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Hangin' With... Rio 2016 Licensing, Retail & Concessions General Manager Sylmara Multini

Published in SportsBusiness Daily Global on 10 / 31 / 14

SYLMARA MULTINI is the general manager of licensing, retail and concessions for the Rio 2016 Olympic Games. Prior to joining Rio 2016, Multini worked for the Walt Disney Company and toymaker Mattel. As the head of Rio 2016’s licensing and retail, Multini oversees the development and distribu...

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Tags: People and Pop Culture, Brazil

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10/31/14
Singapore Retains Suzuki Cup Host Rights

Singapore has retained the "joint hosting rights" of the Southeast Asian Soccer Championships after concerned organizers were "placated by planned concerts being bumped, and the cancellation of a New Zealand Maori rugby fixture," according to Patrick Johnston of REUTERS. Singapore's National Stadiu ...

Tags: Events and Attractions, Asia

10/30/14
Huawei Signs Deal With Santos

Brasileiro side Santos announced "the signing of a major sponsorship deal with Chinese technology firm Huawei," according to XINHUA. The agreement, for an undisclosed sum, "is valid until the end of 2014 with the option of an extension." Under terms of the deal, the Shenzhen-based firm "will have it ...

Tags: Marketing and Sponsorship, Brazil, China

10/30/14
HSBC Launches 'Anyone's Game' Campaign

HSBC "presents golf without the elitism in a campaign to mark its sponsorship of the game," according to James Swift of CAMPAIGN LIVE. The new campaign, called "Anyone’s Game," has been created by Saatchi & Saatchi London to highlight the bank’s sponsorship of golf tournaments around ...

Tags: Marketing and Sponsorship, Asia

10/30/14
Japan To Create Cabinet For Tokyo 2020

Japan Minister of Education, Culture, Sports, Science & Technology Hakubun Shimomura said that the country "is planning to create a new Cabinet post to oversee the 2020 Tokyo Olympics," according to the AP. The cabinet "agreed to introduce legislation that would add a new minister in charge of p ...

Tags: Olympics, Asia

10/28/14
ISL Reaches 170 Million Viewers

TAM data shared by official broadcaster Star India indicated that the Indian Super League reached 170 million viewers in its opening week and "75 million viewers on Day 1," according to TELEVISION POST. The league was "well received not only on television, but also online on starsports.com." Th ...

Tags: India, Media

10/27/14
Japan To Get Super Rugby Team In 2016

South African, New Zealand and Australian Rugby said that Japan "has beaten out Singapore as the preferred host for the 18th team in the expanded Super Rugby competition," according to Mulvenney & Linden of REUTERS. The southern hemisphere provincial competition will increase from 15 to 18 teams ...

Tags: Leagues and Governing Bodies, Japan

10/27/14
Barça Sets Up Shop In Hong Kong

Barcelona opened its Asian headquarters in Hong Kong in May with an eye to adding commercial partners, and officials hinted that the club's footballers "could soon visit the city," according to the SOUTH CHINA MORNING POST. Barcelona VP Javier Faus said that "the Spanish giants would not be put off ...

Tags: Marketing and Sponsorship, China

10/27/14
Indian Olympic Association Slams AIBA

Slamming the Amateur Int'l Boxing Association (AIBA)'s decision to "not only hand provisional suspension" to boxer Sarita Devi but also to India’s Asiad chef-de-mission Adille J. Sumariwalla, Indian Olympic Association Secretary General Rajeev Mehta has said that "the move is an insult to ...

Tags: Olympics, India

10/24/14
Samsung, IPC Extend Partnership

Samsung Electronics has signed an agreement with the Int'l Paralympic Committee to extend its partnership through to beyond the Tokyo 2020 Paralympic Games. For the next six years of this agreement, Samsung, which has sponsored the IPC since '06, will remain one of the IPC's official worldwide paral ...

Tags: Marketing and Sponsorship, Asia

10/24/14
KCF To Monitor Riders' Biological Passports

The Kazakhstan Cycling Federation, "hit by three recent doping cases" within the Astana racing team, announced "a collaboration with the country’s national anti-doping center (KazNADC) to monitor the biological passport of its riders," according to the AFP. In a joint memorandum, the two sides ...

Tags: Leagues and Governing Bodies, Asia

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