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Samsung Lions Move Into New Ballpark

Korea Baseball Organization club Samsung Lions "moved from the oldest baseball stadium in the country to the newest," according to YONHAP. The Lions hosted the LG Twins at Daegu Samsung Lions Park in Daegu, the first official contest in the brand new, 24,000-seat venue. The club had been playing at ...

Tags: Facilities, Asia

HKT Sponsors HK Formula E Race

Hong Kong's inaugural Formula E race in October "awarded its title sponsorship to HKT," according to Kevin Kung of the SOUTH CHINA MORNING POST. The telecom said that it "will provide a fibre-optic broadband network and other latest technologies to support live broadcast." HKT said that "other ...

Tags: Marketing and Sponsorship, Asia

NFL Planning To Play More Int'l Games

The NFL has not shied away from expanding its reach overseas. The league is returning to Mexico City in '16 and has been open about its aspirations to go above and beyond its second home in England. According to NFL Media's Albert Breer, that could involve a regular-season game in China as early as ...

Tags: Leagues and Governing Bodies, Europe, China

China President Orders Clean Winter Games

China President Xi Jinping said China must hold a Winter Olympics that is "clean as the snow" when it hosts the event in '22, after two corruption scandals involving Chinese officials linked to the Games, according to Zhou & Blanchard of REUTERS. Beijing, along with the nearby city of Zhangjiako ...

Tags: Olympics, China

NBA Sets Sights On India As New Frontier

When the NBA "staged its All-Star Game in Toronto this year it was another subtle sign of a league's global ambitions," according to Steve Keating of REUTERS. The first time the event was held outside the U.S. "could hardly be considered daring or groundbreaking." There "are no such basketball blood ...

Tags: Leagues and Governing Bodies, India

POCOG Partners With Lotte Group

The PyeongChang Organizing Committee for the 2018 Olympic and Paralympic Winter Games signed an official domestic sponsorship agreement with Lotte Group. As an official domestic sponsor for PyeongChang 2018, Lotte Group will be able to exercise various marketing rights in Korea -- use of the Games d ...

Tags: Olympics, Asia

Le Sports Signs Deal For FA Cup

Le Sports, the sports broadcasting subsidiary of Chinese e-commerce firm Le Eco, "acquired exclusive rights to broadcast England’s FA Cup in China," according to SOCCEREX. Le Sports "will broadcast the last seven matches of this season’s edition" of the domestic knock-out football compet ...

Tags: Media, China

India Convinces Pakistan To Play T20

The Pakistan government cleared the national cricket team's participation in the World Twenty20 on Friday after hosts India "addressed concerns about the safety and security of their players," according to Asad Hashim of REUTERS. The "much-anticipated" March 19 clash between the neighbors had "earli ...

Tags: Events and Attractions, India

Hyundai Partners With BCCI

Hyundai Motor India, the country’s largest passenger car exporter, "entered into a four-year on-ground sponsorship deal" with the Board of Control for Cricket in India, according to TELEVISION POST. Hyundai is the official partner of the BCCI "for all matches to be played over the period of fo ...

Tags: Marketing and Sponsorship, India

Softbank Partners With B. League

The B. League, Japan's professional basketball league, revealed on Thursday that Softbank Group Corp. "has become the circuit’s top partner," starting with the inaugural '16-17 season, according to JAPAN NEWS HEADLINES. The terms of the contract between Softbank and the league were not disclos ...

Tags: Marketing and Sponsorship, Japan

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