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Real President Florentino Pérez Lets New Name Of Club's Stadium Slip

Published in SportsBusiness Daily Global on 11 / 20 / 14

Real Madrid President Florentino Pérez has been "caught on camera apparently revealing the future name of the club's revamped stadium as either 'IPIC Bernabeu' or 'CEPSA Bernabeu,'" according to Iain Rogers of REUTERS. Real last month agreed to a strategic partnership with Abu Dhabi fund Int'...

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Tags: Europe, Marketing and Sponsorship

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11/07/14
BCCI Seeks Compensation From Windies

The Board of Control for Cricket in India said that "it is determined to follow through with its move to seek compensation from the West Indies Cricket Board for the aborted One-Day International and three-match Test series last month," according to the IANS. The BCCI has demanded $41.97M for damage ...

Tags: Leagues and Governing Bodies, India

11/07/14
OCA Head: No Quick Fix On Reducing Costs

While the IOC is looking at ways to significantly reduce the costs of staging the Games , Olympic Council of Asia President Sheikh Ahmad Al-Fahad Al-Sabah warned that "there is unlikely to ever be a dirt-cheap solution," according to Julian Linden of REUTERS. Sheikh Ahmad said that while the IOC wa ...

Tags: Olympics, Asia

11/06/14
IPTL To Air Live In U.S.

The Int'l Premier Tennis League, the inaugural int'l city-based professional tennis league, "will be available for live viewing via TV and on-line pay-per-view in the United States by Integrated Sports Media" beginning Nov. 28 through the conclusion of the season on Dec. 13, according to TENNIS GRAN ...

Tags: Media, India

11/06/14
PEAK Renews Agreement With WTA

Active wear and footwear brand PEAK signed on for five more years as the WTA's official performance apparel and shoe partner in the Asia-Pacific region. PEAK will also serve as an official partner of the WTA China Tennis Festivals. PEAK’s sponsorship renewal fits with the company’s bid t ...

Tags: Marketing and Sponsorship, Asia

11/05/14
Beijing New Front-Runner For 2022 Games

The new front-runner to host the 2022 Winter Olympics does not "have a long winter sports tradition," according to Justin Bergman of the AP. But what increasingly matters in the race for the 2022 Games is money, and China "has plenty of that." Combined with political will and strong public support, ...

Tags: Olympics, China

11/05/14
Ex-Player Hopeful West Indies Will Survive

Former West Indies cricket player Brian Lara "expects the region to survive" a potential £26.2M ($41.9M) lawsuit threatened by the Board of Control for Cricket in India, according to the BBC. The BCCI expects to "recoup losses sustained when the Windies ended their tour of the country early in ...

Tags: Leagues and Governing Bodies, India

11/04/14
CCDI Busts Chinese Sports Body

The Central Commission for Discipline Inspection of the Communist Party of China said that the General Administration of Sport of China "violated rules involving match-fixing, talent selection and the operation of events," citing the agency's power-centralized bureaucracy, according to Sun Xiaochen ...

Tags: Leagues and Governing Bodies, China

11/04/14
Societe Generale Partners With SCC Rugby

European financial services company Societe Generale "secured a two-year deal" to become the title sponsor for the Singapore Cricket Club Int'l Rugby 7s, according to ASIA SPONSORSHIP NEWS. The deal "marks the debut of a major corporate sponsor in the oldest sevens rugby tournament in Asia." The dea ...

Tags: Marketing and Sponsorship, Europe, Asia

11/03/14
BCCI Wants Damages For Abandoned Tour

The West Indies Cricket Board "stares at financial ruin" after its powerful Indian counterpart demanded nearly $42M in damages for the Caribbean team's abrupt withdrawal from a tour of India last month, according to Evans & Ganguly of REUTERS. A WICB spokesperson confirmed that it had received a ...

Tags: Leagues and Governing Bodies, India

10/31/14
Chinese Firms Have Eyes On Spain

Amongst the legions of Chinese fans who tuned in to El Clásico (Real Madrid against Barcelona) last weekend would have likely been execs from some of China’s top brands. Chinese brands such as Wanda and Huawei are making investment moves into La Liga, seduced by the growing appeal of th ...

Tags: Marketing and Sponsorship, China

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