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Kia, Tunisian Football Federation Agree To Jersey Sponsorship

Published in SportsBusiness Daily Global on 01 / 16 / 17

Korean automotive manufacturer Kia has signed a contract with the Tunisian Football Federation (FTF) "to become a major sponsor" of the North African nation's men's football team, according to Adam Nelson of SPORTS PRO MEDIA. The carmaker's branding will "feature on the playing shirts of the Eagles ...

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Tags: Marketing and Sponsorship, Africa

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Trace TV To Broadcast ABL

The African Basketball League signed a deal with Trace TV to broadcast the league’s inaugural season, which begins in March. Trace TV will air a minimum of 20 regular season games, as well as the All-Star game and playoff series on its Trace ...

Tags: Media, Africa

Kenyan Athletes Allege Bribery

Two Kenyan athletes serving four-year bans for doping at the '15 world championships said the CEO of Athletics Kenya, the country's governing body for track and field, asked them each for a $24,000 bribe "to reduce their suspensions," according to the AP. Joy Sakari and Francisca Koki Manunga said t ...

Tags: Leagues and Governing Bodies, Africa

CAF Gives Sheikh Salman Endorsement

Bahrain's Sheikh Salman bin Ebrahim Al Khalifa gained a "major boost" in his bid to become the next FIFA president when he received endorsement from the Confederation of African Football on Friday, according to Clement Uwiringiyimana of REUTERS. Salman and UEFA Secretary General Gianni Infantino are ...

Tags: International Football, Africa

AFC Leopards Partner With Betway

Betway is the official shirt sponsor of Kenyan Premier League side AFC Leopards, according to Otieno Otieno of GOAL. The three-year partnership was launched on Tuesday "and though officials declined to reveal the value of the deal," it is estimated to be worth Sh30M ($290,000) per year. Be ...

Tags: Marketing and Sponsorship, Africa

Betting Firms Chase AFC Leopards Deal

Two leading betting firms "are fighting to clinch the shirt sponsoring rights" of Kenyan Premier League club AFC Leopards, according to Isaac Swila of ALL AFRICA. Daily Nation Sport reported that online betting firm Betway had agreed to a deal with the club and the unveiling of the partnership ...

Tags: Marketing and Sponsorship, Africa

African League Tips Off With BDA Assist

NBA agent Bill Duffy and a Nigerian-born agent who works for him have "launched what is thought to be the first professional basketball league in Africa," according to Liz Mullen of the SPORTSBUSINESS JOURNAL. The African Basketball League is "set to tip off March 4 with six teams playing in four co ...

Tags: Leagues and Governing Bodies, Africa

Gulam Bodi Named In Match-Fixing Scam

Former South Africa cricketer Gulam Bodi has been named as the player charged by Cricket South Africa for being the "intermediary" in a fixing scam during the recent Ram Slam Twenty20 competition, according to Nick Hoult of the London TELEGRAPH. Indian-born Bodi, who played two one-day int'ls and a ...

Tags: Leagues and Governing Bodies, Africa

Liberian FA, Liberia Sports Minister At Odds

The Liberian FA and Liberia Sports Minister Lenn Eugene Nagbe "are at loggerheads" after Nagbe entered into a sponsorship arrangement with LoneStar Cell/MTN, the rival to Cellcom GSM, the LFA's partner and "apparently holder of sole rights to sponsorship of football-related activities at LFA stadium ...

Tags: Marketing and Sponsorship, Africa

Ghana FA To Take Sponsor To Court

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Tags: Marketing and Sponsorship, Africa

More English Fans Than Locals In Durban

There is "increasing evidence of cricket becoming a tale of two formats," according to Richard Hobson of the LONDON TIMES. As the Big Bash League in Australia "continues to go from strength to strength, so Test cricket away from the big contests is struggling to find an audience at the grounds." Hav ...

Tags: Leagues and Governing Bodies, Africa

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