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Bayern Munich Signs Premium Partnership Agreement With Software Company SAP

Published in SportsBusiness Daily Global on 08 / 20 / 14

Bayern Munich has a new premium partner. The Bundesliga club signed an agreement with software manufacturer SAP SE for an initial three-year term. The partnership aims for sporting and commercial success through the use of innovative technologies, with the goal of simplifying and efficiently structu...

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Tags: Marketing and Sponsorship, Europe

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11/22/12
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11/22/12
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11/21/12
Is Australia Next For David Beckham?

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Tags: International Football, United Kingdom, North America, China

11/21/12
NBA China, CCTV Agree To Partnership

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