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Indian Premier League Sees 52% Growth From Previous Year In Online Viewership05 / 17 / 13Online viewership of the ongoing season of the Indian Premier League "has surpassed last year's record figures by 52%," according to the ECONOMIC TIMES. Midway through the T20 cricket tournament, after 38 matches, "there has been a 52% growth in combine viewership" over '12 (75.2 mill... |
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India Fights Day/Night Test Approval
A top official said that India is "unlikely to embrace the concept of day/night Test matches" because a previous experiment in first-class cricket fell flat, according to the AFP. The Int'l Cricket Council announced this week that Tests can now be played under lights. Cricket Australia "applauded th ...
IMG Setting Up U.S. Sponsors For CSL
IMG Worldwide, which has a marketing agreement with the Chinese Super League, "has started setting up meetings with possible U.S. corporate sponsors," according to BLOOMBERG. IMG China President & CEO Adam Zhu said, "We've just begun the process, but there's a tremendous interest from companies ...
Tags: Marketing and Sponsorship, China, IMG
Madrid Guanatees Hotel Rooms For '20 Bid
The Madrid 2020 Foundation, Madrid 2020 Corp. and Madrid Hotel Industry Association have agreed on a partnership that guarantees the availability of more than 80,000 beds at the city's hotels during the 2020 Olympic Games. The rooms will be available at capped room rates. Madrid Mayor Ana Botella sa ...
BCCI Looking For IPL Title Sponsor
The Board of Control for Cricket in India began the auction process for a new title sponsor for the Indian Premier League and expects the new candidate "to shell out at least 50% more" than the previous sponsor, according to Rathore & Bhushan of the ECONOMIC TIMES. Real estate company DLF partne ...
Tags: Marketing and Sponsorship, India
McIlroy Ends Deal With Titleist, FootJoy
World No. 1 Rory McIlroy "is ending his relationship" with golf brands Titleist and FootJoy after the '12 season, according to Michael Buteau of BLOOMBERG. Neither McIlroy nor parent company Acushnet Co. "disclosed a reason for the split in a press release." The Irish Times reported on Oct. 20 tha ...
Super Sports Wins EPL Rights In China
Super Sports Media Group has been awarded the exclusive live audio visual broadcast rights to all 380 Premier League matches per season for seasons '13-14 through '18-19 in China and Macau. Premier League CEO Richard Scudamore said, "The main reason for agreeing a six year partnership with Super Spo ...
Tags: Media, China, English Premier League
A Look Inside North Korean-Made Football Boots
An unusual "venture that marries South Korean money with North Korean labour in the Chinese city of Dandong aims to make its mark" on the world football scene, according to Ju-min Park of REUTERS. At a temporary factory, "in a village on the edge of a bustling city that serves as a bridge between Ch ...
HK Football Coach Departure Hurts Sport
A top Hong Kong government official said that the city's multimillion-dollar football blueprint "to rise from the ashes has been damaged" by the departure of national coach Ernie Merrick, according to Alvin Sallay of SOUTH CHINA MORNING POST. Deputy Secretary for Home Affairs Jonathan McKinley said ...
Tags: International Football, Asia
Malaysia Spending On Sport Development
The Malaysian government will pour RM 187.2M ($61.4M) into sports development for next year as it tries to turn the country into "a sporting powerhouse," according to Ashreena Pillai of THE STAR. Youth and Sports Minister Seri Ahmad Shabery Cheek said, "The challenge for us here is simply that we do ...
Tags: Leagues and Governing Bodies, Asia
Top Two Miss China Tournament
Manyof the world’s leading players are in China this week for the WGC-HSBC Champions tournament in Shenzen, but the world’s top two players are not among them "and the sponsors are not pleased," according to Peter Dixon of the LONDON TIMES. The tournament is dubbed “Asia&rsqu ...
Tags: Events and Attractions, China
