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03/04/16
Global Reach Of WMM Key To Abbott Deal

The int’l scale of the World Marathon Majors was a key component in securing Abbott’s title sponsorship of the six-event series last year, said Chris Miller, divisional VP, global brand strategy and innovation at the global healthcare company. The conclusion of Series IX at the Tokyo Mar ...

Tags: Marketing and Sponsorship, Japan, Europe, United Kingdom, North America

03/03/16
Football Another Pawn In China's Game

An "audacious strategy is unfolding in China," according to Matthew Syed of the LONDON TIMES. The world’s most populous nation is "trying to corner the world’s most popular sport." This is not only about the Chinese Super League recruiting elite players to "entertain the masses on TV." I ...

Tags: International Football, China

03/02/16
BCCI, Himachal At Odds

The marquee World Twenty20 match between India and Pakistan at Dharamsala "threatens to snowball into a major controversy" between the Indian cricket board and the state's politicians, dragging Indian PM Narendra Modi into it, according to IANS. At root is the state's political leaders' "strong ...

Tags: Events and Attractions, India

03/02/16
China, U.S. Set To Bid For 2026 World Cup

The next round of the geopolitical battle between the U.S. and China "could well be played out" on the football field, or, "more accurately, off it," according to Mark Dreyer of the GLOBAL TIMES. While discussing England's future plans to bid for the FIFA World Cup, English FA Chair Greg Dyke "recen ...

Tags: International Football, China, North America

03/02/16
Shijiazhuang Partners With Liquor Firm

Chinese Super League side Shijiazhuang Ever Bright announced a partnership deal "with local firm Hengshui Laobaigan Liquor," according to SOCCEREX. The liquor company will become an official partner of the club and the two entities "will launch a WeChat account for supporters of Shijiazhuang." ...

Tags: Marketing and Sponsorship, China

03/02/16
Nishikori Faces Pressure From Sponsors

Under the terms of his contract with a noodle company that sells "instant ramen" in a cup, Japan's leading player is supposed to be addressed as Nissin Kei Nishikori, according to Mark Hodgkinson of ESPN. Nishikori's arrangement is "an indication of his commercial ambitions, as well as his stature i ...

Tags: Marketing and Sponsorship, Japan

03/02/16
French Police Widen Corruption Investigation

French prosecutors investigating corruption in world athletics "expanded their remit to include the bidding and voting processes for the Rio 2016 and Tokyo 2020 Olympic Games," according to Owen Gibson of the London GUARDIAN. Up to now the investigation into wrongdoing at the IAAF "has led to multip ...

Tags: Olympics, Japan, Brazil

03/02/16
Poll Agency May Block Pacquiao Fight

The Philippines' election commission on Tuesday said that "it may bar local broadcasts of boxing icon Manny Pacquiao's bid to win back the world welterweight title next month because it could give him an unfair advantage over rival candidates in an election a month later," according to Manuel Mogato ...

Tags: Media, Asia

03/01/16
Sina Sports Partners With America's Cup

China's Sina Sports has entered into an official strategic partnership with the America's Cup. The company becomes the official digital media partner of America's Cup in China. The partnership means expanded America's Cup coverage will be made available on Sina Sports, including exclusive interviews ...

Tags: Media, China

03/01/16
Mahindra Seeks Fans' Help To Design Track

Mahindra Racing "asked fans to design the Indian Formula E track in Delhi, following its successful showrun in the country earlier this month," according to Darshan Chokhani of MOTORSPORT. The Indian Formula E squad revealed that it has received a "letter of intent" from the Indian Government which ...

Tags: Franchises, India

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