Featured Story

Hangin' With... Rugby Football Union Chief Commercial Officer Sophie Goldschmidt

Published in SportsBusiness Daily Global on 11 / 21 / 14

SOPHIE GOLDSCHMIDT is the chief commercial officer for the Rugby Football Union. She began her career with adidas, working as the brand’s tennis and women’s soccer sports marketing manager before holding roles at the WTA and the NBA. While at the NBA, she was instrumental in bringing ...

Read More

Tags: People and Pop Culture, United Kingdom

More Stories

01/22/14
Star India Inks FIH Broadcast Deal

Sports broadcaster Star India on Tuesday announced an eight-year broadcast deal with the Int'l Hockey Federation (FIH), "during which the world sport body will look to host a major event in India each year," according to the PTI. Star India, which runs the country's leading sports network, STAR Spor ...

Tags: Media, India

01/22/14
West Brom Seeking Indian Sponsors

EPL side West Brom is in talks with some leading Indian companies after its current sponsor, London-based property company Zoopla, "decided to pull the plug in the wake of striker Nicolas Anelka's controversial racism-linked goal celebration in an EPL match," according to the PTI. West Brom Sal ...

Tags: Marketing and Sponsorship, United Kingdom, India

01/22/14
IPTL Confirms Five Teams

The Int'l Premier Tennis League, "inspired by the runaway success of Twenty20 cricket," will be staged from Nov. 28-Dec. 20 in Asia, according to Swanton & McDonald of THE AUSTRALIAN. Franchises "will be based in Singapore, Mumbai, Kuala Lumpur, Bangkok and a city in the Middle East to be a ...

Tags: Leagues and Governing Bodies, Asia

01/22/14
ELTA To Broadcast World Cup In Taiwan

ELTA TV on Tuesday announced that "it has obtained the exclusive rights to broadcast all of the 2014 FIFA World Cup matches" across Taiwan this summer, while Chunghwa Telecom is to air the games online, according to Jason Pan of the TAIPEI TIMES. An ELTA TV exec said that "the network inked a deal t ...

Tags: Media, Asia

01/21/14
BAI Sets Up Fund For Needy Ex-Players

The Badminton Association of India has decided to set up a fund of Rs. 25 lakh ($40,600) "to help needy ex-players," according to THE HINDU. Announcing the action plan of the BAI after being re-elected as president for a second term, Akhilesh Das Gupta admitted the sum was "not a big amount," but ma ...

Tags: Leagues and Governing Bodies, India

01/20/14
ITTF: Chinese Should Help Sport

Int'l­ Table Tennis Federation President Adham Sharara said that China's table tennis federation "should give foreign players more access to its coaches to ease the country's stranglehold on the sport and attract more television and sponsor interest," according to REUTERS. In the men's game, "Chines ...

Tags: Leagues and Governing Bodies, China

01/17/14
Force India, Mexican Oil Brand Partner

The Force India F1 team announced a multi-year partnership with Mexican lubricant oil brand Roshfrans. The agreement will see "prominent Roshfrans branding on the team's new car, the VJM07 (rear wing endplate) as well as on the drivers' suits, helmets and team clothing." The deal comes after the "si ...

Tags: Marketing and Sponsorship, India

01/14/14
Mori To Chair Tokyo Olympic Committee

Former Japan PM Yoshiro Mori "has agreed to serve as chairman" of the organizing committee for the 2020 Tokyo Olympics, according to the AP. Education and Sports Minister Hakubun Shimomura, who doubles as minister in charge of the Olympics, "asked Mori to take the post." Mori, 76, "agreed readily." ...

Tags: Olympics, Japan

01/13/14
Paddy Power's Sponsorship Questioned

Irish bookmaker Paddy Power "has a reputation for risque marketing and its helped make the brand famous," according to Chris Arnold of MARKETING MAGAZINE. However, the problem with having a brave culture and few boundaries "is the risk of things going horribly wrong and a backlash of bad PR." Newspa ...

Tags: Marketing and Sponsorship, Asia, North America, United Kingdom

01/09/14
Athletes Won't Compete Under India Flag

India's athletes lost all hope on Wednesday of competing under the national flag at the Winter Olympics after the country's suspended Olympic association said it would hold elections two days after the Games open in Sochi. The Indian Olympic Association (IOA) will hold a poll to elect new lead ...

Tags: Olympics, India

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug