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Adidas China To Launch TV Series For Kids

Adidas China partnered with China’s Ministry of Education and China Education Television to "launch an official TV series to teach young people football skills," according to Danielle Long of THE DRUM. The series, called "Daily Football," consists of 365 three-minute episodes, "which will air ...

Tags: Marketing and Sponsorship, China

Hotel Will Not Remove Nanjing Denial Books

A Japanese hotelier who denies that a '37 massacre by Japanese troops in Nanjing, China, ever took place has "no intention" of removing books with his revisionist views from his hotels during the 2020 Summer Olympics in Tokyo, according to Elaine Lies of REUTERS. Tokyo-based hotel and real estate de ...

Tags: Olympics, Japan

Carey Looks To Tap F1's Potential

Formula 1 CEO Chase Carey emphasized the sport’s untapped potential throughout an interview with Intersport Founder, Chair & CEO Charlie Besser at the ’17 Intersport Brand Engagement Summit. F1, which was led by Bernie Ecclestone until Liberty Media’s $8B acquisition of the spo ...

Tags: Leagues and Governing Bodies, United Kingdom, Europe, Asia

Site Says It Can Cope With Ticket Demand

Hong Kong football fans are "bracing themselves for more frustration when tickets for the Premier League Asia Trophy go on sale on Friday," according to James Porteous of the SOUTH CHINA MORNING POST. Tickets for the "highly anticipated" event, featuring Liverpool, Leicester City, Crystal Palac ...

Tags: International Football, China

World Rugby, DHL Partner For World Cup

World Rugby and DHL announced the renewal of the logistics provider as a worldwide partner of Rugby World Cup 2019 in Japan. DHL is a major supporter of rugby worldwide, including sponsorship of the men’s and women’s World Rugby Sevens Series. The partnership extends DHL’s ass ...

Tags: Marketing and Sponsorship, Japan

Ascot Signs Media Deal With Sina Sports

Royal Ascot Racecourse announced an exclusive broadcast media rights deal with Chinese digital media company Sina Sports. The arrangement will see the last three days of Royal Ascot shown live across China on all of Sina's platforms, reaching 213 million households. Sina will be taking the world fee ...

Tags: Media, China

PCB, BCCI Officials To Meet In Dubai

Top officials of the Pakistan Cricket Board and the Board of Control for Cricket in India are to "meet in Dubai on May 29 and begin negotiations over the financial loss suffered by the former due to India’s constant refusal to resume bilateral series with Pakistan," according to Mohammad ...

Tags: Finance, India

Chinese FA Announces Rule Changes

A "sudden" rule change revealed by the Chinese FA states Chinese football clubs "must pay a tax of 100% on transfer fees for foreign players in the next window," according to Cameron Wilson of WILD EAST FOOTBALL. According to the edict, clubs "must match the transfer fee paid for a foreign player wi ...

Tags: International Football, China

All Blacks Announce Japan Test

The All Blacks are going to begin their 2019 World Cup preparations early "by playing a test in Japan late next year," according to Gregor Paul of the NEW ZEALAND HERALD. New Zealand Rugby CEO Steve Tew confirmed that the test "will go ahead next year." With the next edition of the World Cup to ...

Tags: Events and Attractions, New Zealand, Japan

Tencent Planning Esports Town

Tencent, China's largest online games developer, is "building an entire town dedicated to esports," according to Yi Shu Ng of MASHABLE. The town will be located in Wuhu, China, where Tencent "just signed a framework agreement with the local government." The planned esports town "will have an esports ...

Tags: Facilities, China

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