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08/07/14
Chinese Teams Donate To Earthquake Victims

Chinese sports organizations "offered help" to the victims of a 6.5-magnitude earthquake that hit Ludian county in Southwest China's Yunnan Province, according to the GLOBAL TIMES. All Chinese FA games this week "will see players, coaches, referees and fans pay a one-­minute silent tribute to the vi ...

Tags: Leagues and Governing Bodies, China

08/07/14
Silver: China Most Important Market Outside U.S.

NBA Commissioner Adam Silver "squeezed six months' worth of goodwill into a whirlwind 48-hour visit to Beijing" -- his first since becoming commissioner last February, according to Murray Greig of CHINA DAILY. Highlights included a meeting with Vice-Premier Liu Yandong, a tour of the NBA Yao School ...

Tags: Leagues and Governing Bodies, China

08/07/14
BCCI Invites Title Sponsorship Bids

The Board of Control for Cricket in India "decided to invite title sponsorship bids for its international and domestic matches for six months only as it expects to earn considerably more from 2015 when the new Future Tours Programme of the ICC kicks in," according to INDIAN TELEVISION. The BCCI mar ...

Tags: Marketing and Sponsorship, India

08/07/14
Panasonic Eyes $1.5B Tokyo Olympics Win

Robot porters and wearable translation devices are just some of the innovations Panasonic Corp. "would like to launch for the 2020 Tokyo Olympics," an event it hopes will earn it at least $1.5B, according to Sophie Knight of REUTERS. As one of the top sponsors of the Games since '88, Panasonic "ha ...

Tags: Olympics, Japan

08/05/14
China's Huawei To Sponsor LKF

Huawei GM for Lithuania, Latvia & Estonia Zhang Xibo said that Huawei's sponsorship of the Lithuanian Basketball Federation (LKF) "is a long term strategic win-win partnership," according to XINHUA. Zhang said, "We believe that our support will help Lithuanian basketball to achieve their long-t ...

Tags: Marketing and Sponsorship, China, Europe

08/04/14
J.League Clubs Income Falls In '13

Average income at the J.League's 18 top division clubs fell 2.4% to 3.1B yen ($30M) last year, even as revenue from sponsorship and gate receipts rose slightly. Ticket sales grew by 4.5% to an average of 693M yen ($6.78M) per club, despite a drop in attendances, with clubs selling more higher-priced ...

Tags: Finance, Japan

08/04/14
Hong Kong Driver Offered F1 Reserve Seat

Hong Kong's Adderly Fong Cheun-yue has been offered a reserve seat with an F1 outfit -- believed to be Marussia -- but must find €3M ($4M) sponsorship if he wants to join a team, according to Unus Alladin of the SOUTH CHINA MORNING POST. The 24-year-old up-and-coming racing driver "finished com ...

Tags: Marketing and Sponsorship, China

08/01/14
Hangin' With ... Yannick Colaco

YANNICK COLACO is the managing director of NBA India's Mumbai-based office. Colaco joined NBA India in early '13 after holding previous positions with IMG and Indian sports marketing company Nimbus. Colaco spoke with SBD Global about grassroots programs, NBA viewership and the possibility of a fut ...

Tags: People and Pop Culture, India

08/01/14
Star Sports Records Top Ratings For PKL

Star Sports has "created quite a buzz" around the Pro Kabaddi League, according to INDIAN TELEVISION. The latest TAM data provided by the channel showed that the opening night "received 22 million TV viewers, on both Star Sports and Star Gold." This data, when extrapolated to the "All India Universe ...

Tags: Media, India

08/01/14
McDonald's To Sponsor Baku 2015

The Baku 2015 European Games Operation Committee announced McDonald's as an official supporter of "next year's historic sporting event on July 31," according to Nigar Orujova of AZER NEWS. The partnership will see co-branding within McDonald's restaurants and marketing campaigns "tailored to deliver ...

Tags: Marketing and Sponsorship, Asia, Europe

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