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Michelin Says Tires Used In Formula E Could Hit Roads In Three To Five Years

Published in SportsBusiness Daily Global on 04 / 01 / 15

Michelin’s involvement in Formula E is accelerating the implementation of new developments in road tires, according to a senior exec at the company. The technological aspect is one of three pillars Michelin looks at when entering a motorsports series, said Chris Baker, motorsports director at...

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Tags: Media, Europe

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04/01/15
Qatar May Not Need Cooling For 2022

A winter World Cup in Qatar "may not require cooling systems to lower temperatures in the stadiums as proposed in the bid for a summer tournament," said an exec from the Gulf state's 2022 organizing committee, according to Amena Bakr of REUTERS. One of the biggest challenges of hosting the tour ...

Tags: Facilities, Asia

03/31/15
Coca-Cola To Buy 10% IPTL Equity Stake

In the first deal of its kind, Coca-Cola "is picking up a 10% equity stake" in tennis player Mahesh Bhupathi-promoted Int'l Premier Tennis League, according to Ratna Bhushan of the ECONOMIC TIMES. An official involved in the developments said, "The part equity-part sponsorship deal, estimated a ...

Tags: Marketing and Sponsorship, India

03/31/15
Ferrari Win Helps Put F1 Back In Gear

Bernie Ecclestone can raise a toast to the F1 gods after a weekend to savour in Malaysia gave the sport a reason to smile again. Crisis loomed like the black clouds over Sepang after the German Grand Prix’s axing, deafening complaints from teams and a soporific first race in Australia. ...

Tags: Leagues and Governing Bodies, Asia

03/30/15
AIU Adds American Football To Schedule

American football has been formally recognized as an official college sport by India's collegiate sports governing body. The Association of Indian Universities decided to include American football as a regular event on its National University Games schedule starting in '15-16. Following a unanimous ...

Tags: Leagues and Governing Bodies, India, North America

03/30/15
Beckham Products Go To China

David Beckham-branded products "are set to head to China" when his Hong Kong joint venture partner rolls out its goods in a few months, according to Billy Chan of BLOOMBERG. Global Brands Group Holding Ltd. CEO Bruce Rockowitz said that the venture "will focus on developing Beckham-branded consumer ...

Tags: Marketing and Sponsorship, China

03/27/15
Iconic European F1 Venues 'Fall Silent'

The "whine of the Mercedes W05 turbine that powers so many" of the F1 teams "will disappear from the European arenas," according to Tim Rich of the London INDEPENDENT. The "greatest season" in the history of the sport, '76, was "fought out in Europe:" at Zolder, Zandvoort, Anderstorp, Bran ...

Tags: Events and Attractions, Asia

03/27/15
Beijing 2022 Touts Open Internet Access

An official said that if Beijing is successful in its bid for the 2022 Winter Olympics then foreigners who attend "will get uncensored Internet access," but this is not an issue for Chinese who "don't like" sites like Facebook and Twitter, according to Ben Blanchard of REUTERS. China "keeps a tight ...

Tags: Olympics, China

03/27/15
Channels Set High Rates For India-Australia Match

TV channels bet big "with higher spot rates for the India-Australia World Cup clash," according to Vijayakumar & Subbu of THE HINDU. Brands paid up to Rs 25 lakh ($40,000) for a 10-second advertisement slot on TV "to be associated with the country’s favourite sport." The spot rates that br ...

Tags: Media, India

03/26/15
ChemChina To Buy Into Pirelli For $7.7B

China National Chemical Corp. is to buy into Pirelli, the world's fifth-largest tire maker, in a €7.1B ($7.7B) deal that "will put the 143-year-old Italian company in Chinese hands," according to Arosio & Masoni of REUTERS. The deal "is the latest in a series of takeovers in Italy by cash-r ...

Tags: Finance, Europe, China

03/26/15
Hornets To Play Clippers In China

The NBA Hornets will play its first games in China this fall, as the NBA announced that the team will play the Clippers as part of the league’s Global Games China schedule. The two teams will play in Shenzhen on Oct. 11 at the Shenzhen Universiade Sports Center and on Oct. 14 at the Mercedes-B ...

Tags: Events and Attractions, China

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