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IPL Spot-Fixing Scandal Hasn't Hurt Brand As Sponsors, Advertisers Stay On05 / 21 / 13Advertisers and sponsors of the Indian Premier League "hope the scandal would not affect viewership of the tournament and impact its brand value," according to the PTI. Multi Screen Media, official broadcaster of the T20 format, said that fixing of matches by players of a particular team "would not ... Tags: Marketing and Sponsorship, India |
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CBA Teams To Receive Cash Boost
Local media in China reported that Chinese basketball teams are "set for a major cash injection after the league secured marketing tie-ups with more than 20 sponsors, including a five-year deal worth RMB 1.7B ($273M)," according to Alastair Himmer of REUTERS. A Beijing News report revealed that the ...
IOA Slams Gov't Over Letter To IOC
The Indian Olympic Association "has strongly objected to the Sports Ministry's letter to the IOC that sought a meeting with the world body and requested the Dec. 5 IOA elections be put off," according to the Delhi MAIL TODAY. Sports Ministry Secretary PK Deb had written to IOC President Jacques Rogg ...
Red Bull Extends Infiniti Partnership
F1 team Red Bull Racing has agreed to a four-year extension of its partnership with Japanese car brand Infiniti, which first began in March '11. The increased agreement will see Infiniti become title partner from '13, meaning the Red Bull Racing's team name will become Infiniti Red Bull Racing from ...
Chinese Basketball Scores Tsingtao As Sponsor
Chinese beer Tsingtao has become an official partner to the Chinese Basketball Association in a deal brokered by Infront Sports & Media. The agreement will see Tsingtao involved at all 272 of the league's regular season games, which kicked off on Saturday, as well as the 37 playoff games, the fi ...
Tags: Marketing and Sponsorship, China
KBO Wants To Move Seoul Club
South Korean baseball officials "were up in arms Friday against Seoul's plan" to relocate its professional club to a new domed stadium next year, according to YONHAP. Officials accused the city "of reaching the decision unilaterally without prior consultation with the baseball community." The Seoul ...
Tags: Leagues and Governing Bodies, Asia
IPL Signs Pepsi As New Title Sponsor
The Indian Premier League "showed it has not lost its sheen as a brand when it roped in" Pepsi as title sponsor for the next five years, according to the GULF NEWS. Pepsi, which has been associated with cricket sponsorships in India for more than two decades, offered $71.93M "to outbid" mobile servi ...
Tags: Marketing and Sponsorship, India, PepsiCo
Beckham In No Hurry To Announce Plans
David Beckham said Wednesday he has "exciting opportunities on the table" to continue playing after he leaves Major League Soccer club L.A. Galaxy and will announce his next move near the end of the year, according to the AP. Until then, "he is focusing on winning one more trophy" with the Galaxy. B ...
Tags: International Football, Australia, New Zealand, China, Middle East
Media Ask ICC To Intervene In Dispute
Media organizations have called on the International Cricket Council to intervene in a dispute over media coverage restrictions of the Test series between India and England, saying the row is "damaging the game," according to the AFP. The News Media Coalition, writing on behalf of a group of news ag ...
Pepsi Criticized For Drogba Competition
U.K. advertising watchdog Advertising Standards Authority has criticized Pepsi for the way it ran a competition after one disgruntled family was "stripped of multiple wins after entering more than 11,000 times," according to Mark Sweney of the London GUARDIAN. Pepsi ran an on-pack prize promotion, f ...
Sponsors Confident Of Beijing Marathon
The Beijing Marathon, which has been held every year in October since ’81, was at the last minute postponed to Sunday. Beijing Marathon organizers did not announce on its official website the new date until early November, leaving many participants wondering when the event would be rescheduled ...
Tags: Events and Attractions, China, Adidas
