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01/27/16
PyeongChang Rebrands To Avoid Confusion

Related stories: UCLA will host Olympic Village if L.A. wins 2024 bid for Games.   With a one letter shift from lower to upper case, the South Korean venue for the 2018 Winter Olympics, PyeongChang, "hopes to ensure visitors don’t end up flying to the capital of North Kor ...

Tags: Olympics, Asia

01/27/16
WBSC Partners With LG

Technology brand LG was selected as the official title sponsor of the World Baseball Softball Confederation Women's Baseball World Cup 2016. The LG WBSC Women's Baseball World Cup 2016 -- the seventh edition of the flagship women's baseball competition -- will be staged in Gijang County, Busan, Sout ...

Tags: Marketing and Sponsorship, Asia

01/26/16
Arsenal Partners With Chinese TV Show

Arsenal announced a new content partnership with one of China’s "most popular football shows, 'Total Soccer,' in a deal that will see the club join its European counterparts in growing its brand in the region," according to Tony Connelly of THE DRUM. The club will "provide exclusive content in ...

Tags: Media, China

01/26/16
PKL Rakes In Sponsorship Deals

Pro Kabaddi League teams "are garnering interest from sponsors for the league's third season later this month, and are even claiming that they will be able to surpass their season II sponsorship revenues this year, though the value generated per sponsorship slot would grow marginally for most teams, ...

Tags: Marketing and Sponsorship, India

01/25/16
Tokyo Stadium To Be Completed Early

The IOC said that the new stadium for the 2020 Tokyo Olympic Games "will be completed two months earlier than planned to allow organizers time to stage more test before the games," according to Jim Armstrong of the AP. Japanese organizers told IOC VP John Coates during a two-day IOC "project review" ...

Tags: Facilities, Japan

01/22/16
NBA, Royal FrieslandCampina Extend Partnership

The NBA and Royal FrieslandCampina announced a multi-year extension of their marketing partnership. As the official milk partner of the NBA in Indonesia, Malaysia, Philippines, Thailand and Vietnam, FrieslandCampina will continue to engage the NBA's fan base in Asia through its Drink.Move.BeStrong c ...

Tags: Marketing and Sponsorship, Asia

01/22/16
Eleven Sports Expands Asian Distribution

Eleven Sports Network expanded its distribution in Asia by making its premium content available to all sports fans in Taiwan, via a new over-the-top platform. Subscribers in Taiwan can choose from the network's two channels, Eleven and Eleven Sports, from NT$199 ($5.92) per month. Eleven Sports Netw ...

Tags: Media, Asia

01/21/16
Sina Sports Partners With Aussie Open

Sina Sports entered into an official strategic collaboration with Tennis Australia for the Australian Open. Sina Sports unveiled the "Official Mandarin Language Destination of the Australian Open" on its leading Chinese digital sports platform. A wide range of content will be available in Chinese, a ...

Tags: Media, China

01/20/16
LeEco New Title Sponsor Of Beijing Guoan

Chinese Internet company LeEco, previously known as LeTV, has agreed to pay 100M yuan ($15.2M) for the title sponsorship for the Beijing Guoan football team this year "in a strategic partnership that marks its expansion into sports club branding from smart TV and video content services," according t ...

Tags: Marketing and Sponsorship, China

01/19/16
Le Eco Scoops Rights To All FIFA Matches

Le Eco, the Chinese group formerly known as Le TV, "has picked up broadcast rights" in Hong Kong to the 2018 World Cup, according to Patrick Frater of VARIETY. But it is "not yet clear how the group will screen the matches in the territory." The group said that "it has acquired rights to all FIFA ma ...

Tags: Media, China

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