Featured Story

Tour De France A Bargain For Sponsors As Team Sponsorships Drop 50%

Published in SportsBusiness Daily Global on 07 / 29 / 14

The Tour de France "is a bargain for sponsors, courtesy of Lance Armstrong," according to Danielle Rossingh of BLOOMBERG. The event "could once demand large investments from potential backers." Hilversum, Netherlands-based sports marketing consultant Frank van den Wall Bake said that tainted by dopi...

Read More

Tags: Marketing and Sponsorship, Europe

More Stories

03/10/14
Beckham To Promote Jaguar In China

David Beckham is set "to promote the Jaguar brand in China," according to Alanna Petroff of CNN. Beckham "has just signed a long-term deal with Jaguar" agreeing to appear in magazine, TV and billboard advertisements across the country. The automaker "is looking to increase Chinese sales and compete ...

Tags: Marketing and Sponsorship, China

03/10/14
RTM Gets World Cup Broadcast Rights

Radio Televisyen Malaysia "has once again been given exclusive terrestrial broadcasting rights" to the World Cup, according to the MALAY MAIL ONLINE. RTM Broadcasting Director General Datuk Norhyati said that RTM "has been given the rights to air 35 of the 64 World Cup matches, of which 24 would be ...

Tags: Media, Asia

03/07/14
India Not Giving Up Hope For F1 Return

India's motor sports federation "is optimistic the tax problems that have jeopardised the country's Formula One race will be resolved and the home Grand Prix will be back in 2016," according to Sudipto Ganguly of REUTERS. F1 CEO Bernie Ecclestone said that the Buddh Int'l Circuit near New Delhi "wil ...

Tags: Leagues and Governing Bodies, Asia

03/07/14
Malaysia Center Caters To Para-Athletes

Malaysia is building a RM 49M ($15M) Malaysia Paralympic Sports Excellence Centre in Kampung Pandan -- "the biggest" in Southeast Asia, according to Eric Samuel of THE STAR. Youth & Sports Minister Khairy Jamaluddin said that the building would raise the profile of the sport as well as "inspire ...

Tags: Facilities, Asia

03/07/14
Sportel Asia: TV Execs Set Sights On China

With a viewer base approaching 1.4 billion people, it is no surprise that sports broadcasters have set their sights on China. Sportel Asia wrapped up its schedule with a panel that covered “The Future of Sports Channels in Asia.” Panelists agreed that the market is vast and has evolved g ...

Tags: Media, Asia

03/06/14
Sportel: Keys To The Kingdom

Sportel Asia panelists tackled the question Western companies have been grappling with for a decade: How do you build a successful sports brand in Asia? Execs from Japanese advertising agency Dentsu, NBA China and DFL Sports Enterprises, the commercial arm of the Bundesliga, three int'l companies w ...

Tags: Marketing and Sponsorship, China, Europe, North America

03/06/14
ELTA TV Buys CPBL Broadcast Rights

ELTA TV "announced a collaboration with MP & Silva to carry 150 Chinese Professional Baseball League" games this year, according to Jason Pan of the TAIPEI TIMES. A company spokesperson said that "the 150 games would be covered live and include the Taiwan Series, the best-of-seven championship a ...

Tags: Media, Asia

03/05/14
Sportel: New Media Held To Account

Great Sports Media Co. GM Hui Li kicked off the the Sportel Asia World Sports Media Convention with a spirited defense of traditional media and by charging China’s No. 1 Internet portal Tencent of “acting irresponsibly” in its buying of rights. Li ended his keynote speech, which cr ...

Tags: Media, China

03/05/14
India Nearly Doubles Sports Ad Spending

Advertising spends on sporting events in India almost doubled in five years and while cricket accounted for most of it, other sports are on the rise, says the first ever sports marketing report in the country. Advertisers in the country spent Rs 4,109 crore in sporting events in 2013, 92 per ce ...

Tags: Media, India

03/04/14
Repucom Helps J.League Expand

Repucom is helping the J.League "expand its presence in Asia, particularly Southeast Asia," according to Kaz Nagatsuka of the JAPAN TIMES. Cultivating influence in a new market "requires elaborate preparation." The J.League "certainly acknowledges that and has mapped out its strategy based on reliab ...

Tags: Marketing and Sponsorship, Japan

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug