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GMR Marketing Opens Office In Tokyo

GMR Marketing opened a Tokyo office to handle business related to the 2019 Rugby World Cup and the Tokyo 2020 Games. To lead the office, the agency hired Satoshi Saito as director of sponsorship planning & activation. Saito was previously the Japan FA's deputy marketing director, where he was in ...

Tags: Marketing and Sponsorship, Japan

Mumbai City's Sponsorship Up 50%

Ahead of the fourth edition of the Indian Super League, Mumbai City "has upped the ante on its marketing and sponsorship," according to Shekhar Pundir of INDIAN TELEVISION. Mumbai City CEO Indranil Das Blah said, "Sponsorship has been significantly better than the last three seasons. We sold ou ...

Tags: Marketing and Sponsorship, India

CFA Denies It Will Bid For '30 World Cup

China’s national football team Manager Marcello Lippi forced the Chinese FA to "publish an official denial" on Thursday after the Italian revealed in an interview that the country is set to bid for the 2030 World Cup, according to the SOUTH CHINA MORNING POST. Lippi "reflected on his disappoin ...

Tags: International Football, China

ISL Renews Sponsorship With DHL

The Indian Super League announced the renewal of its partnership with DHL, according to the HINDU BUSINESS LINE. It marks the company’s third year as the ISL's associate sponsor. This season, ISL has "grown to 95 matches from last year's 65," and will be played over the course of five months. ...

Tags: Marketing and Sponsorship, India

Star India Grabs NZ Cricket Rights

After winning the media rights to the Indian Premier League, Star India "picked up broadcast and digital rights for New Zealand Cricket" through April '20, according to the ECONOMIC TIMES. The rights for the Indian subcontinent and Southeast Asia include all men’s and women’s int'l match ...

Tags: Media, India

Tokyo Continues To Cut Costs For 2020

Tokyo "slashed its budget" for the 2020 Olympics by an additional $360M, an official said on Tuesday, "amid mounting pressure" to reduce the cost of hosting the huge sports event, according to the AFP. Olympic planning officials have made the cuts by "changing construction methods and installing che ...

Tags: Olympics, Japan

AIFF Rules In Breach Of NSC, High Court Says

The rules of the All India Football Federation "are in breach" of the National Sports Code & Model Guidelines, the Delhi High Court said while setting aside the election of Praful Patel as president of the AIFF, according to the PTI. Patel, a former minister of civil aviation & heavy industr ...

Tags: International Football, India

FIFA Awaiting More Info From AIFF

FIFA is waiting for information over a Delhi High Court ruling which annulled the All India Football Federation's "most recent presidential election," according to Brian Homewood of REUTERS. FIFA statutes declare that member federations "must be free from legal and political interference in the ...

Tags: International Football, India

Players Getting 8% Of Broadcast Revenue

The BCCI could be "short-changing Indian cricketers on their share of earnings from broadcast rights," according to Indranil Basu of TNN. Players are eligible to receive 26% of BCCI's gross revenue from broadcast rights. But in reality, the Indian Supreme Court-appointed committee of administrators ...

Tags: Media, India

Screwvala To Launch Esports Venture

Esports is "set to join India’s sport and entertainment calendar" in early '18 with the launch of an Indian Premier League-style venture from media mogul Ronnie Screwvala, according to ASIA SPONSORSHIP NEWS. UCypher is a new biannual esports league "spearheaded by Screwvala." It is due to ...

Tags: Events and Attractions, India

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