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02/24/16
CSL TV Deal Confirms China Football's Rise

A "huge bet" by Li Ruigang, a Chinese tycoon, on Chinese Super League football broadcast rights appears to have "paid off after the broadcast company he heads resold a portion of them this week at an apparent profit," according to Charles Clover of the FINANCIAL TIMES. Li’s China Media Ca ...

Tags: Media, China

02/23/16
Pro Kabaddi League To Stage Two Seasons A Year

The Pro Kabaddi League will go where "no league," not even the Indian Premier League, "has been before," according to Amit Kamath of the HINDUSTAN TIMES. It will hold two seasons each year in a move that is "sure to pique the interest of other leagues around the country." Currently in its third seas ...

Tags: Leagues and Governing Bodies, India

02/22/16
China Digital, Chou Set Up Gaming Company

China Digital Culture Ltd. announced Wednesday that it has signed a memorandum of understanding with Taiwan songwriter Jay Chou "to establish a cross-strait e-sport gaming company," according to Chen Yaping of YUTANG SPORTS. Under the MOU, Chou, who is also an e-gaming fan, "will allow China Digital ...

Tags: Finance, China

02/22/16
Le Sports Acquires CSL Internet Rights

Le Sports, the sports broadcasting subsidiary of Chinese entertainment company Le Eco, "acquired the online multimedia rights to the Chinese Super League" in a two-year deal worth a reported RMB 2.7B ($415M), according to SOCCEREX. The deal covers the '16 and '17 editions of the competition, "beginn ...

Tags: Media, China

02/22/16
Bolt Featured In Japanese Airline's Ad

Usain Bolt will be featured in the Tokyo 2020 Olympic Games after the Game's official airlines partner All Nippon Airways "tied up the Jamaican" in a new endorsement deal, according to Tony Connelly of THE DRUM. The six-time Olympic Gold Medalist "will feature in advertising campaigns for the Japane ...

Tags: Media, Japan

02/22/16
Rich Chinese Splurge On Sportswear

GPS sport watches, compression leggings and hydration packs "are the new must-haves for wealthy Chinese, pumping up the multi-billion dollar sportswear industry at a time when China's elite are reining in spending on more traditional luxury brands," according to Kwok & Master of REUTERS. Extreme ...

Tags: Marketing and Sponsorship, China

02/19/16
Sahara Looking To Sell Force India Stake

India's "embattled" Sahara conglomerate said that it wants to sell its 42.5% stake in the Force India Formula 1 team to help release Founder Subrata Roy from jail, "but some motor racing insiders" are skeptical about "how easy it will be to find a buyer," according to Baldwin & Chatterjee of REU ...

Tags: Finance, India

02/19/16
Nike Drops Pacquiao After LGBT Remarks

Manny Pacquiao's recent comments about the LGBT community have "cost him a contract with Nike," and it "may not be the only endorsement Pacquiao loses," according to Tim Dahlberg of the AP. Pacquiao and Top Rank Chair Bob Arum are scrambling to "contain the damage done by a television interview ...

Tags: Marketing and Sponsorship, Asia, North America

02/19/16
Jiangsu Suning Partners With Nubia

Chinese Super League club Jiangsu Suning announced that telephone manufacturer Nubia "will become the club’s major sponsor," according to SOCCEREX. In a deal reported to be worth $23M, Nubia will be the club’s shirt sponsor "throughout the coming season." Jiangsu Suning also agreed ...

Tags: Marketing and Sponsorship, China

02/18/16
Le Sports Scores $1B In New Funding

A Chinese media report on Monday said that Le Sports, the sports arm of China's leading online video provider Le Holdings, has received funding of $1B "in its series B financing round," according to Wang Jiamei of the GLOBAL TIMES. The series B funding is the "biggest investment so far in China's sp ...

Tags: Finance, China

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