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06/13/16
UFC Agrees To 5-Year Deal With PPTV

UFC is increasing its media presence in the Asian market after reaching a five-year deal with Chinese streaming service PPTV Sports. The deal, which will be formally announced on Monday, gives PPTV the rights to stream all of UFC's events live and ...

Tags: Media, China

06/13/16
Evergrande Fined Almost $4M

Chinese media said that Chinese Super League side Guangzhou Evergrande must pay almost $4M in damages to automaker Dongfeng Nissan "for failing to wear kit sponsored by the company," according to the AFP. The two-time AFC Champions League winner said that it "had received a ruling from Guangzhou Hua ...

Tags: Marketing and Sponsorship, China

06/09/16
Sike Soccer Raises $7.6M

Sike Soccer, a football-related new media platform, raised 50M Chinese yuan ($7.6M) "from investors in the Pre-A Round," according to Pu Yang of YUTANG SPORTS. The money raised "will be used to expand the company’s content portfolios," including original content, int'l and domestic football ne ...

Tags: Finance, China

06/08/16
Mi TV Acquires Euro 2016 Internet Rights

Mi TV, the Internet TV arm of Chinese smartphone manufacturer Xiaomi Corp., announced "an agreement with the Internet TV company Future TV Co. Ltd." to broadcast the 2016 Euro, according to CHINA DAILY. Lanxiong Sports reported the collaboration between Mi TV and the subsidiary company of China ...

Tags: Media, China

06/08/16
FIFA Finds Money In Far-East

China’s football "boom couldn’t have come at a better time for FIFA," according to BLOOMBERG. After "vocal criticism from top U.S. and European sponsors, FIFA has found new friends -- and financial support -- in China." Prominent business leaders, eager to make China a football power, ha ...

Tags: Marketing Symposium, China

06/08/16
F1 Urged To Speak Out On Human Rights

F1 has been urged to "improve its image" by speaking out on the human rights situation in Azerbaijan, which will stage its inaugural grand prix on June 19, according to Paul Weaver of the London GUARDIAN. Sport For Rights -- an organization established to draw attention to Azerbaijan’s human r ...

Tags: Leagues and Governing Bodies, Asia

06/07/16
Hero Named Title Sponsor Of HCT

Indian motorcycle manufacturer Hero MotoCorp Ltd. "will be the title sponsor of the men's Hockey Champions Trophy 2016 which will be held in London" from Friday to June 17, according to the PTI. The Int'l Hockey Federation (FIH) confirmed that Hero MotoCorp Ltd. "will be the title sponsor of the pre ...

Tags: Marketing and Sponsorship, India

06/07/16
Peak Partners With Dellavedova

Chinese brand Peak signed a three-year endorsement deal with NBA Cavaliers player Matthew Dellavedova last week, making him the next player "to soon launch his own signature shoe," according to Nick DePaula of THE VERTICAL. The deal "will officially begin July 1." Dellavedova pre ...

Tags: Marketing and Sponsorship, China, North America

06/07/16
Suning Buys Inter Milan For $307M

Chinese retail firm Suning "confirmed the purchase" of Italian football club Inter Milan on Monday, "in the latest -- and biggest -- move by mainland business" into European football, according to James Porteous of the SOUTH CHINA MORNING POST. Suning bought a stake of almost 70% in the club, for &e ...

Tags: Finance, Europe, China

06/07/16
IPL Sees Digital Growth Spurt

The Indian Premier League "continued to attract viewers, especially on the digital platform," with Star India's video streaming platform Hotstar registering a reach figure of 100 million across web and mobile, according to Urvi Malvania of the Indian BUSINESS STANDARD. According to data provided by ...

Tags: Media, India

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