with Serveone for construction services and HS Ad for brand creative services in a ...

Tags: Olympics, Asia

03/09/16
Vijay Mallya Accused Of Money Laundering

The future of two Formula One teams have been "plunged into doubt as the sport lines up for the new season plagued yet again by money worries," according to Kevin Eason of the LONDON TIMES. Force India co-Owner Vijay Mallya is facing a "major legal battle after the Enforcement Directorate, a governm ...

Tags: Finance, India

03/09/16
Hummel To Support Afghan Women

Khalida Popal Source: HUMMEL Hummel "announced a new partnership with the Afghan Football Federation in a deal that will also support the women’s national team with hijabs integ ...

Tags: Marketing and Sponsorship, Asia

03/09/16
Star To Air T20 Only On Sports Channels

Broadcaster Star India "decided to limit the telecast" of the Int'l Cricket Council World Twenty20 to its sports network and is expected to reap advertising revenue of around Rs 300 crore ($44.5M) from the tournament, which will play out from Tuesday to April 3, according to TELEVISION POST. This "i ...

Tags: Media, India

03/08/16
China's Illegal Betting Industry A Threat

A leading expert in the fight against corruption in sports has warned that China’s vision of transforming its sports industry into a key part of the economy "is under threat from rampant illegal gambling," according to James Porteous of the SOUTH CHINA MORNING POST. The mainland’s State ...

Tags: Finance, China

03/07/16
Tokyo 2020 Organizers Misfire Again

Japan "has won gold again -- in the Olympic missteps category," according to KYODO. The designers of the new National Stadium "apparently forgot to include a cauldron for the Olympic flame." And "they cannot just stick it anywhere: The interior is largely lined with wood." Officials are blaming a "l ...

Tags: Olympics, Japan

03/04/16
PCB Threatens To Pull Out Of World T20

The Pakistan Cricket Board "has threatened pulling out of the World Twenty20" if they do not get a clear message about the security situation from the Indian government, according to Umar Farooq of ESPN CRICINFO. PCB Chair Shaharyar Khan called for India "to publicly acknowledge Pakistan's participa ...

Tags: Events and Attractions, Asia

03/04/16
Le Sports Launches New CSL Service

Le Sports, the Chinese Super League's exclusive media partner, will launch a "live" shopping service for the emerging Asian league, according to SOCCEREX. The service, which will be available through Le Sport’s Super TV channel, "gives fans the ability to purchase official merchandise dur ...

Tags: Media, China

03/04/16
PepsiCo Signs Four-Year Deal With BCCI

PepsiCo, which pulled out as title sponsor of the Board of Control for Cricket in India-backed Indian Premier League in October, on Thursday "entered into a four-year partnership with the apex cricket body as an associate sponsor" for all its int'l matches at home, according to DNA INDIA. This would ...

Tags: Marketing and Sponsorship, India

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug