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09/17/14
CBA Signs Deal With FAW-Volkswagen

The Chinese Basketball Association has secured a three-year sponsorship agreement with the car manufacturer FAW-Volkswagen Automobile. The agreement covers the CBA League, the CBA All-Star Game and the men’s national team -- Team China Basketball -- through the '16-17 season. Further activatio ...

Tags: Marketing and Sponsorship, China

09/16/14
Hero Signs On As PGA Tour Sponsor

Hero MotoCorp "has clinched the title sponsorship of the PGA Tour's golfing event in the biggest-ever worldwide sports sponsorship association for any Indian brand," according to Chanchai Chauhan of THE ECONOMIC TIMES. To be rechristened the Hero World Challenge, the tournament "will be hosted by th ...

Tags: Marketing and Sponsorship, India

09/16/14
Kabaddi Second Most Watched Sport

The Star Sports Pro Kabaddi League (PKL) "was sampled by 435 million viewers in India over its five-week run," according to the PTI. This makes it the "second-most viewed sporting tournament in the country after the annual twenty-20 tournament Indian Premier League," which in its '14 edition was vie ...

Tags: Media, India

09/15/14
Formula E Delivers 'Spectacular' Debut

The new Formula E racing series "has started with a bang into its inaugural season on Saturday," according to BILD. The series' debut race on the streets of Beijing "saw a spectacular crash of former F1 driver Nick Heidfeld in the final lap." Heidfeld "was uninjured and exited the wreck of his Ventu ...

Tags: China, Events and Attractions

09/15/14
Beijing Bid Partners Prepare For Games

With Beijing one of just three remaining contestants bidding for the 2022 Winter Olympic Games, Chongli county, in Zhangjiakou, Beijing's bidding partner in Hebei Province, "already has preparations underway," according to Lu Wenao of the GLOBAL TIMES. Chongli, about 220km northwest from downtown Be ...

Tags: Olympics, China

09/15/14
Champions League T20 Qualifiers Kick-Off

The sixth edition of the Champions League T20 kicked off Saturday in Raipur, "beginning with the qualifying rounds," according to INDIAN TELEVISION. Star Sports, which is the rights owner, "will be showing all the matches live on Star Sports1 and Star Sports HD." Live streaming "will also be availab ...

Tags: Events and Attractions, India

09/15/14
Players Asked To File PIL In BCCI-RCA Row

The players "are set to become pawns in the battle" between the suspended Rajasthan Cricket Association and Board for Control of Cricket in India, according to Amit Gupta of the MUMBAI MIRROR. Sources said that the RCA "initiated a process of putting together a Public Interest Litigation" to be file ...

Tags: Leagues and Governing Bodies, India

09/15/14
Ten Sports, WWE Expand Partnership

WWE and Ten Sports extended their TV distribution agreement for five more years through '19 while growing their partnership beyond WWE’s weekly flagship programming to include localized content, more languages and live events. In addition to the continued broadcasts of WWE’s flagship pro ...

Tags: Media, India

09/12/14
Independent Baseball Club Disbands

Korea Baseball Futures League side Goyang Wonders declared Thursday that the team has been disbanded after its "adventurous operations" for the past three seasons as the nation's first and only independent baseball club, according to Nam Hyun-woo of the KOREA TIMES. Without being affiliated to any l ...

Tags: Franchises, Asia

09/12/14
ISL Banks On TV Ad To Attract Fans

The Indian Super League that kicks off Oct. 12 "is banking on" its new TV commercial "C'mon India! Let's football" to capture the imagination of the 1.2 billion people of the country, according to IANS. The first commercial "marks the start of the league's lead up to a 36-day, 360 degree launch mark ...

Tags: Marketing and Sponsorship, India

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