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Tour De France A Bargain For Sponsors As Team Sponsorships Drop 50%

Published in SportsBusiness Daily Global on 07 / 29 / 14

The Tour de France "is a bargain for sponsors, courtesy of Lance Armstrong," according to Danielle Rossingh of BLOOMBERG. The event "could once demand large investments from potential backers." Hilversum, Netherlands-based sports marketing consultant Frank van den Wall Bake said that tainted by dopi...

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Tags: Marketing and Sponsorship, Europe

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KT Wins Ownership Of 10th Korean Team

KT, South Korea's No. 2 mobile carrier, was selected as the owner for the country's 10th professional baseball team, and Suwon, Gyeonggi province was chosen as the team's home ground, according to Kwon Sang-soo of the KOREA JOONGANG DAILY. The Korea Baseball Organization will request approval of the ...

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01/14/13
Hearn Sees Big Future In Table Tennis

Int'l sports promoter Barry Hearn "has challenged Hong Kong to become a major player in turning table tennis into a million-dollar glamour sport," according to Peter Simpson of the SOUTH CHINA MORNING POST. Hearn launched the World Championship of Ping Pong in London last weekend, aiming to make his ...

Tags: Events and Attractions, China

01/14/13
AITA Defends Against Players' Claims

The All India Tennis Association refuted professional tennis player Somdev Devvarman's "claim that the players were completely unaware of the additional concessions made by the national tennis federation," saying that it had discussed the new offers with at least three players, according to the PTI. ...

Tags: Leagues and Governing Bodies, India

01/14/13
HIL Brings Players Financial Windfall

India's field hockey players "are set for a financial windfall when they take part in a new tournament" that begins Monday and is inspired by cricket's popular Twenty20 leagues, according to the AFP. The Hockey India League, sanctioned by the sport's world governing body, will feature "top stars fro ...

Tags: Leagues and Governing Bodies, India

01/14/13
AIFF To Meet About I-League Entry

The All India Football Federation has called for an exec committee meeting on Tuesday "to decide on a proposal to hand corporate teams direct entry into the I-League," according to Marcus Mergulhao of the TIMES OF INDIA. The recent suspension of  I-League club Mohun Bagan "and the uncertainty ...

Tags: Leagues and Governing Bodies, India

01/11/13
Tokyo 2020 Head 'Confident' Of Support

Japanese Olympic Committee President and IOC member Tsunekazu Takeda "is confident reluctant residents" of Tokyo "will back the bid" for the 2020 Summer Olympics, according to Danielle Rossingh of BLOOMBERG. An IOC poll published in April "showed Tokyo had the lowest level of public support of the b ...

Tags: Olympics, Japan

01/11/13
Singapore Sports Hub Adds T-Systems

The Singapore Sports Hub has appointed German IT services and consulting company T-Systems as its strategic partner to "build, manage and operate" its information and communication technology services for 21 years, according to TODAY. The value of the contract is S$94M ($77M). T-Systems, which is pa ...

Tags: Facilities, Asia

01/11/13
KBO Posts Record Revenue In '12

A report from the Korea Baseball Organization, South Korea's top professional baseball league, revealed that it "posted its largest ever amount of revenue" in '12, according to YONHAP. The Korea Baseball Organization Properties, the marketing wing of the KBO, said that the league earned 35B won ($32 ...

Tags: Finance, Asia

01/11/13
Hong Kong FA Puts Own Money On Line

Hong Kong FA officials are "putting their own money on the line," guaranteeing that next month's Lunar New Year Cup "will not lose money," according to Chan Kin-wa of the SOUTH CHINA MORNING POST. After a three-year break during which individual clubs ran the tournament, the HKFA has decided to "ret ...

Tags: Events and Attractions, China

01/10/13
Bangkok Bank Lends $461M For EPL Rights

Bangkok Bank has lent Cable Thai Holdings, a joint venture of local cable TV operators, THB 14B ($461M) for EPL rights for the '13-15 seasons, according to  Kewaleewongsatorn & Banchongduang of the BANGKOK POST. CTH raised its investment budget by 25% to THB 25B after securing the deal, wit ...

Tags: Media, Asia

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