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Route Mobile Founders Invest In Esports

Route Mobile founders Rajdip and Sandip Gupta announced an investment of $10M "to start an electronic gaming startup, Cobx Gaming Ventures," according to OUTLOOK INDIA. Cobx Founder Rajdip said, "As avid gamers ourselves, we have always wanted to contribute to the growth of professional esports." Mu ...

Tags: Finance, India

Arsenal Expands BNN Partnership

BNN Technology expanded its relationship with Arsenal. The new deal will see the Chinese technology, content and services company deliver content, develop coaching programs and provide VIP experiences for Chinese football fans while also offering e ...

Tags: Marketing and Sponsorship, United Kingdom, China

Tour De France To Hold Criterium In China

Tour de France organizers said that they will "stage a Shanghai criterium featuring top riders this year" as the event "bids to attract a following in China," according to the AFP. The "Etape China" for "thousands of enthusiasts" will be held in Changsha in September, before the criterium for elite ...

Tags: Events and Attractions, China

Southampton Close To Takeover

Premier League side Southampton "edged closer to being taken over" by a Chinese consortium after Lander Sports Development tabled a £190M ($237.2M) bid for the club, according to Alex Terrell of THE SUN. Owner Katharina Liebherr previously said that "she is looking for fresh investme ...

Tags: Finance, China, United Kingdom

MTV India To Air New Esports League

MTV India is "planning daily coverage of the recently unveiled" esports league UCypher, which "begins its first season in April," according to Rebecca Hawkes of RAPID TV NEWS. The esports league -- founded by media entrepreneur Ronnie Screwvala -- will also be "broadcast online on YouTube, YouT ...

Tags: Media, India

China's Fitness Boom Boosts Brands

China is "in the grip of a government-backed exercise boom, boosting local sportswear brands" and the likes of adidas and Nike, which are gaining market share "on the back of consumer upgrading and an embrace" of the "athleisure" fashion trend, according to Tom Hancock of the FINANCIAL TIMES. A ...

Tags: Finance, China

Warriors, Timberwolves To Play In China

The NBA announced two-time reigning MVP Stephen Curry and the Golden State Warriors are "headed to China for two preseason games against the Minnesota Timberwolves in October," according to Frank Pingue of REUTERS. The teams will play Oct. 5 in Shenzhen at the Shenzhen Universiade Center, "foll ...

Tags: Events and Attractions, China

Inter Milan Partners With SWM Motors

At a ceremony in Chongqing, China, on Tuesday, SWM Motors and Serie A side Inter Milan announced a collaboration which sees SWM Motors become an official partner of the club. The SWM X7 will be the official car of Inter Milan for the greater China area. Former Inter player Marco Materazzi unveiled t ...

Tags: Marketing and Sponsorship, Europe, China

Tokyo 2020 Golf Club Votes To Admit Women

The club scheduled to hold the 2020 Tokyo Olympics golf events "voted to admit women as full members on Monday, scrapping an all-male policy that had been heavily criticized and put its hosting rights in jeopardy," according to Simon Jennings of REUTERS. The private Kasumigaseki Country Club "took t ...

Tags: Olympics, Japan

IPL Raking In Sponsors

Brands are "continuing to repose faith" in the Indian Premier League, according to Bindu D. Menon of THE HINDU. Both linear and digital broadcasters are "seeing a near sell out of their advertising inventory ahead of this year’s season starting on April 5." Sony Pictures Network President ...

Tags: Marketing and Sponsorship, India

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