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02/22/16
Le Sports Acquires CSL Internet Rights

Le Sports, the sports broadcasting subsidiary of Chinese entertainment company Le Eco, "acquired the online multimedia rights to the Chinese Super League" in a two-year deal worth a reported RMB 2.7B ($415M), according to SOCCEREX. The deal covers the '16 and '17 editions of the competition, "beginn ...

Tags: Media, China

02/22/16
Bolt Featured In Japanese Airline's Ad

Usain Bolt will be featured in the Tokyo 2020 Olympic Games after the Game's official airlines partner All Nippon Airways "tied up the Jamaican" in a new endorsement deal, according to Tony Connelly of THE DRUM. The six-time Olympic Gold Medalist "will feature in advertising campaigns for the Japane ...

Tags: Media, Japan

02/22/16
Rich Chinese Splurge On Sportswear

GPS sport watches, compression leggings and hydration packs "are the new must-haves for wealthy Chinese, pumping up the multi-billion dollar sportswear industry at a time when China's elite are reining in spending on more traditional luxury brands," according to Kwok & Master of REUTERS. Extreme ...

Tags: Marketing and Sponsorship, China

02/19/16
Sahara Looking To Sell Force India Stake

India's "embattled" Sahara conglomerate said that it wants to sell its 42.5% stake in the Force India Formula 1 team to help release Founder Subrata Roy from jail, "but some motor racing insiders" are skeptical about "how easy it will be to find a buyer," according to Baldwin & Chatterjee of REU ...

Tags: Finance, India

02/19/16
Nike Drops Pacquiao After LGBT Remarks

Manny Pacquiao's recent comments about the LGBT community have "cost him a contract with Nike," and it "may not be the only endorsement Pacquiao loses," according to Tim Dahlberg of the AP. Pacquiao and Top Rank Chair Bob Arum are scrambling to "contain the damage done by a television interview ...

Tags: Marketing and Sponsorship, Asia, North America

02/19/16
Jiangsu Suning Partners With Nubia

Chinese Super League club Jiangsu Suning announced that telephone manufacturer Nubia "will become the club’s major sponsor," according to SOCCEREX. In a deal reported to be worth $23M, Nubia will be the club’s shirt sponsor "throughout the coming season." Jiangsu Suning also agreed ...

Tags: Marketing and Sponsorship, China

02/18/16
Le Sports Scores $1B In New Funding

A Chinese media report on Monday said that Le Sports, the sports arm of China's leading online video provider Le Holdings, has received funding of $1B "in its series B financing round," according to Wang Jiamei of the GLOBAL TIMES. The series B funding is the "biggest investment so far in China's sp ...

Tags: Finance, China

02/17/16
Numero Uno Jeanswear Partners With ICC

Numero Uno Jeanswear has collaborated with the Int'l Cricket Council World Twenty20 as the "official clothing supplier, manufacturer and retailer of ICC branded apparel and merchandise" from February through Dec. '20, according to NEW KERALA. The ICC World Twenty20 2016 will start March 8 in India.& ...

Tags: Marketing and Sponsorship, India

02/17/16
Sanjiv Goenka Eyes Foreign Football Team

After venturing into football through the Indian Super League and now the Indian Premier League, industrialist Sanjiv Goenka "is now looking at opening a football academy in Kolkata, and a possible acquisition of an overseas football team," according to Ravi Teja Sharma of the ECONOMIC TIMES. RPSanj ...

Tags: Finance, India

02/16/16
Indian Gaming League To Start In India

ESports "added itself to the list of sports to have a major professional league in India" as the Indian Gaming League is the newest entrant to join "up and coming franchisee-based leagues" in the country, according to Arka Bhattacharya of the ECONOMIC TIMES. While eSports or "Electronic Sports" thro ...

Tags: Leagues and Governing Bodies, India

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