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Bayern Munich Signs Premium Partnership Agreement With Software Company SAP

Published in SportsBusiness Daily Global on 08 / 20 / 14

Bayern Munich has a new premium partner. The Bundesliga club signed an agreement with software manufacturer SAP SE for an initial three-year term. The partnership aims for sporting and commercial success through the use of innovative technologies, with the goal of simplifying and efficiently structu...

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Tags: Marketing and Sponsorship, Europe

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01/09/13
Korean Noh Signs With Nike Golf

Emerging South Korean golfer Noh Seung-yul signed a multi-year deal with Nike Golf on Tuesday, according to Kang Seung-woo of the KOREA TIMES. Nike Golf Korea did not release the terms but said that the contract "is speculated to be for at least three years." The deal will see the 21-year-old use Ni ...

Tags: Marketing and Sponsorship, Asia

01/08/13
Race For 2020 Olympics Bid Begins

The three cities bidding to host the 2020 Olympics submitted their official candidature files to the IOC in Lausanne, Switzerland on Monday, "marking the start of eight months of intensive campaigning," according to Owen Gibson of the London GUARDIAN. Istanbul, Madrid and Tokyo are "hoping to host t ...

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01/08/13
Bollywood Actor Balks On I-League Stake

Bollywood actor Shah Rukh Khan's proposed deal to buy stake in I-League Dempo Sports Club is reportedly "dying out," as he is "finding it difficult to attend" football matches as required by a clause, according to the PTI. Dempo Sports Club Owner Srinivas Dempo said that "the deal may not materialis ...

Tags: Franchises, India

01/08/13
S. Korea Hosts 'Richest' Badminton Event

South Korea will host "the world's richest badminton competition of the season this week, with the sport's brightest stars vying for big prize money," according to Yoo Jee-ho of YONHAP. The 22nd Korea Open tournament kicks off Tuesday with the preliminary rounds in men's and women's singles and doub ...

Tags: Events and Attractions, Asia

01/07/13
IPL-Style Golf League Launches

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Tags: Leagues and Governing Bodies, India

01/07/13
AITA Agrees To Compromise With Players

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Tags: Leagues and Governing Bodies, India

01/07/13
ICC: Pakistan Needs To Do More

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Tags: Leagues and Governing Bodies, Asia, Middle East

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01/04/13
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Tags: International Football, Asia

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