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Tokyo 2020 Organizers Misfire Again

Japan "has won gold again -- in the Olympic missteps category," according to KYODO. The designers of the new National Stadium "apparently forgot to include a cauldron for the Olympic flame." And "they cannot just stick it anywhere: The interior is largely lined with wood." Officials are blaming a "l ...

Tags: Olympics, Japan

PCB Threatens To Pull Out Of World T20

The Pakistan Cricket Board "has threatened pulling out of the World Twenty20" if they do not get a clear message about the security situation from the Indian government, according to Umar Farooq of ESPN CRICINFO. PCB Chair Shaharyar Khan called for India "to publicly acknowledge Pakistan's participa ...

Tags: Events and Attractions, Asia

Le Sports Launches New CSL Service

Le Sports, the Chinese Super League's exclusive media partner, will launch a "live" shopping service for the emerging Asian league, according to SOCCEREX. The service, which will be available through Le Sport’s Super TV channel, "gives fans the ability to purchase official merchandise dur ...

Tags: Media, China

PepsiCo Signs Four-Year Deal With BCCI

PepsiCo, which pulled out as title sponsor of the Board of Control for Cricket in India-backed Indian Premier League in October, on Thursday "entered into a four-year partnership with the apex cricket body as an associate sponsor" for all its int'l matches at home, according to DNA INDIA. This would ...

Tags: Marketing and Sponsorship, India

Global Reach Of WMM Key To Abbott Deal

The int’l scale of the World Marathon Majors was a key component in securing Abbott’s title sponsorship of the six-event series last year, said Chris Miller, divisional VP, global brand strategy and innovation at the global healthcare company. The conclusion of Series IX at the Tokyo Mar ...

Tags: Marketing and Sponsorship, Japan, Europe, United Kingdom, North America

Football Another Pawn In China's Game

An "audacious strategy is unfolding in China," according to Matthew Syed of the LONDON TIMES. The world’s most populous nation is "trying to corner the world’s most popular sport." This is not only about the Chinese Super League recruiting elite players to "entertain the masses on TV." I ...

Tags: International Football, China

BCCI, Himachal At Odds

The marquee World Twenty20 match between India and Pakistan at Dharamsala "threatens to snowball into a major controversy" between the Indian cricket board and the state's politicians, dragging Indian PM Narendra Modi into it, according to IANS. At root is the state's political leaders' "strong ...

Tags: Events and Attractions, India

China, U.S. Set To Bid For 2026 World Cup

The next round of the geopolitical battle between the U.S. and China "could well be played out" on the football field, or, "more accurately, off it," according to Mark Dreyer of the GLOBAL TIMES. While discussing England's future plans to bid for the FIFA World Cup, English FA Chair Greg Dyke "recen ...

Tags: International Football, China, North America

Shijiazhuang Partners With Liquor Firm

Chinese Super League side Shijiazhuang Ever Bright announced a partnership deal "with local firm Hengshui Laobaigan Liquor," according to SOCCEREX. The liquor company will become an official partner of the club and the two entities "will launch a WeChat account for supporters of Shijiazhuang." ...

Tags: Marketing and Sponsorship, China

Nishikori Faces Pressure From Sponsors

Under the terms of his contract with a noodle company that sells "instant ramen" in a cup, Japan's leading player is supposed to be addressed as Nissin Kei Nishikori, according to Mark Hodgkinson of ESPN. Nishikori's arrangement is "an indication of his commercial ambitions, as well as his stature i ...

Tags: Marketing and Sponsorship, Japan

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