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Bayern Munich Signs Premium Partnership Agreement With Software Company SAP

Published in SportsBusiness Daily Global on 08 / 20 / 14

Bayern Munich has a new premium partner. The Bundesliga club signed an agreement with software manufacturer SAP SE for an initial three-year term. The partnership aims for sporting and commercial success through the use of innovative technologies, with the goal of simplifying and efficiently structu...

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Tags: Marketing and Sponsorship, Europe

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02/11/14
Probe: Meiyappan Guilty Of Illegal Betting

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Tags: Leagues and Governing Bodies, India

02/11/14
PCB Names Najam Sethi New Chair

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02/10/14
Suspended IOA Elects New Officials

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Tags: Leagues and Governing Bodies, India

02/10/14
CSL Evergrande Partner With Nissan

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02/10/14
Tokyo 2020 Chief Faces Media Scrutiny

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Tags: Olympics, Japan, Russia

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Tags: Leagues and Governing Bodies, India

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02/06/14
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