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Star India Pays $2.6B For IPL Rights

Star India has "seen off rival offers from Sony Pictures and Facebook" with a record $2.6B bid to secure the "rights to show the Indian Premier League cricket competition around the world for the next five years," according to Stacey & Garrahan of the FINANCIAL TIMES. Star India, a subsidiary of ...

Tags: Media, India

New Drug Test Should Be Ready For 2020 Olympics

A new test to detect banned performance-enhancing drugs "should be ready before the 2020 Olympics in potentially the biggest breakthrough in the battle against doping for a generation," according to Martyn Ziegler of the LONDON TIMES. The test can identify gene markers in blood that are produced "wh ...

Tags: Olympics, Japan

Media Notes

University of Notre Dame American football fans abroad will be "able to catch all seven Fighting Irish home games" during the '17 season as part of a new NBC Sports Gold direct-to-consumer service . The $49.99 Notre Dame Football Season Pass package will be available in Austria, Canada, Denmark, ...

Tags: Media, NBC, Football, GE, ING, Japan, Rugby, SEC, Soccer, Eurosport, Australia, Australian Open, Media

Emmert Advising Japan On Collegiate Athletics

NCAA President Mark Emmert this week is "traveling to Tokyo to consult with government officials, sports industry leaders and at least 20 university presidents about Japan’s desire to form its own collegiate athletics association," according to Zach Schonbrun of the N.Y. TIMES. Japanese colleg ...

Tags: Leagues and Governing Bodies, North America, Japan

Tokyo Sponsors Ready To Showcase Tech

For sponsor companies, the 2020 Tokyo Olympics are a "golden opportunity" to develop and showcase new technologies, "not only to impress foreign visitors but hopefully to provide a legacy for future generations," according to KYODO. With "everything from a mist curtain to cool people off" to hydroge ...

Tags: Marketing and Sponsorship, Japan

Court Refuses To Order BCCI To E-Auction Rights

The Indian Supreme Court on Monday "refused to direct the BCCI to conduct e-auctioning for awarding media rights relating to the Indian Premier League" matches, according to the PTI. Chief Justice Dipak Misra and Justices A.M. Khanwilkar and D.Y. Chadrachud did not consider the plea of Bharatiya Jan ...

Tags: Media, India

IPL Brand Value Jumps To $6.8B

Global valuation firm Duff & Phelps found that the value of the Indian Premier League "jumped" by a quarter in the past year to reach $6.8B, according to ASIA SPONSORSHIP NEWS. Duff & Phelps also suggested that the next round of TV rights "could fetch" $1.8B. The company put the value of the ...

Tags: Marketing and Sponsorship, India

New Balance Wins Trademark Case

New Balance won a "record payout in a Chinese trademark case" after three local shoemakers were found to have infringed the brand's "N" logo, according to Dave Lee of the BBC. A Chinese court awarded the U.S. sportswear firm more than 10M yuan ($1.5M). Lawyers believe it to be the "highest award to ...

Tags: Finance, China

Airtel, Yahoo Interested In IPL Rights

The BCCI may have been "embroiled" in a legal tussle but "there is no dearth of interest" in Indian Premier League broadcast rights with telecom Airtel and web service provider Yahoo also buying the bid document, according to the PTI. In addition to Discovery and YuppTV , there have been four more ...

Tags: Media, India

CSL Plans Foray Into Online Games

The Chinese Super League signed a deal with a local developer to produce online football games "in its first foray into gaming as it searches for new sources of revenue," according to Li & Goh of REUTERS. The CSL signed a six-year partnership with Beijing-based developer Crazy Sports t ...

Tags: Finance, China

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