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Tour De France A Bargain For Sponsors As Team Sponsorships Drop 50%

Published in SportsBusiness Daily Global on 07 / 29 / 14

The Tour de France "is a bargain for sponsors, courtesy of Lance Armstrong," according to Danielle Rossingh of BLOOMBERG. The event "could once demand large investments from potential backers." Hilversum, Netherlands-based sports marketing consultant Frank van den Wall Bake said that tainted by dopi...

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Tags: Marketing and Sponsorship, Europe

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12/05/13
HKGC Saves Hong Kong Open

A Hong Kong Golf Club official said the club "'saved' the city's troubled national open from the scrapheap by injecting the lion's share" of the $1.3M prize money, according to Alvin Sallay of the SOUTH CHINA MORNING POST. The "star-less tournament," which starts on Thursday, "has lu ...

Tags: Events and Attractions, China

12/04/13
SEA Games Bring Worries To Myanmar

Empty seats and security concerns "top the list of worries as Myanmar gears up for the Southeast Asian Games, the biggest sports event ever held in the former pariah state," according to the AFP. Thousands of athletes, officials, fans and media "will converge for the Games, which are slowly getting ...

Tags: Events and Attractions, Asia

12/04/13
IBF To Remain Suspended

The Indian Boxing Federation "will continue to remain a non-entity for some time now," according to Y. B. Sarangi of THE HINDU. The Int'l Amateur Boxing Association (AIBA) on Monday said that the friction among different groups within the organization "had hampered the process of the suspended ...

Tags: Leagues and Governing Bodies, India

12/04/13
Hua Yi Buys Brother Elephants

The Brother Hotel sold its popular Chinese Professional Baseball League team Brother Elephants on Tuesday to Hua Yi, "a company involved in the entertainment industry linked to CTBC Financial Holding Co." for NT$400M ($13.5M), according to the CNA. CTBC, Taiwan's third-largest publicly traded f ...

Tags: Franchises, Asia

12/03/13
Tokyo's Olympic Chair Faces Charges

Tokyo Gov. Naoki Inose, who was chairman of the city’s successful 2020 Olympic bid, faces increasing pressure to resign over a political funding scandal involving 50M yen ($500,000) in a paper bag and box cutter blades sent to his office. Inose has admitted receiving an unconditional loan from ...

Tags: Olympics, Japan

12/03/13
IPL Salary Cap Fixed At $10M

The Indian Premier League "has gone desi," according to Vijay Tagore of the MUMBAI MIRROR. Even foreign players "will have to take their fee in India rupees." The Governing Council "has proposed a salary cap" of Rs 60 crore ($10M) for the IPL 7 auction. It "is almost equivalent of the ...

Tags: Leagues and Governing Bodies, India

12/03/13
South Korea To Develop Sports Industry

The South Korean government on Monday laid out a five-year plan to develop the national sports industry, saying that "it will try to capitalize on the country's advanced technologies to turn the industry into a growth engine for the future," according to Yoo Jee-ho of YONHAP. The Ministry of Culture ...

Tags: Leagues and Governing Bodies, Asia

12/03/13
EurAsia Event Could Rival Ryder Cup

Rival captains Miguel Angel Jimenez and Thongchai Jaidee "have predicted big things for the new Ryder Cup-style EurAsia Cup" to be held near Kuala Lumpur, Malaysia next year, according to Stefanie McIntyre of REUTERS. Europe and Asia "will clash over three days at the Glenmarie Golf and Country Club ...

Tags: Events and Attractions, Asia

12/03/13
EPL Inks Deal With Chinese Super League

Ping-pong diplomacy gave way to its football equivalent on Monday when the EPL, part of British PM David Cameron's delegation to China, "agreed to help nurture the sport in its most promising growth market," according to REUTERS. The Chinese Super League "will give marketing advice to the Premier L ...

Tags: International Football, United Kingdom, China

11/28/13
Indonesian Golf Gets Government Boost

Golf may have been first introduced in Indonesia more than a century ago with the first golf course built in Rawamangun, East Jakarta, "but the sport has failed to catch on across all sectors of society," according to the JAKARTA GLOBE. Course owners "have been struggling with major obstacles for de ...

Tags: Events and Attractions, Asia

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