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SportPesa To End Kenyan Premier League Sponsorship Following Tax Increase

Published in SportsBusiness Daily Global on 06 / 26 / 17

Sport betting company SportPesa announced it will end its sponsorship of the Kenyan Premier League "after the government imposed a hefty tax increase on gaming revenue," according to the BBC. SportPesa CEO Ronald Karauri said that "the 35% increase would negatively affect its business operations." K...

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Tags: Marketing and Sponsorship, Africa

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