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IPC President Says Tokyo Can Usher In 'New Era'

IPC President Andrew Parsons said that the Tokyo 2020 Games are expected to usher in a "new era" for Paralympic sports and "serve to foster understanding in Japan of people with disabilities," according to Ryotaro Nakamaru of KYODO. Parsons said, "I really think that the Games will be a catalyst for ...

Tags: Olympics, Japan

Australian Open Renews With IQiyi

Having been a partner with Tennis Australia since '13 in China, Chinese livestreaming platform iQiyi jointly announced with the Australian governing body of tennis that their cooperation has been extended until '21, according to YUTANG. This renewal will allow iQiyi to "broadcast the next four editi ...

Tags: Media, Australia, China

Coke, Adobe Crowdsourcing Design Ideas

The Tokyo 2020 Olympics might be two years away, but Coca-Cola is "already making a marketing play," according to Ilyse Liffreing of DIGIDAY. On Wednesday, the brand announced a collaboration with Adobe for a new crowdsourcing campaign called "Coke x Adobe x You," in which Coca-Cola is "calling for ...

Tags: Marketing and Sponsorship, Japan

ICC To Discuss Inaugural Test Championship

The Int'l Cricket Council will reportedly hold "in-depth discussions on a proposed Test Championship" in Auckland on Friday, according to SKY SPORTS. The ICC "could soon give the green light to a new nine-team league," with expectations that it might begin as soon as '19 and be played over a tw ...

Tags: Leagues and Governing Bodies, India

Rakuten, NBA Announce New Partnership

The NBA and Japanese e-commerce and internet company Rakuten announced a new partnership, making Rakuten the "official broadcasting distributor of NBA games in Japan," according to Kaz Nagatsuka of the JAPAN TIMES. The length of the contract and financial figures of the deal "were not disclosed ...

Tags: Marketing and Sponsorship, Japan, North America

SPN Acquires CA Rights For Six Years

Sony Pictures Networks "salvaged some pride by bagging the Cricket Australia broadcast rights" for the Indian sub-continent for the next six years, according to the HINDUSTAN TIMES. SPN, which "suffered a massive jolt" when it lost the Indian Premier League rights to Star India , "will now have the ...

Tags: Media, Australia, India

Leaders: Rakuten Raises Profile With Barça Deal

LONDON -- Rakuten’s blockbuster shirt sponsorship deal with Barcelona is a concerted effort to build the name of the Japanese brand internationally, a top Rakuten exec said. Rakuten Exec Dir, Global Marketing & Branding Rahul Kadavako ...

Tags: Marketing and Sponsorship, United Kingdom, Europe, Japan

EPL India Fan Park To Feature VR

A Premier League fan park in India "aims to inspire visitors with a wealth of football-related entertainment and information," according to Gurjit Degun of CAMPAIGN LIVE. The event, the second of its kind in India, "is intended to give people the chance to experience being a professional footba ...

Tags: Marketing and Sponsorship, India

Alibaba Acquires Pac-12 Broadcast Rights

U.S. college sports conference the Pac-12 is "about to get a lot more airtime in China," according to Scott Soshnick of BLOOMBERG. Alibaba Group acquired the rights to broadcast Pac-12 sports across China through '24, "part of a growing effort by the schools to market their teams -- and their a ...

Tags: Media, China

Force India's Vijay Mallya Re-Arrested

Force India Formula 1 co-Owner Vijay Mallya, the self-proclaimed "King of the Good Times," was arrested on Tuesday "over allegations of supporting his F1 team with money-laundered cash," according to Rupert Neate of the London GUARDIAN. The Indian government accused Mallya, 61, of fleeing to th ...

Tags: Franchises, India

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