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Alibaba Strengthens Partnerships For WESG

Chinese online retailer Alibaba will "seek to break even" with its second World Electronic Sports Games tournament, according to Josh Ye of the SOUTH CHINA MORNING POST. The company "pumped in" around 150M yuan into the inaugural series, which aspires to become the Olympic Games for esports. Al ...

Tags: Events and Attractions, China

Tokyo 2020 Budget Woes To Continue

Tokyo 2020 CEO Toshiro Muto said that uncertainty over the final budget for the Games "will continue" until '19, according to Sherry Zheng of the AP. Muto said, "We will continue to explore more cost efficiencies." The estimated cost of hosting the Games has doubled to 1.4T yen ($12.6B) from th ...

Tags: Olympics, Japan

Aussie Cricketers Rights To Go On Sale In India

The commercial rights to Australia’s elite cricketers "will be on sale to the highest bidder in India" on Wednesday, but it is the "tug of war" between sponsors, players and Cricket Australia at home that is "causing the most heat in the contract dispute," according to Peter Lalor of THE AUSTR ...

Tags: Marketing and Sponsorship, Australia, India

CAA China Names Mary Gu Shuhang CEO

The newly-formed CAA China named MARY GU SHUHANG  as CEO. Gu has held several exec positions with the Special Olympics and was most recently Special Olympics int'l regional president & managing director, East Asia. Gu has been hired to build upon Creative Artists Agency's 12 years of ...

Tags: People and Pop Culture, China

Chinese Winter Sports Push Boosting Brands

German outdoor brand Jack Wolfskin China CEO Frederic Guiral de Haas said that a "state-led push" to promote winter sports in China ahead of the 2022 Beijing Olympics will "help outdoor brands maintain faster sales growth in the country than the overall sportswear market," according to Tom Hanc ...

Tags: Finance, China

Beijing 2022 Partners With Bank Of China

The organizers of the Beijing 2022 Olympic and Paralympic Winter Games announced on Thursday Bank of China as its "official banking partner," according to XINHUA. Bank of China, which was the official banking partner of the Beijing 2008 Games, "continues its tie with the Olympics by becoming th ...

Tags: Olympics, China

Boycott Of Indian Series Could Cost $46M

Australian cricket "is in crisis" and facing a potential A$60M ($45.5M) "black hole" if the "escalating pay war" is not resolved before a player boycott of India, according to Ben Horne of the Sydney DAILY TELEGRAPH. Untold damage "was done to the fabric of the game" on Wednesday when "for the ...

Tags: Leagues and Governing Bodies, Australia, India

F1 Teaming Up With Lagardère Sports

Formula 1 is "teaming up" with marketing agency Lagardère Sports to build strategic partnerships in China from '18 and "raise the sport's profile in a region it sees as having huge potential for growth," according to Alan Baldwin of REUTERS. F1 owner Liberty Media sees China, along with the U ...

Tags: Marketing and Sponsorship, China

UTT Inks CEAT As Title Sponsor

India's Ultimate Table Tennis league announced tire manufacturer CEAT as title sponsor of the country's first professional table tennis league, according to Gaurav Laghate of the ECONOMIC TIMES. In addition to the title sponsorship, CEAT will "continue to help the players in different ways." UTT Own ...

Tags: Marketing and Sponsorship, India

Marbury Named President Of UFL China

Former NBA basketball player Stephon Marbury was named president of Urban Fitness League China, UFL CEO Ben Sturner told SBD Global. The UFL, a professional fitness competition featuring extreme calisthenics athletes, will launch in '18. The organization will have teams based in major U.S. cities an ...

Tags: Leagues and Governing Bodies, China, North America

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