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Nike Gains Ground On Adidas In Terms Of Football Due To 'Ambush Marketing' Strategy

Published in SportsBusiness Daily Global on 09 / 24 / 14

Adidas and Nike "dominate the global market for football kits," which Reuters estimates to be worth more than $5B a year, according to Samantha Pearson of the FINANCIAL TIMES. While Nike "is the world’s biggest sportswear maker by sales," adidas "has long had the upper hand in football." Adida...

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Tags: Marketing and Sponsorship

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09/23/14
Looking For The Next Li Na

LI NA ’s "sudden retirement leaves women’s tennis struggling to find a new face in Asia," according to Danielle Rossingh of BLOOMBERG. Li, the region’s first Grand Slam singles champion, "was instrumental in expanding the game in China, where tennis participation doubled in the pa ...

Tags: People and Pop Culture, China

09/23/14
Scottish Rangers Told To Sever Rizvi Ties

Indonesia's government claims it has contacted Scottish Championship side Rangers "in a bid to stop them dealing with convicted criminal Rafat Rizvi," according to David Taylor of the Scotland DAILY RECORD. Top officials from the Asian country said that they have "spoken to the Ibrox club" after it ...

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09/22/14
Li Na Retires Due To Knee Injures

China's first and only two-time Grand Slam winner LI NA "waved a tearful farewell to professional tennis" on Sunday "two days after she posted a retirement letter" on the Internet, according to XINHUA. Li "was choked with emotions right after her opening remarks at her retirement press conference ...

Tags: People and Pop Culture, China

09/22/14
Star India Wins IPTL Broadcast Rights

Star India "is all set to promote tennis in the country" as the broadcast partner for the Mahesh Bhupathi founded Int'l Premier Tennis League, "a brand new team tennis format played across several countries in Asia with its first-ever edition to be held later this year," according to Herman Gomes of ...

Tags: Media, India

09/19/14
Sony Six Acquires NFL Broadcast Rights

Multi Screen Media India-promoted Sony Six "has now acquired the broadcasting rights" of the NFL, according to INDIAN TELEVISION. The announcement follows a multi-year TV partnership between the NFL and MSM, making Sony Six the NFL’s broadcast partner "across the Indian Subcontinent." The chan ...

Tags: Media, India

09/19/14
Hockey India Renews Shiv Naresh Deal

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09/19/14
S. Korea To Support N. Korean Delegation

An official said that the South Korean government "is in internal discussions on the amount of financial support for North Korean athletes participating in the Incheon Asian Games," according to YONHAP. The North "has sent a 273-member delegation to the games to open in the South's western port city ...

Tags: Olympics, Asia

09/19/14
New Treaty Tackles Match-Fixing

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Tags: Leagues and Governing Bodies, India

09/18/14
Indian Ministry Slams IOA For Funding

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09/17/14
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