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04/07/17
FIFA Signs Hisense For 2018 World Cup

Consumer electronics group Hisense has become the latest Chinese sponsor of the World Cup, "providing some respite" for FIFA as it "struggles to secure new commercial partners in the wake of a corruption scandal," according to Ahmed, Fei Ju & Seddon of the FINANCIAL TIMES. On Thursday, Hise ...

Tags: Marketing and Sponsorship, China

04/06/17
UFC Gym Partners Adds Three Franchises

UFC Gym announced an exclusive partnership with Life Wellness Int'l Development to open 10 locations throughout Taiwan. UFC Gym will also be adding locations in Oman and Bahrain. Taiwan's first UFC Gym, a 35,000-square-foot facility, will be in Taipei and its grand opening is scheduled for June. T ...

Tags: Leagues and Governing Bodies, Middle East, Asia

04/05/17
Japan Approves 2020 Security Plan

The Japanese government on Tuesday approved a security strategy for the 2020 Olympics and Paralympics in Tokyo, "centering on the establishment of a 24-hour coordination center," according to KYODO. The security plan also includes a "provision for strengthening aerial surveillance over the venues an ...

Tags: Olympics, Japan

04/04/17
Bangladesh May Not Support BCCI

The Board of Control for Cricket in India's move to "stall the proposed constitutional and financial reforms" in the Int'l Cricket Council "may suffer a roadblock" if the BCCI tries to send former BCCI president and ICC Chair N. Srinivasan as its representative at the world body's board meeting ...

Tags: Leagues and Governing Bodies, India

04/04/17
Perform Group Partners With WAGTI

Perform Group partnered with South Korea-based marketing firm WAGTI to manage and promote the Korean edition of Goal. The partnership will extend beyond the management of the Korean Goal and into expanding the Goal brand in Korea. Through the partnership, WAGTI will drive commercial partnerships and ...

Tags: Media, Asia

04/04/17
NHL Not Going To 2018 Olympics

The NHL "is not going" to the 2018 PyeongChang Winter Olympics, according to Stephen Whyno of the AP. The league announced its decision Monday afternoon, saying that the matter was "officially closed." The league said that "no meaningful dialogue had materialized" in talks with the NHL P ...

Tags: Olympics, Asia, North America

04/03/17
AIFF Announces Four-Nation Tourney

The All India Football Federation will launch a "new invitational annual international tournament to be named Champions Cup from August," according to the PTI. The multi-continent, four-team tournament will have participation from an Asian, African and a North American country, in addition to h ...

Tags: Events and Attractions, India

03/31/17
NHL Begins Formal Push Into China

The NHL formally launched its push into the Chinese market on Wednesday with the announcement of the league’s first ever preseason games in the country. As part of the announcement, which is part of a multi-year deal with China-based commercial sports company Bloomage Int'l Group, the L.A. Kin ...

Tags: Events and Attractions, China

03/30/17
Tottenham Announces £33M Profit

Tottenham Hotspur’s latest financial results "revealed that the north London club made a post-tax profit" of £33M for the year ending June 30, 2016, according to Nicholas Godden of the LONDON TIMES. Club Chair Daniel Levy said that the ...

Tags: Finance, India

03/30/17
Reebok Announces Chinese Strategy

Reebok enlisted "China’s hottest grandpa," Wang Deshun, as a brand ambassador as it announced plans to open 500 stores by '20 and "create China specific products in a bid to become China’s best fitness brand," according to Danielle Long of THE DRUM. The 80-year old model, "who made ...

Tags: Marketing and Sponsorship, China

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