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POCOG Partners With Lotte Group

The PyeongChang Organizing Committee for the 2018 Olympic and Paralympic Winter Games signed an official domestic sponsorship agreement with Lotte Group. As an official domestic sponsor for PyeongChang 2018, Lotte Group will be able to exercise various marketing rights in Korea -- use of the Games d ...

Tags: Olympics, Asia

Le Sports Signs Deal For FA Cup

Le Sports, the sports broadcasting subsidiary of Chinese e-commerce firm Le Eco, "acquired exclusive rights to broadcast England’s FA Cup in China," according to SOCCEREX. Le Sports "will broadcast the last seven matches of this season’s edition" of the domestic knock-out football compet ...

Tags: Media, China

India Convinces Pakistan To Play T20

The Pakistan government cleared the national cricket team's participation in the World Twenty20 on Friday after hosts India "addressed concerns about the safety and security of their players," according to Asad Hashim of REUTERS. The "much-anticipated" March 19 clash between the neighbors had "earli ...

Tags: Events and Attractions, India

Hyundai Partners With BCCI

Hyundai Motor India, the country’s largest passenger car exporter, "entered into a four-year on-ground sponsorship deal" with the Board of Control for Cricket in India, according to TELEVISION POST. Hyundai is the official partner of the BCCI "for all matches to be played over the period of fo ...

Tags: Marketing and Sponsorship, India

Softbank Partners With B. League

The B. League, Japan's professional basketball league, revealed on Thursday that Softbank Group Corp. "has become the circuit’s top partner," starting with the inaugural '16-17 season, according to JAPAN NEWS HEADLINES. The terms of the contract between Softbank and the league were not disclos ...

Tags: Marketing and Sponsorship, Japan

Architect Plays Down Olympic Flame Mistake

The architect of Tokyo's new National Stadium said that "his team is remedying the nation’s latest Olympic blunder: nowhere for the Olympic flame to burn," according to KYODO. Kengo Kuma said that "work is underway to find space for a cauldron that traditionally burns during the tournament, ad ...

Tags: Olympics, Japan

Pakistan Cricket Team Flying To India

The Pakistan cricket team is "likely to leave for India on Friday to participate in World T20 via Dubai," according to Shafqat Ali of the DECCAN CHRONICLE. Despite the green signal to the cricket team to travel to India, the "deadlock between Pakistan and India’s governments" on matters of gi ...

Tags: Events and Attractions, Asia

IPL Ad Revenue Up 15%

The ninth edition of the Indian Premier League cricket tournament is expected to get Sony Pictures Network, the tournament's official broadcaster, close to Rs 1,100 crore ($163M) "in advertising revenue," according to Urvi Malvania of the Indian BUSINESS STANDARD. SPN Network Sales President Rohit G ...

Tags: Media, India

PyeongChang 2018 Partners With LG

The organizing committee for the 2018 PyeongChang Winter Olympics announced that "it has signed domestic sponsorship deals with affiliates of LG Group," according to YONHAP. PyeongChang said that "it inked agreements with Serveone for construction services and HS Ad for brand creative services in a ...

Tags: Olympics, Asia

Vijay Mallya Accused Of Money Laundering

The future of two Formula One teams have been "plunged into doubt as the sport lines up for the new season plagued yet again by money worries," according to Kevin Eason of the LONDON TIMES. Force India co-Owner Vijay Mallya is facing a "major legal battle after the Enforcement Directorate, a governm ...

Tags: Finance, India

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