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Tour De France A Bargain For Sponsors As Team Sponsorships Drop 50%

Published in SportsBusiness Daily Global on 07 / 29 / 14

The Tour de France "is a bargain for sponsors, courtesy of Lance Armstrong," according to Danielle Rossingh of BLOOMBERG. The event "could once demand large investments from potential backers." Hilversum, Netherlands-based sports marketing consultant Frank van den Wall Bake said that tainted by dopi...

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Tags: Marketing and Sponsorship, Europe

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07/04/14
CBL Downsized To 10 Teams

The Cambodian Basketball League, "set to roll" at the indoor hall of the Olympic Stadium on Saturday, "will have 10 teams in the fray instead of the initially planned 12," according to HS Manjunath of the PHNOM PENH POST. The number of competing teams "has been kept at 10 to enhance the qualitative ...

Tags: Leagues and Governing Bodies, Asia

07/04/14
OCA: No Extension For Asian Games Bid

India’s "hopes to bid for hosting the 2019 Asian Games received a setback on Wednesday" when the Olympic Council of Asia refused to grant more than a "couple of days" of extension on its deadline for the submission of the bid to the Indian Olympic Association, according to the DECCAN HERALD. T ...

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07/03/14
PyeongChang, The North Face Partner

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Tags: Marketing and Sponsorship, Asia

07/03/14
Dortmund To Open Singapore Office

Bundesliga side Borussia Dortmund is planning an eastward expansion. The German football club recently announced that it will open a representative office in Singapore in the fall to increase its global awareness and acquire new partners. Market research showed 10% of Singaporeans say that they have ...

Tags: Franchises, Europe, Asia

07/03/14
Djokovic Strenghens Presence In China

Serbian tennis player Novak Djokovic has relaunched his brand on leading Chinese social media network Weibo. His presence is aided by Shanghai-based social media agency Mailman Group. Since key social media channels like Facebook and Twitter are blocked in China, fans have turned to Chinese social m ...

Tags: Marketing and Sponsorship, China

07/03/14
BCCI To Receive More From ICC Revenue

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07/02/14
PyeongChang Signs First Domestic Partner

It "may have taken some time, but the 2018 Winter Olympics finally have their first domestic sponsor," according to the AP. The PyeongChang Organizing Committee said on Tuesday that South Korean telecom firm KT Corp. "has agreed to become the Games' first Korean partner." The announcement "follows m ...

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07/02/14
Yingli WC Deal Promotes Football In China

FIFA Marketing Dir Thierry Weil said that the sponsorship of Chinese company Yingli Green Energy to the FIFA World Cup "helps promote football in the country," according to XINHUA. Weil considers it "an honor" that a Chinese company "selected FIFA to do a sponsorship." Weil said that "having a Chine ...

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06/30/14
100Plus Puts Name On Singapore Hub

The National Stadium at Singapore's new S$1.3B ($1B) Sports Hub has agreed to a S$2M ($1.6M) sponsorship deal with isotonic drink 100Plus, according to David Ee of the STRAITS TIMES. 100Plus "joins two other major sponsors" signed by the Sports Hub Pte Ltd. (SHPL) -- OCBC Bank and Great Eastern. 100 ...

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06/30/14
Chinese DTM Race Won't Go As Planned

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