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07/04/14
OCA: No Extension For Asian Games Bid

India’s "hopes to bid for hosting the 2019 Asian Games received a setback on Wednesday" when the Olympic Council of Asia refused to grant more than a "couple of days" of extension on its deadline for the submission of the bid to the Indian Olympic Association, according to the DECCAN HERALD. T ...

Tags: Olympics, India

07/03/14
PyeongChang, The North Face Partner

The organizing committee for the 2018 PyeongChang Olympics has signed its second sponsor in as many days, agreeing to a deal with U.S.-based outdoor retailer The North Face. The deal comes one day after the PyeongChang organizing committee signed its first domestic sponsor in South Korean telecom KT ...

Tags: Marketing and Sponsorship, Asia

07/03/14
Dortmund To Open Singapore Office

Bundesliga side Borussia Dortmund is planning an eastward expansion. The German football club recently announced that it will open a representative office in Singapore in the fall to increase its global awareness and acquire new partners. Market research showed 10% of Singaporeans say that they have ...

Tags: Franchises, Europe, Asia

07/03/14
Djokovic Strenghens Presence In China

Serbian tennis player Novak Djokovic has relaunched his brand on leading Chinese social media network Weibo. His presence is aided by Shanghai-based social media agency Mailman Group. Since key social media channels like Facebook and Twitter are blocked in China, fans have turned to Chinese social m ...

Tags: Marketing and Sponsorship, China

07/03/14
BCCI To Receive More From ICC Revenue

The Board of Control for Cricket in India "will get to earn 13 times more than what it currently gets from the International Cricket Council's gross revenue," according to Vijay Tagore of the MUMBAI MIRROR. After Rs 300 crore ($50.2M) was accrued into the BCCI account during the last eight years, th ...

Tags: Finance, India

07/02/14
PyeongChang Signs First Domestic Partner

It "may have taken some time, but the 2018 Winter Olympics finally have their first domestic sponsor," according to the AP. The PyeongChang Organizing Committee said on Tuesday that South Korean telecom firm KT Corp. "has agreed to become the Games' first Korean partner." The announcement "follows m ...

Tags: Marketing and Sponsorship, Asia

07/02/14
Yingli WC Deal Promotes Football In China

FIFA Marketing Dir Thierry Weil said that the sponsorship of Chinese company Yingli Green Energy to the FIFA World Cup "helps promote football in the country," according to XINHUA. Weil considers it "an honor" that a Chinese company "selected FIFA to do a sponsorship." Weil said that "having a Chine ...

Tags: Marketing and Sponsorship, China

06/30/14
100Plus Puts Name On Singapore Hub

The National Stadium at Singapore's new S$1.3B ($1B) Sports Hub has agreed to a S$2M ($1.6M) sponsorship deal with isotonic drink 100Plus, according to David Ee of the STRAITS TIMES. 100Plus "joins two other major sponsors" signed by the Sports Hub Pte Ltd. (SHPL) -- OCBC Bank and Great Eastern. 100 ...

Tags: Marketing and Sponsorship, Asia

06/30/14
Chinese DTM Race Won't Go As Planned

The German Touring Car Championship (DTM) "will not run its second to last race as planned on a city course in Guangzhou," according to the SID. The ninth round of the '14 season was supposed to take place at a city circuit in the south Chinese city on Sept. 28. However, it turned out that construct ...

Tags: Events and Attractions, Europe, China

06/30/14
ICC Board Concludes Melbourne Meeting

The Int'l Cricket Council presented various reports as it concluded its annual conference week in Melbourne last week. The ICC board reported that it made progres on the Future Tours Program, which has been extended through '23. The ICC Development Committee has also been reconstituted to emphasize ...

Tags: Leagues and Governing Bodies, India

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