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06/30/17
PKL's Sponsorship Revenue Up 320%

Sponsorship revenue for the Pro Kabaddi League "has risen 320% and the number of advertisers has jumped three-fold in its fifth year," a Star Sports exec said, according to Arushi Kotecha of LIVE MINT. Star Sports India Head of Ad Sales & Exec VP Anil Jayraj said that the "consideration of purch ...

Tags: Marketing and Sponsorship, India

06/29/17
Force India Moves To Change Name

Formula 1 team Force India co-Owner Vijay Mallya "has taken steps that could see India disappear" from the name of his team, according to Alan Baldwin of REUTERS. Listings at Companies House showed six businesses were registered to a London address on May 31 and June 6 using the Force One ...

Tags: Franchises, India

06/29/17
Public Can Use Urban Venues In Tokyo

IOC VP John Coates said that the 2020 Olympics will "take on a radical new look, with its urban sports venues to be open for public use while the games are in progress," according to Shintaro Kano of KYODO. Following an IOC Coordination Commission visit of the Aomi Urban Sports Venue ...

Tags: Olympics, Japan

06/28/17
Indian Premier League Signs Vivo

Chinese smartphone maker Vivo secured the title sponsorship of the Indian Premier League for the next five years by placing a bid of a "whopping" Rs 2,199 crore ($330.5M), according to Gaurav Laghate of the ECONOMIC TIMES. The bid, close to Rs ...

Tags: Marketing and Sponsorship, India

06/23/17
Mobile Brands Seeking IPL Deal

Mobile handset makers such as Vivo, Oppo, Xiaomi, Motorola and Intex are said to be "in the race to grab the title sponsorship rights for the Indian Premier League" for the next five years, according to Gaurav Laghate of the ECONOMIC TIMES. Sources said that the BCCI set the base price for its flags ...

Tags: Marketing and Sponsorship, India

06/22/17
China To Stage NFL Game 'Down The Road'

China will stage a regular-season NFL game "down the road" as American football targets a more global fanbase, the sport’s top figure in the country said on Wednesday, according to the AFP. New England Patriots quarterback Tom Brady said during a visit to Beijing and Shanghai this week th ...

Tags: Events and Attractions, China

06/22/17
IOA Wants To Bid For 2032 Games

Indian Olympic Association President N. Ramachandran said that the IOA asked the government for permission to bid for the 2032 Olympics and 2030 Asian games "as a part of a drive to put the country at the heart" of the int'l sporting community, according to Sudipo Ganguly of REUTERS. Ramachandr ...

Tags: Olympics, India

06/16/17
UFC Renews Deal With Fox Sports Asia

UFC and FOX Sports Asia announced a multi-year deal that will see FSA air over 40 live events annually in addition to magazine programming and archived events. As part of the renewed agreement, FOX Sports also has exclusive rights to air UFC’s reality series, The Ultimate Fighter. UFC Senior V ...

Tags: Media, Asia

06/15/17
Force India Considering Name Change

Formula 1 team Force India co-Owner Vijay Mallya said that the team "is considering changing its name" to give it a more "international flavour" and become "more attractive to potential new sponsors," according to Barretto & Rencken of MOTORSPORT. Mallya bought the team that was formerly kn ...

Tags: Franchises, India

06/14/17
Virat Kohli Renews Deal With MRF

Cricketer Virat Kohli "has hit another century off the field," this time with tire maker MRF, according to Gaurav Laghate of the ECONOMIC TIMES. The captain of the Indian cricket team renewed his bat sponsorship deal with MRF for eight years for more than Rs 100 crore ($15M), sources said on conditi ...

Tags: Marketing and Sponsorship, India

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