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Bayern Munich Signs Premium Partnership Agreement With Software Company SAP

Published in SportsBusiness Daily Global on 08 / 20 / 14

Bayern Munich has a new premium partner. The Bundesliga club signed an agreement with software manufacturer SAP SE for an initial three-year term. The partnership aims for sporting and commercial success through the use of innovative technologies, with the goal of simplifying and efficiently structu...

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Tags: Marketing and Sponsorship, Europe

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Urawa Plays Game In Empty Stadium

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Tags: International Football, Japan

03/20/14
Japanese Club Releases Business Book

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Tags: Leagues and Governing Bodies, India

03/20/14
U.S. PGA Tour Pledges To Stay In China

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Tags: Events and Attractions, China

03/20/14
Tokyo To Put Up Multi-Language Signs

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Tags: Olympics, Japan

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Tags: Media, India

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Tags: Media, India

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