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Mi TV Acquires Euro 2016 Internet Rights

Mi TV, the Internet TV arm of Chinese smartphone manufacturer Xiaomi Corp., announced "an agreement with the Internet TV company Future TV Co. Ltd." to broadcast the 2016 Euro, according to CHINA DAILY. Lanxiong Sports reported the collaboration between Mi TV and the subsidiary company of China ...

Tags: Media, China

FIFA Finds Money In Far-East

China’s football "boom couldn’t have come at a better time for FIFA," according to BLOOMBERG. After "vocal criticism from top U.S. and European sponsors, FIFA has found new friends -- and financial support -- in China." Prominent business leaders, eager to make China a football power, ha ...

Tags: Marketing Symposium, China

F1 Urged To Speak Out On Human Rights

F1 has been urged to "improve its image" by speaking out on the human rights situation in Azerbaijan, which will stage its inaugural grand prix on June 19, according to Paul Weaver of the London GUARDIAN. Sport For Rights -- an organization established to draw attention to Azerbaijan’s human r ...

Tags: Leagues and Governing Bodies, Asia

Hero Named Title Sponsor Of HCT

Indian motorcycle manufacturer Hero MotoCorp Ltd. "will be the title sponsor of the men's Hockey Champions Trophy 2016 which will be held in London" from Friday to June 17, according to the PTI. The Int'l Hockey Federation (FIH) confirmed that Hero MotoCorp Ltd. "will be the title sponsor of the pre ...

Tags: Marketing and Sponsorship, India

Peak Partners With Dellavedova

Chinese brand Peak signed a three-year endorsement deal with NBA Cavaliers player Matthew Dellavedova last week, making him the next player "to soon launch his own signature shoe," according to Nick DePaula of THE VERTICAL. The deal "will officially begin July 1." Dellavedova pre ...

Tags: Marketing and Sponsorship, China, North America

Suning Buys Inter Milan For $307M

Chinese retail firm Suning "confirmed the purchase" of Italian football club Inter Milan on Monday, "in the latest -- and biggest -- move by mainland business" into European football, according to James Porteous of the SOUTH CHINA MORNING POST. Suning bought a stake of almost 70% in the club, for &e ...

Tags: Finance, Europe, China

IPL Sees Digital Growth Spurt

The Indian Premier League "continued to attract viewers, especially on the digital platform," with Star India's video streaming platform Hotstar registering a reach figure of 100 million across web and mobile, according to Urvi Malvania of the Indian BUSINESS STANDARD. According to data provided by ...

Tags: Media, India

HK Racing To Continue On

After "significant peace" talks during Friday and Saturday, Hong Kong racing "will continue to be shown via the platform in Australia until the end of the current season, but under unspecified revised terms," according to Alan Aitken of the SOUTH CHINA MORNING POST. Saturday's decision to ...

Tags: Media, China

Suning Eyes Football Empire

Chinese retail giant Suning Commerce Group Co. Ltd., set to tie up a deal for Inter Milan, "is already eyeing bigger ambitions: controlling a global sports empire" stretching from football clubs to online broadcasting," according to Adam Jourdan of REUTERS. Suning and Inter Milan "are due to make an ...

Tags: Finance, China

America's Cup Will Head To Asia

Organizers said that Fukuoka "will host yachting’s America’s Cup World Series on Nov. 18-20," according to the JAPAN TIMES. It "will be the first time that the world’s oldest sporting trophy, dating back 165 years, will take place in Asia." America's Cup CEO Russell Coutts: "This i ...

Tags: Events and Attractions, Japan

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