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03/02/16
China, U.S. Set To Bid For 2026 World Cup

The next round of the geopolitical battle between the U.S. and China "could well be played out" on the football field, or, "more accurately, off it," according to Mark Dreyer of the GLOBAL TIMES. While discussing England's future plans to bid for the FIFA World Cup, English FA Chair Greg Dyke "recen ...

Tags: International Football, China, North America

03/02/16
Shijiazhuang Partners With Liquor Firm

Chinese Super League side Shijiazhuang Ever Bright announced a partnership deal "with local firm Hengshui Laobaigan Liquor," according to SOCCEREX. The liquor company will become an official partner of the club and the two entities "will launch a WeChat account for supporters of Shijiazhuang." ...

Tags: Marketing and Sponsorship, China

03/02/16
Nishikori Faces Pressure From Sponsors

Under the terms of his contract with a noodle company that sells "instant ramen" in a cup, Japan's leading player is supposed to be addressed as Nissin Kei Nishikori, according to Mark Hodgkinson of ESPN. Nishikori's arrangement is "an indication of his commercial ambitions, as well as his stature i ...

Tags: Marketing and Sponsorship, Japan

03/02/16
French Police Widen Corruption Investigation

French prosecutors investigating corruption in world athletics "expanded their remit to include the bidding and voting processes for the Rio 2016 and Tokyo 2020 Olympic Games," according to Owen Gibson of the London GUARDIAN. Up to now the investigation into wrongdoing at the IAAF "has led to multip ...

Tags: Olympics, Japan, Brazil

03/02/16
Poll Agency May Block Pacquiao Fight

The Philippines' election commission on Tuesday said that "it may bar local broadcasts of boxing icon Manny Pacquiao's bid to win back the world welterweight title next month because it could give him an unfair advantage over rival candidates in an election a month later," according to Manuel Mogato ...

Tags: Media, Asia

03/01/16
Sina Sports Partners With America's Cup

China's Sina Sports has entered into an official strategic partnership with the America's Cup. The company becomes the official digital media partner of America's Cup in China. The partnership means expanded America's Cup coverage will be made available on Sina Sports, including exclusive interviews ...

Tags: Media, China

03/01/16
Mahindra Seeks Fans' Help To Design Track

Mahindra Racing "asked fans to design the Indian Formula E track in Delhi, following its successful showrun in the country earlier this month," according to Darshan Chokhani of MOTORSPORT. The Indian Formula E squad revealed that it has received a "letter of intent" from the Indian Government which ...

Tags: Franchises, India

03/01/16
Tokyo 2020 Adds Mitsubishi Electric As Partner

Mitsubishi Electric Company is now a Tokyo 2020 official partner, the second domestic tier of the Tokyo 2020 sponsorship program. Mitsubishi Electric has been attributed the category "Elevators, Escalators & Moving Walkways." Its addition brings the total number of Tokyo 2020 partners to 28, inc ...

Tags: Olympics, Japan

02/29/16
Chinese Showing Interest In Rio Games

An authorized ticket reseller in China revealed that the Zika outbreak in Brazil has not "dampened Chinese enthusiasm for the 2016 Summer Olympic Games in the South American country," according to Huang Jingjing of GLOBAL TIMES. Chinese tour operator Caissa Touristic said that since tickets for the ...

Tags: Olympics, China, Brazil

02/29/16
Force India Scores $75M From Diageo

Force India F1 Team Principal Vijay Mallya's loss will be the team's gain, according to Kevin Eason of the LONDON TIMES. Mallya's "golden goodbye" from the Diageo drinks company will "ensure an injection of crucial sponsorship money for the Formula One team." Reports from India said that Mallya has ...

Tags: Marketing and Sponsorship, India

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