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Hamilton Cements Status As Marketable Star

Lewis Hamilton’s third Formula 1 world title has cemented his status as one of the most marketable stars in the world, though experts are in disagreement over whether his marketing clout matches those of European football stars Cristiano Ronaldo and Lionel Messi. Hamilton’s’ third ...

Tags: Marketing and Sponsorship, Asia, Europe, United Kingdom

Messi Named Global Brand Ambassador

Tata Motors, maker of luxury cars such as Jaguar and Land Rover, "signed up Lionel Messi as its global brand ambassador for the next two years," according to Kedar Grandhi of INT'L BUSINESS TIMES. The Indian carmaker's move is a bid to raise its "cool quotient" across global markets. Tata Motor ...

Tags: Marketing and Sponsorship, India

Manohar: Ousting Srinivasan Not Part Of Plan

Among a slew of initiatives that Shashank Manohar spoke of, when he took charge as president of the Board of Control for Cricket in India, was his "intention" of not getting back at N. Srinivasan or his supporters in cricket administration circles with "vengeance," according to K. Shriniwas Rao of t ...

Tags: Leagues and Governing Bodies, India

IQiyi Partners With PGA Tour

IQiyi signed an agreement to become the PGA Tour’s official digital streaming portal in China from '16-20. When the new five-year agreement begins in '16, golf fans in China will be able to watch over 1,500 hours of live streaming from more than 40 PGA Tour tournaments per year, including The ...

Tags: Media, China

China Sports Media Buys CSL Rights

China Sports Media Co. Ltd. announced the purchase of broadcasting rights for the Chinese Super League, China's top-tier professional football league, for 8B yuan ($1.26B) "over the next five years," according to CHINA DAILY. The TV rights for the '15 season "fetched only" 50M yuan ($7.8M). CSL Chai ...

Tags: Media, China

Chinese Smartphone Maker Signs Bulls, Cavs

Chinese smartphone maker ZTE has signed sponsorship deals with the Bulls and Cavaliers, adding to the company’s roster of NBA team deals that also includes the Knicks, Warriors and Rockets. Both deals are three-year agreements. The Bulls’ agreement is an exclusive deal that makes ZTE the ...

Tags: Marketing and Sponsorship, China

Li Ruigang Makes Big Bet On Paid Content

Chinese media mogul Li Ruigang is paying a record-breaking $1.3B "for the five-year broadcast rights to China’s football league, in a big bet that young people will pay for content on mobile devices and the beautiful game will become big business on the mainland," according to Ben Bland of the ...

Tags: Media, China

Olympic Venue Will Be Ready In 2018

The Int'l Ski Federation (FIS) has “no doubt” that the downhill venue for the 2018 PyeongChang Olympics will be ready in time to host a test event in February "despite massive construction delays," according to the AP. FIS said Friday that "the Austrian manufacturer who is building the g ...

Tags: Olympics, Asia

FAM Responds To Allegations

Football Association of Malaysia released a statement defending itself after Tunku Ismail Sultan Ibrahim "called on FIFA to investigate the national body for failing to combat corruption and hoarding money meant for the M-League," according to Vijhay Vick of FOUR FOUR TWO. The Crown Prince of Johor ...

Tags: International Football, Asia

Hangin' With ... John Cappo

JOHN CAPPO JOHN CAPPO is the president and CEO of AEG China. AEG China's properties include the Mercedes-Benz Arena in Shanghai and the Mastercard Center in Beijing. On Nov. 14, the Mercedes-Benz Arena will ...

Tags: People and Pop Culture, China

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