Featured Story

In Grip Of Youth Movement, FIA Looks To Makes F1 Cars Harder To Drive

Published in SportsBusiness Daily Global on 09 / 30 / 14

The FIA is "examining ways of making F1 cars harder to drive," according to Kevin Eason of the LONDON TIMES. As 17-year-old Max Verstappen prepares to make his F1 debut in Friday's free practice ahead of the Japanese Grand Prix, the racing organization is afraid his appearance "will underline fearsw...

Read More

Tags: Leagues and Governing Bodies, Europe

More Stories

09/12/14
ISL Banks On TV Ad To Attract Fans

The Indian Super League that kicks off Oct. 12 "is banking on" its new TV commercial "C'mon India! Let's football" to capture the imagination of the 1.2 billion people of the country, according to IANS. The first commercial "marks the start of the league's lead up to a 36-day, 360 degree launch mark ...

Tags: Marketing and Sponsorship, India

09/11/14
Mouser Sponsors Chinese Formula E Team

Semiconductor and electronic component distributor Mouser Electronics, Inc. announced its sponsorship of the China Racing Formula E Team in the Formula E racing series. Mouser is sponsoring the China Racing Formula E Team in partnership with its partners Molex and Vishay Intertechnology, Inc. Team C ...

Tags: Marketing and Sponsorship, China

09/11/14
India To Hold First Pro Squash Circuit

The Women's Squash Association and Professional Squash Association "announced the sport's first professional circuit in India -- the JSW Indian Squash Challenger Circuit -- to be held in October across Jaipur, Mumbai and Chennai," according to IANS. The four-match series will "draw talent from all o ...

Tags: Events and Attractions, India

09/10/14
Nishikori's Sponsors Come Down To Earth

The Japanese pay-TV network that broadcasts Grand Slam tennis tournaments, along with Kei Nishikori's sponsors, crashed back down to earth Tuesday after riding the local hero's coattails in his run to the US Open final. Nishikori's straight-set loss to Marin Cilic on Monday evening saw the stock pr ...

Tags: Marketing and Sponsorship, Japan

09/09/14
Kei Nishikori's Success Lands Windfalls

Kei Nishikori's "trail-blazing wins for Japanese tennis in the U.S. Open" over the past week are landing "big marketing victories for sponsors including a fashion retailer and a watch brand as surprised as anyone at his historic feat," according to Chang-Ran Kim of REUTERS. The "surprise win" over w ...

Tags: Marketing and Sponsorship, Asia, North America

09/09/14
Tokyo 2020 Faces Hurdles

Tokyo's 2020 Summer Olympics "were meant to be different: compact, on budget and on time," according to Elaine Lies of REUTERS. But now, "as the Japanese capital moves to leap from bid to building a year after winning the games, the optimism is ebbing." The National Stadium "symbolises the woes." Se ...

Tags: Olympics, Japan

09/08/14
GUOC 2015 Signs Official Sponsors

The 2015 Gwangju Universiade Organizing Committee of the 28th Summer Universiade in Gwangju, Korea announced a partnership with Kwangju Bank to support the hosting of the 2015 Student Games. Kwangju Bank will provide financial services such as management of funds for games operations, money exchange ...

Tags: Asia, Olympics

09/05/14
NFL Hires IMG To Handle Asian Rights

The NFL has hired IMG to handle media rights sales and distribution across Asia for the next three seasons. The deal expands IMG’s work with the NFL beyond the TV licensing work it has done in Europe for the past five years. In Asia, IMG will sell the rights to the entire regular season, playo ...

Tags: Media, Asia, North America

09/02/14
Srinivasan's BCCI Role In Limbo

India’s Supreme Court on Monday "gave investigators another two months to probe allegations of corruption in cricket as they blocked a bid" by Int'l Cricket Council President N. Srinivasan to resume his role as head of the national board, according to the AFP. The panel of investigators submit ...

Tags: Leagues and Governing Bodies, India

08/29/14
New Indian Super League Launches

The Indian Super League, "the first of its kind" football league in India, was launched Thursday by team owners Sachin Tendulkar, John Abraham, Abhishek Bachchan, Ranbir Kapoor and brand ambassador Varun Dhawan, according to the PTI. The promoters of ISL, IMG-Reliance and Star India, "unveiled all e ...

Tags: Leagues and Governing Bodies, India

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug