More Stories

04/03/15
LG Partners With Skeleton Team

South Korean appliances maker LG Electronics "signed a three-year deal to sponsor the country's skeleton team" ahead of the 2018 Winter Olympics in PyeongChang, according to Peter Rutherford of REUTERS. South Korea "is hoping to medal in a number of different sports when it hosts Asia's first Winte ...

Tags: Marketing and Sponsorship, Asia

04/01/15
Financial Boost Likely For HK Opens

Golf and tennis are in line to receive millions of dollars in funding from the "revamped" Mega Events Fund for each sport's "showpiece tournaments" later this year, a top government official said, according to Alvin Sallay of the SOUTH CHINA MORNING POST. The Hong Kong Opens in both golf and te ...

Tags: Finance, China

04/01/15
Qatar May Not Need Cooling For 2022

A winter World Cup in Qatar "may not require cooling systems to lower temperatures in the stadiums as proposed in the bid for a summer tournament," said an exec from the Gulf state's 2022 organizing committee, according to Amena Bakr of REUTERS. One of the biggest challenges of hosting the tour ...

Tags: Facilities, Asia

03/31/15
Coca-Cola To Buy 10% IPTL Equity Stake

In the first deal of its kind, Coca-Cola "is picking up a 10% equity stake" in tennis player Mahesh Bhupathi-promoted Int'l Premier Tennis League, according to Ratna Bhushan of the ECONOMIC TIMES. An official involved in the developments said, "The part equity-part sponsorship deal, estimated a ...

Tags: Marketing and Sponsorship, India

03/31/15
Ferrari Win Helps Put F1 Back In Gear

Bernie Ecclestone can raise a toast to the F1 gods after a weekend to savour in Malaysia gave the sport a reason to smile again. Crisis loomed like the black clouds over Sepang after the German Grand Prix’s axing, deafening complaints from teams and a soporific first race in Australia. ...

Tags: Leagues and Governing Bodies, Asia

03/30/15
AIU Adds American Football To Schedule

American football has been formally recognized as an official college sport by India's collegiate sports governing body. The Association of Indian Universities decided to include American football as a regular event on its National University Games schedule starting in '15-16. Following a unanimous ...

Tags: Leagues and Governing Bodies, India, North America

03/30/15
Beckham Products Go To China

David Beckham-branded products "are set to head to China" when his Hong Kong joint venture partner rolls out its goods in a few months, according to Billy Chan of BLOOMBERG. Global Brands Group Holding Ltd. CEO Bruce Rockowitz said that the venture "will focus on developing Beckham-branded consumer ...

Tags: Marketing and Sponsorship, China

03/27/15
Iconic European F1 Venues 'Fall Silent'

The "whine of the Mercedes W05 turbine that powers so many" of the F1 teams "will disappear from the European arenas," according to Tim Rich of the London INDEPENDENT. The "greatest season" in the history of the sport, '76, was "fought out in Europe:" at Zolder, Zandvoort, Anderstorp, Bran ...

Tags: Events and Attractions, Asia

03/27/15
Beijing 2022 Touts Open Internet Access

An official said that if Beijing is successful in its bid for the 2022 Winter Olympics then foreigners who attend "will get uncensored Internet access," but this is not an issue for Chinese who "don't like" sites like Facebook and Twitter, according to Ben Blanchard of REUTERS. China "keeps a tight ...

Tags: Olympics, China

03/27/15
Channels Set High Rates For India-Australia Match

TV channels bet big "with higher spot rates for the India-Australia World Cup clash," according to Vijayakumar & Subbu of THE HINDU. Brands paid up to Rs 25 lakh ($40,000) for a 10-second advertisement slot on TV "to be associated with the country’s favourite sport." The spot rates that br ...

Tags: Media, India

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug