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MP & Silva Secures EPL Rights

MP & Silva announced it secured English Premier League live audiovisual broadcast rights across all platforms in East and Southeast Asia, including live matches and clips packages. The agency secured a deal for the exclusive distribution rights of the EPL in seven broadcasting territories, ...

Tags: Media, Asia

Continental Named AFC Asian Cup Sponsor

Int'l tire manufacturer Continental announced its tire division is to be the official sponsor of the 2019 Asian Football Confederation Asian Cup which will be staged in the UAE. Continental is driving forward the systematic regionalization of its sports sponsorship strategy. The extensive rights pac ...

Tags: Marketing and Sponsorship, Asia

Tag Heuer To Sue Infront Over China Deal

Swiss watch maker Tag Heuer announced that it "will take legal action against marketing agency Infront Sports & Media," according to Nils Lehnebach of SPONSORs. The reasons for Tag Heuer's decision "are complications after signing a deal with Chinese basketball." Last month, Tag Heuer "singed a ...

Tags: Marketing and Sponsorship, Europe, China

Force India Calls For Cost Control

Force India believes the FIA's "push to reduce engine costs" in F1 is part of a "wider power battle for control of the sport," according to Jonathan Noble of MOTORSPORT. FIA President Jean Todt and F1 CEO Bernie Ecclestone want a standard engine introduced in '17 that will "allow independent te ...

Tags: Leagues and Governing Bodies, India

New JSA Chief Suzuki Takes Charge

The first commissioner of the newly established Japan Sports Agency, Daichi Suzuki, has a wide remit, including overseeing the building of the new national stadium -- the problem-plagued centerpiece for Tokyo 2020. The 1988 Seoul Olympic 100m backstroke Gold Medalist is also charged with boosting th ...

Tags: Olympics, Japan

Alibaba Pays $3.67B To Take Over Youku

E-commerce company Alibaba Group Holding has agreed to pay $3.67B "for the shares it does not own in Youku Tudou," China's leading online video services provider, and take the N.Y.-listed company private, according to Bien Perez of the SOUTH CHINA MORNING POST. For Alibaba, the world's largest e-com ...

Tags: Finance, China

BCCI Ousts ICC Chair Srinivasan

Int'l Cricket Council Chair N. Srinivasan's "tumultuous tenure" as the ICC chair was "cut short" on Monday after the "powerful" Board of Control for Cricket in India withdrew support for its former president, according to Amlan Chakraborty of REUTERS. BCCI Secretary Anurag Thakur said that  ...

Tags: Leagues and Governing Bodies, India

Red Bull Signs Two-Year Deal

The Chinese Super League signed a two-year sponsorship deal with "with energy drink provider Red Bull of Reignwood FMCG Group," according to Pu Yang of YUTANG SPORTS. The agreement will see Red Bull "become an official partner and the official energy drink provider" of Chinese top-tier football leag ...

Tags: Marketing and Sponsorship, China

Conflict Of Interest Main Topic At BCCI

The proposals listed in a three-page document on conflict of interest, prepared by Board of Control for Cricket in India President Shashank Manohar, "will be the main topic of discussion at the board's 86th annual general meeting in Mumbai on Monday," according to Gollapudi & Venugopal of ESPN. ...

Tags: Leagues and Governing Bodies, India

Tycoons Frustrated In Hunt For Football Glory

East Asian tycoons "are digging deep into their pockets for European football glory but have not got the dividends yet," according to Keyvan Naraghi of the AFP. The move by Chinese toys and game video group Rastar this week to take control of heavily indebted Spanish La Liga side Espanyol "is the la ...

Tags: Finance, Asia

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